2014 Audi A3 / S3 sedan revealed [videos]

Goes on sale this spring

The late night debuts continue as Audi has taken the wraps off the 2014 A3 and S3 sedans.

Set to go on sale this spring, the sedans have a familiar appearance but eschew the hatchback for an American-friendly trunk.  Overall, the sedan measures 175.5 inches long, 70 inches wide and 55.7 inches tall with a wheelbase that spans 103.4 inches. This effectively makes the model about the same size as the original A4 that was launched nearly two decades ago.

The S3 is distinguished by modified bumpers, revised side skirts and a trunk-mounted spoiler. Designers also added faux aluminum mirror casings and a sport-tuned suspension that reduces the ride height by 25mm.

In the United States, the A3 will come nicely equipped with leather upholstery, Bluetooth connectivity, a panoramic sunroof and an MMI infotainment system a seven-inch display. Options include LED ambient lighting, a Bang & Olufsen audio system and 4G/LTE connectivity.

Under the hood, a variety of different engines will be available including:

  • A 1.4-liter TFSI with 140 HP (103 kW) and 250 Nm (184 lb-ft) of torque
  • A 1.8-liter TFSI with 170 HP (132 kW) and 250 Nm (184 lb-ft) of torque
  • A 2.0-liter TFSI with an undisclosed output
  • A 2.0-liter TDI with 150 HP (110 kW) and 320 Nm (236 lb-ft) of torque

The S3 has a high-output 2.0-liter TFSI engine that develops 300 HP (221 kW) and 380 Nm (280 lb-ft) of torque. It enables the model to accelerate from 0-100 km/h in 4.9 seconds with the S tronic transmission and 0-100 km/h in 5.3 seconds with the six-speed manual. Regardless of which gearbox is selected, the top speed is electronically limited to 250 km/h (155 mph).

In Germany, the A3 is expected to be priced from roughly 25,000 euros.

Source: Audi USA

Audi introduces the all-new technologically advanced 2015 Audi A3 and S3 sedans

• A3 Sedan brings new level of craftsmanship and attention to detail to the fast growing A segment
• Available with a number of powertrain options and advanced technology features
• A3 Sportback will return with A3 Sportback e-tron® Plug-in Hybrid Electric Vehicle (PHEV) confirmed for the U.S. market

Audi of America, Inc. officially announced plans today for the arrival of the all-new 2015 Audi A3 sedan. Coming to showrooms in the first quarter of 2014, the Audi A3 sedan will bring to the A segment new innovative technologies and the detailed craftsmanship found in larger flagship Audi sedans. The A3 sedan offers versatile powertrains for a wide variety of entry-luxury customer tastes including a 1.8 TFSI®, 2.0 TFSI®, 2.0 TDI® clean diesel and the high performance S3 with a high-output 2.0 TFSI®.

Audi of America also confirmed today that it will be adding to the all-new A3 family by offering the A3 Sportback with a plug-in gasoline electric hybrid (PHEV) model in the U.S. market. Audi recently revealed the A3 Sportback e-tron at the 2013 Geneva Motor Show. This vehicle demonstrates the production intent of e-tron using plug in hybrid technology, a practical first step towards electrified driving which mitigates the range anxiety concerns associated with most full battery electric vehicles. The e-tron® name denotes any Audi electric vehicle with plug-in capabilities. The A3 e-tron shown in Geneva displayed a power train with a combined 204 hp and 258 lb-ft torque.

“The Audi A3 will set the new benchmark among entry-level luxury sedans,” said Scott Keogh, President, Audi of America. “This A3 line-up redefines the standards of its class in dynamics, efficiency, technology, craftsmanship and performance.”

With the first generation A3, Audi established a whole new market segment – the premium Sportback compact class vehicle. Its quality, equipment, dynamic capabilities and value were adopted from larger Audi vehicles with an extra measure of sportiness and utility inherent in the 5 door Sportback bodystyle. The third generation Audi A3 continues this tradition combined with the first production Audi e-tron vehicle.

The Audi A3 sedan breaks the boundaries and raises the bar as to what is expected out of entry-level luxury sedans. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Even the base model of the all-new premium Audi A3 comes equipped with standard features that include leather upholstery, Bluetooth® technology, rain sensing wipers, Audi pre sense basic and a panoramic glass sunroof.

In addition to the standard technologies, the Audi A3 sedan will feature new, segment first technologies. One key example is the implementation of the new NVIDIA graphics processing unit (GPU). The NVIDIA GPU generates complex three-dimensional images used in all online, voice control, media navigation and telephone functions. Fundamentally, the Tegra® graphics processor powers tablets and other mobile devices and is also used in 3D gaming and various medical applications. Another industry first includes the Audi phone box. The Audi phone box is a compartment located under the center armrest that boosts a mobile phone’s cellular coverage by wirelessly coupling to a specialized antenna in the rear windshield.

