2015 Toyota FCV-R to cost less than 100,000 USD

Toyota FCV-R concept live in Tokyo 30.11.2011
Toyota FCV-R concept live in Tokyo 30.11.2011

Updated concept arriving at 2013 Tokyo Motor Show

Toyota is estimating the 2015 FCV-R production version will be priced at less than 100,000 USD.

Chris Hostetter group vice president of strategic planning for U.S. told Automotive News that several years ago making a fuel-cell prototype cost approximately 1M USD but in 2015 the cost will be in the region of just 50,000 USD. As a result, car will be available for less than 100,000 USD when it comes out three years from now.

Toyota has announced plans of bringing an updated FCV-R concept later this year at Tokyo Motor Show. Starting 2015 the production model will be initially sold in states covered by the California Air Resources Board mandate.

We will bring more details around November 22 when the Tokyo show kicks off.

Source: autonews.com
Published May 1st, 2013 3:20pm By Adrian Padeanu

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Comments (11)

Aditya.Ramesh Aditya.Ramesh
Instead of spending sooooo much money on developing and burning soooo much carbon building these fuel cells,,we can concentrate on making hydrogen fueled combustion engine.Its much cost effective,compact(remember a fuel cell car requires hydrogen tank,cell,smaller battery pack,motor.....),it emits the same water as fuel cell,overall carbon -footprints in much lower,satisfies petrol-heads like me(who wants to drive that stupid,silent,lifeless EVs),we can apply this on supercars ,the list goes on and on,,,,,,,,..
May 1st, 2013 8:21pm
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I wonder what advances reduced the costs of development from $1M down to $50k in a matter of "several years". Would be interested in knowing that. Kudos to Toyota for the R&D. Not everything is going to be a home-run, but ideas, testing, and innovation are good for the industry.
May 1st, 2013 6:59pm
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NelisvanWieren NelisvanWieren
What I don't understand is why are these cars that supposed to be friendly to the enviroment and more economical are so expensive? So you you save on fuel costs but the car itself costs you a fortune. Where the logic in that?! Oh but wait, the tazmanian butterfly is safe
May 1st, 2013 4:43pm
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CDspeed CDspeed
You don't save much on fuel, hydrogen costs about the same as gasoline.
May 1st, 2013 5:04pm
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NelisvanWieren NelisvanWieren
Exactly. So whats the point of this car then to the buyer then? I know for the politicians, that havent heard about the fact that the sun is burning hotter (that why we have global warming)its about the enviroment, but these cars are supposed to be friendly to the enviroment in the long run and more fuel efficient than normal petrol cars, but if hydrogen costs the same as normal petrol, then really whats the point of this car that so damn expensive?
May 2nd, 2013 6:39am
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MasterA MasterA
The big expense is in the production of these "eco-friendly" cars. Because the precious metals are from Norway, they transport them by ship to Canada, where they build the cells and then again ship them to Japan, Europe or Americas to put them into the cars (just for example). And how eco-friendly are the ships? So that's the "ECO" way to make those hypocrite cars.
May 1st, 2013 5:05pm
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DBaskov DBaskov
Everytime you introduce new technology to the market which require unmass-produced materials will end up costing a lot of money and same goes for the fuel. Once this becomes invested and produced on a scale of gasoline, then that's when you will see the prices go considerably down.
May 1st, 2013 8:30pm
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CDspeed CDspeed
You are aware that fuel cells use Platinum, platinum is more expensive then gold.
May 1st, 2013 11:12pm
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CDspeed CDspeed
Less then 100,000 so what it'll be $99,999.99? And why pay that for a Toyota, and why buy a car that runs on a extremely rare fuel? (rare as in the number of places to refuel)
May 1st, 2013 3:42pm
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I think the first customers would probably be agencies that have their own infrastructure and use their vehicles locally, such as a municipality or other gov't agency (for example, there are a number of cities that use natural gas for some of their busses and city-owned cars). It serves as a test bed for the technology while reducing emissions. While I am not saying the strategy is right or wrong, that is the format I would suspect Toyota may pursue for the next several years.
May 1st, 2013 7:04pm
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CDspeed CDspeed
Maybe, but electric cars or plug-in hybrids would be much cheaper. Chargers are easy to install and you wouldn't have to pay for a regular service to fill up the storage tanks. And most hydrogen stations need to have people in static proof suits fill the car while you wait a safe distance away.
May 1st, 2013 11:23pm
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