Next-gen BMW 1-Series might not make it stateside

2012 BMW 1-Series, 1600, 06.06.2011
2012 BMW 1-Series, 1600, 06.06.2011

Overlapping with MINI

The next generation of the BMW 1-Series might not reach U.S. territory, depending on a variety of reasons.

Since it's manufactured in Europe, exporting the 1-Series to United States is expensive for BMW and there's also the risk of overlapping with the MINI lineup. In addition, current prices of the 1-Series are not that far from the 3-Series, but both Audi and Mercedes-Benz will offer small models priced at less than 30,000 USD.

BMW will wait and see how the Audi A3 Sedan and Mercedes-Benz CLA will be doing in the U.S. in terms of sales and then make the final decision. The firm's chief of product planning and strategy for North America, Paul Ferraiolo, told Car and Driver "we're going to watch that" in reference to CLA and A3. He added the company is working on taking advantage of the sub 30,000 USD market.

Published May 8th, 2013 5:20pm By Adrian Padeanu
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Comments (5)

Cayman_ Cayman_
i hope they bring this hatch to the U.S, finally another option vs a elantra touring or a golf. Love this car
May 9th, 2013 10:13am
1 0
-hh -hh
Hatch ... with a stick (hopefully). There's a dedicated niche of enthusiast consumers whose only real EU product is the VW GTI. Sure, there's Mini, but the perception (right or wrong) is that they're all significantly smaller than the GTI. Besides, I prefer my instrumentation cluster to be in front of the driver's wheel, not off-axis. -hh
May 9th, 2013 2:21pm
2 0
If it remains so ugly, we won't mind.
May 9th, 2013 7:08am
0 0
Isn't the 2-series heading to the US? The next coupe/ convertible 1-series will be renamed 2-series.
May 8th, 2013 8:05pm
0 0
Greg964 Greg964
Terrible decision BMW. With all of the positive reviews on the new M135i coming out of Europe this would be the car to get all of the WRX/Evo owners into the BMW fold, as they grow up and tire of the cheap interiors etc. WRX STi and Evo are $40k plus. If BMW offered the M135i in this price range it would be a huge success. Stepping up to a 335i or S4 is at least $50k so there is plenty of room here BMW. I guess Audi S3 and AMG A45 will get all of these potential customers while BMW sits on the sidelines.
May 8th, 2013 6:07pm
1 0