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2014 Kia Optima arrives in New York with modest changes

 2014 Kia Optima arrives in New York with modest changes
2014 Kia Optima facelift

Reaching showrooms in the third quarter

The 2014 Kia Optima facelift has made its public debut this week at the New York Auto Show.

The most noticeable changes over the pre-facelift variant include reworked front and rear fascias. The sweeping trunk lid and rear diffuser have also been updated, while at the front it has gained LED positioning and fog lights complemented by the rear LED lamps.

Inside there's a new 4.3-inch instrument cluster and an optional 8-inch high-res navigation/telematics screen with Infiniti 8-speaker sound system and support for SiriusXM Traffic 4, Satellite Radio, HD Radio and UVO eServices.

It can be ordered with a new Blind Spot Detection System with rear parking sensors and rear cross-traffic alert. The standard LX model has front fog lights, dual chrome tips, heated mirrors, new 16-inch wheels, solar glass and chrome-accented exterior door handles. EX adds 17-inch wheels, illuminated front cup holders, leather seats and eight-way power adjustable driver's seat.

The 2014 Kia Optima SX benefits from 18-inch rims, aero wiper blades, bespoke front/rear lower bumpers and side sills. The range-topping SX-T gains HID headlights with auto leveling, 18-inch chrome wheels, red brake calipers, LED fog lights, Nappa leather seats, chrome-accented side sills and an electronic parking brake.

LX, EX and SX have a 2.4-liter GDI engine while the SX-T makes use of a turbocharged 2.0-liter GDI. Both engines are linked to a 6-speed automatic transmission, but the SX-T is the only one to offer a Drive Mode Select which can adjust steering weight and transmission shift points.

Source: Kia

Kia Motors America (KMA), one of America’s fastest-growing car companies over the last five years , unveiled a significantly updated version of its best-selling Optima mid-size sedan today at the 2013 New York International Auto Show (NYIAS).Just three years ago, Kia turned the automotive world on its head when the Peter Schreyer-penned Optima mid-size sedan was unveiled at the 2010 NYIAS.  Since that time, Optima has become Kia’s sales leader, selling more than 150,000 units last year and gaining worldwide acclaim for its European-inspired design and fun-to-drive performance.

The 2014 Optima, built in the US at Kia’s West Point, Ga., facility (KMMG), arrives with updated front and rear fascias, retaining the vehicle’s dynamic and sporty proportions.  Available in LX, EX, SX and SX-Limited trims, the Optima’s new premium amenities and convenience options make Optima an impressive player in the competitive mid-size sedan segment.

The 2014 Optima is expected to arrive in Kia retail showrooms in the third quarter of the year, and pricing will be announced closer to the vehicle’s on-sale date.

“With the latest version of the Optima, Kia continues to advance value to new levels of sophistication, offering mid-size sedan consumers new premium amenities and convenience upgrades, as well as a refinement of the world-class design that so completely transformed our brand,” said Michael Sprague, executive vice-president, marketing & communications, KMA.  “The Optima is the cornerstone of Kia’s design evolution and epitomizes the brand’s goal of building highly-captivating, value-positioned vehicles.” 

Improvement of an Already Iconic Design 
In a mid-size sedan segment long dominated by function over desirability, the 2014 Optima cements the model’s status as a trailblazer of combining style and substance in an affordably priced vehicle.

Refining the Optima’s sculpted, high-end appearance, Kia’s Frankfurt-based design team improved the vehicle’s front and rear fascias and the brand’s signature tabbed grille.  The vehicle’s bold stance and aerodynamic shape are further accentuated by updated rear diffusers and a sweeping trunk lid.

Lighting up the European-inspired design are striking front LED positioning and fog lights, along with clear, newly designed LED rear lamps. 

The improvements continue within the cabin of the 2014 Optima, as drivers are greeted with more upscale and high-tech amenities.  Activating the Optima’s push button ignition brings two new displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity® sound system, HD Radio™® , SiriusXM™ Satellite Radio and SiriusXM Traffic™4.

All-new seat designs ensure a comfortable drive in the powerful and spirited sedan, while an optional new Blind Spot Detection (BSD) system, which includes rear cross-traffic alert and rear parking sensors, improve convenience and peace of mind.

Every 2014 Optima, comes well equipped with a generous roster of standard features.

The LX trim offers dual exhaust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mirrors, chrome accented exterior door handles and new 16-inch alloy wheels fitted with 205/65R16 tyres and a six-speed automatic transmission.

The volume-leading EX trim offers larger 17-inch alloy wheels fitted with 215/55R17 tyres, leather seats, 8-way power adjustable driver’s seat, and an illuminated front cup holders. Moving to the SX trim, consumers will find stylish new 18-inch polished alloy wheels with 225/45R18 tires, unique front and rear lower bumpers and side sills, aero wiper blades.

The SX-T includes HID headlights with auto leveling.  Elevating to the top-of-the-line Limited trim brings Optima to another level of sporty refinement, adding unique 18-inch chrome wheels, new LED fog lights, red brake callipers, an electronic parking brake, chrome accented side sills, and premium Nappa leather seats.

Dynamic and Efficient Powertrains 
The 2014 Optima is available with two powerful Theta II powerplants featuring petrol direct injection (GDI) technology: a 2.4-litrr GDI four-cylinder or a 2.0-litre GDI turbo engine.  A 2.4-litre hybrid powertrain is also available.

The 2.4-litre GDI engine is available on LX, EX and SX models while the more robust 2.0-litre turbo GDI engine is offered exclusively to the SX.  This turbo-charged unit delivers V6-type power with a four-cylinder's efficiency.

Each engine choice is mated to a six-speed automatic transmission featuring Sportmatic® clutchless shifting.  New for the 2014 Optima, and exclusive to the sporty SX variant, is Drive Mode Select (DMS), which adjusts transmission shift points and steering weight, offering owners a customizable driving experience.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from US and globally sourced parts. 

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Comments (4)

 Kakumbaz Kakumbaz
Looks here like KIA just got a good car and made it better
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March 27, 2013 12:13 pm
 Ratt Ratt
One of the best cars for its price on the market.
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March 27, 2013 12:08 pm
 jwcf jwcf
watch out... if this has been out already, the next Hyundai Sonata to be released very soon - the new design does wow me tho, great job KIA, great job
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March 27, 2013 11:15 am
 AlexHohDesu AlexHohDesu
Love it, still the best looking Korean car
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March 27, 2013 8:22 am