Hyundai HND-9 Concept revealed

Hyundai HND-9 Concept
Hyundai HND-9 Concept

Previews new Genesis Coupe

Hyundai has presented the HND-9 Concept at the 2013 Seoul Motor Show this week.

Conceived as a preview for the next-gen Genesis Coupe, the firm's ninth concept (hence the designation) measures 4,695mm long, 1,890mm wide and 1,340mm tall, with a 2,860mm wheelbase. Its dramatic styling represents an evolution of the Fluidic Sculpture design philosophy and brings an elongated hood, powerful character lines, butterfly doors and a hexagonal-shaped grille.

It rides on 22-inch alloys made with carbon materials and has dual exhausts on both sides. The interior was developed to provide a luxurious and modern driving experience, with sporty seats which project different colors depending on the angle these are seen from. The high-tech interface is driver-oriented and has been modeled after a cockpit.

The rear-wheel drive coupe is powered by a 3.3-liter GDI turbocharged engine producing 362 bhp (270 kW) linked to an eight-speed automatic transmission.

Source: Hyundai

Hyundai Luxury Sports Coupe Concept HND-9 Makes its World Debut at the 2013 Seoul Motor Show

  • HND-9 hints at direction of Hyundai’s next-generation luxury sports coupe
  • Special design projects strengthen Hyundai’s 'Modern Premium’ image

Hyundai Motor Company, the fastest-growing automaker by brand, today staged a world-premiere of the HND-9, its latest luxury sports coupe concept that illustrates the company’s future design direction.

“HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai Design Centre. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.” The concept was unveiled at the 2013 Seoul Motor Show.

The HND-9 is the ninth concept model developed by the Hyundai Motor Group’s R&D Centre in Namyang, Korea. Based on a modern reinterpretation of an elegant, classic premium sports coupe, sophisticated details in every design element of the car reinforce a premium look. The vehicle, with its dramatic, long hood and wheelbase, has an overall length of 4,695mm, width of 1,890mm and height of 1,340mm with a 2,860mm wheelbase.

Equipped with 3.3 litre turbo GDi engine mated to an 8-speed automatic transmission, HND-9 delivers a maximum output of 270 kW, while its exterior design exudes a befitting image of the powerful performance.

Fluidic yet sleek character lines that stretch from headlamp to trunk, voluminous, powerful car body and a striking, wide hexagonal-shaped radiator grille enhance the vehicle’s high performance image.

Moreover, butterfly doors, sculptural rear combination lamps, and dual tailpipes placed on both sides, give the car a sleek, futuristic look. Twenty-two inch alloy wheels – mixed with carbon materials - also contribute to great styling, while lowering its weight.

Like its exterior, the interior styling of the HND-9 was designed to deliver a modern, luxurious driving experience. Three key concepts were embedded into the interior design to realize this goal: spiral sculpture, elegance and high-tech interface.

Based on the spiral sculpture concept - derived from Hyundai’s Fluidic Sculpture design philosophy - dynamic and distinctive spiral-shaped metal lines frame the entire interior in a speedy and rhythmical way, creating a unique layout.

The seats are made of sporty yet luxurious mesh, and depending on which angle they are seen from, they project different colours, exuding elegance and mystique. The driver-oriented, high-tech interface is modelled after a cockpit, offering both improved functionality and aesthetics, optimized for dynamic driving.

The next generation Genesis coupe, which will draw on technical and stylistic elements from the HND-9, has been confirmed for the Australian market but timing has yet to be announced.

2013 Seoul Motor Show
Including its world-premiere concept, Hyundai exhibits a total of 30 cars and 11 new technologies in 10 specialized zones, including displays for children. Hyundai’s booth, the largest at the show, is based on a theme called ‘Brilliant Moment O.’ The letter ‘O’ represents both Hyundai’s will to strengthen its basics (zero) and its communication with customers (circle).

Furthermore, as part of the company’s continued efforts to realize its ‘Modern Premium’ values, Hyundai introduced a variety of both internal and external collaboration projects. Namely, the ‘i40 Art Car,’ ‘My Baby’ project and ‘Equus by Hermes’ concept car showcase Hyundai’s brand enhancement efforts through design.

“Hyundai Motor has come a long way. However, we will not rest on our laurels, but continue putting forth our utmost efforts to deliver Hyundai’s unique ‘Modern Premium’ values to more customers,” said Choong Ho Kim, President and CEO of Hyundai Motor.

i40 Art Car
The ‘i40 Art Car’ is a design collaboration with one of the world’s greatest industrial designers, Karim Rashid, known for his creative and innovative visions.

Based on the concept of 'harmony between design and technology,’ Rashid applied triangular and rainbow shapes on the exterior of the car to capture the speed and movements of the i40, one of Hyundai’s models designed and developed in Europe.

Along with the car, Hyundai also showcased ‘Karim Rashid’s Special Collection,’ consisting of a wristwatch, a backpack, a carrier bag and a tumbler, which display Rashid’s signature simple, unique designs while maintaining the traditional functions of these everyday items.

My Baby
This is Hyundai’s third round of the ‘My Baby’ exhibition. Hyundai first launched this global design project in 2008 and exhibited the results for the first time at the 2009 Seoul Motor Show. This year, the project has been upgraded so that visitors can experience the themed spaces with videos, sounds and lights, in addition to the design models.

The project began as an internal competition with the aim of nurturing creativity among the company’s designers. Through the project, Hyundai designers based in Korea, U.S., China, Japan, Europe and India broke free from their daily routine to communicate their creative ideas to other designers in different countries. The project title, My Baby, appropriately reflects the designers’ devotion and attachment to their work.

Designers reinterpret and further develop Fluidic Sculpture, Hyundai’s latest design philosophy. The results suggest new directions for future transportation methods, while hinting at the direction of Hyundai’s future designs as well.

The 2013 Seoul Motor Show runs between March 28 and April 7 at the Korea International Exhibition Centre (KINTEX) under the theme of ‘With nature, for the people.’

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Comments (17)

YoungLee YoungLee
What a great looking car. I'd buy this over all those crappy little Fords, Hondas and Nissans any day.
Mar 29th, 2013 7:05pm
0 2
TomitaBogdan TomitaBogdan
yeah...ford is an epic failure in design, like acura and subaru. but these hyundai's got nothing on nissans and hondas (not all, jusy some models)
Mar 30th, 2013 8:05pm
0 0
techie69 techie69
Hyundai is nothing but a copycat, no original ideas, just plain pathetic. From a marketing standpoint, it will permanently place it as a cheap alternative to the real thing, thus continuing the poor work of reducing the ability of the brand to come to its own design cues.
Mar 29th, 2013 6:36am
0 1
TomitaBogdan TomitaBogdan
they say they want to challenge the vw brand and all their products. that they went upmarket, and bought some designer from famous brands. but i still see in them copies of other cars, nothing really new. maybe the kia with some of it's models manages not to resemble anything else
Mar 29th, 2013 1:32pm
0 2
techie69 techie69
Really. What bunch of horseshit my dear Korean friend!!!
Mar 30th, 2013 2:37am
0 0
DBaskov DBaskov
Idk, personally I don't see a how lot of lf-lc resemblance; similarities are more abstract. But I can see why Hyundai would wanna mimic such a successful design. Plus this design looks better than the current gen Genesis (probably still be even it will be dumbed down).
Mar 28th, 2013 9:59pm
0 0
Joao Oliveira Joao Oliveira
THis is so far from the production design, that it doesn't realy matter
Mar 28th, 2013 8:02pm
2 0
TomitaBogdan TomitaBogdan
altered lexus lf-lc to fit the hyundai
Mar 28th, 2013 4:55pm
1 1
VasiliyKuralesov VasiliyKuralesov
Who doubted????????!!!!!!!! Lexus LF-LC. Hyundai HND-9 Plagiarism is 99.99999999% !!!!!!!!!! Fanatics, good-bye...............
Mar 28th, 2013 4:42pm
0 1
YoungLee YoungLee
Calm down, we all know you're just a toyota employee
Mar 29th, 2013 7:12pm
0 1
VasiliyKuralesov VasiliyKuralesov
I am Russian. We have a saying in Russia: "There are Mercedes and simply machines!"
Mar 29th, 2013 8:13pm
0 0
VasiliyKuralesov VasiliyKuralesov
China, Korea, there is no difference. Plagiarism is 99.9%!!!!!!!!!!
Mar 28th, 2013 1:29pm
1 9
Ness7 Ness7
Looks like a new Genesis i going to be one bloody great car. Also the concept shown as a Genesis Sedan was great and this on is beautiful too. Well Done Hyundai. You are on right way.
Mar 28th, 2013 1:24pm
1 1
Cale24 Cale24
Nice piece of work, and yeah has nicked some Aston and a bit of Lexus. Still, looks good.
Mar 28th, 2013 11:00am
1 1
PhilMasek PhilMasek
Aston One-77 cues...
Mar 28th, 2013 10:06am
1 1
mickey_f1 mickey_f1
Had it not been a Hyundai you wouldn't have said that.
Mar 28th, 2013 10:16am
6 1
SnakesInMyPants SnakesInMyPants
That's because Hyundai have a history.
Mar 28th, 2013 4:36pm
1 3