The A3 sedan has been further enhanced thanks to numerous engineering improvements under the hood. The A3 model line offers four different engine variants including the 170 horsepower 1.8 TFSI, and 150 horsepower 2.0 TDI clean diesel, and a low and high-output 2.0 TFSI used in the A3 quattro and S3 quattro respectively. Horsepower figures for the 2.0 TFSI engines will be available closer to launch. All engines are mated to the standard 6-speed S tronic® transmission which provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.

New to the A3, the Audi drive select allows the driver to adjust throttle response, shift points, and the electromechanical steering effort. Similar to other Audi models, Audi drive select has four settings that include Auto, Dynamic, Comfort and Individual.

The new platform allows the front wheels to move forward by roughly 1.5 inches (compared to the previous generation A3) to provide well-balanced proportions, supplemented by optimized interior space utilization, and an improved crash structure.

The front suspension is a MacPherson design with A-arms and aluminum pivot bearings. It is joined to an aluminum subframe. The electromechanically assisted steering system operates sensitively and efficiently together with various assistance systems, while reducing mechanical drag for greater efficiency. In the four-link rear suspension for the gasoline models, which utilizes a steel crossmember, the springs and shock absorbers are mounted separately.

The electronic stabilization control (ESC) also includes an electronic differential lock. When driving through curves, it can brake the inside front wheel very slightly to help minimize understeer and improve traction.

The exterior has been completely redesigned and specifically tailored to meet the sedan preferences of the American market. The Audi A3 stretches 175.5 inches in length and has a 103.4 inch wheelbase. Combined with its 70 inch width and 55.7 inch height, its proportions are compact but very sporty and nearly resemble the original Audi A4 from 1994.

The signature Singleframe® grille and available full-LED headlights, another first for the A-segment, are some of the notable design changes included in the all-new Audi A3 sedan.

The athletic exterior of the A3 extends inside, where Audi maintains its leading role in automotive interior design and craftsmanship. The defining element is the “wraparound” dash design, which incorporates an innovative three-dimensional inlay concept surrounding the driver and front passenger. The available LED interior lighting package highlights the immense craftsmanship and attention to detail that goes into every Audi A3 interior. This is accomplished by bathing the interior in a cool white LED light surrounding the center console, door panels, cupholders, and even the Bang & Olufsen Sound System when so equipped.

The A3 delivers the same prestige and high-quality materials found in Audi’s flagship sedan, the A8 with standard leather seating surfaces and exceptional ergonomics. The MMI operating system has an electronically extending screen, its terminal housed in the console of the center dashboard. It features a 7-inch high resolution display screen with magnesium backing that is less than ½ inch thick. To further enhance the driving experience, the new MMI controls are conveniently positioned behind the gear shift. They now offer the first touch pad incorporated into the rotary MMI control wheel, which offers an intuitively and simple operation typical of the brand with the four rings. Now with the optional 705 watt 14-speaker Bang & Olufsen Sound System, all occupants in the A3 can enjoy the best in acoustics.

Driver Assistance
The Audi A3 now offers several advanced technology features which are new to the entry luxury segment, including the standard Audi pre sense basic system which helps detect when an emergency maneuver is being made and prepares the vehicle and its occupant restraint systems in advance of a possible collision. The Audi A3 also offers an optional driver assistance package, which includes Audi side assist, and adaptive cruise control with stop and go.

Audi connect®
The modular infotainment platform in the Audi A3 also brings several upgrades to the industry leading Audi connect® service. Audi’s connected vehicle strategy targets features and services that enhance the driving experience for Audi drivers and their passengers by providing the benefits of access to information and content, when needed, through interfaces designed for the in-vehicle environment. Already, Audi is a leader with integrated high-speed mobile broadband in the vehicle. Now with 4G/LTE technology in the Audi A3, customers will be able to connect with a network capable of supporting data rates of up to 150 Mbit/s downstream and considerably faster response times. Using the existing Wi-Fi connectivity for up to 8 devices, passengers can now view high-definition videos and make video conference calls from the vehicle. Adding to the existing Google Earth™ 3D satellite imagery and intelligent POI search with Google Voice™ Local Search, the Audi A3 introduces a new Picture Navigation service. Here the driver can save photos of destinations, which are linked to geo-navigation data (GPS), in the “photo box” of MMI Navigation plus. These may be the driver’s own photos or scenes from Google Maps Street View. Photos can be imported via an SD card or a myAudi account. A new app integration interface over Wi-Fi for music streaming and other connected device apps, voice-controlled social media features, and a completely redesigned user MMI interface allows drivers and passengers to continue to enjoy a connected lifestyle while in the vehicle without handling devices.

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Comments (44)

Looks so ...fresh, wow audi. Is'nt too radical for you?
Aug 15, 2014 10:30 am
0 0
Saw the S3 and now have a serious decision to make. A3 or S3? Does anyone know what the price will be for the S3? I hear the A3 will be between $28K to $32K. Also, are the S model base options normally comparable to the fully loaded A3?
Jul 16, 2013 12:53 am
0 0
Bravo! I'm one of the people that were highly unimpressed with the A4's blown up size of the current model. This is just perfect. Those of you who're busy making noise about the overpriced CLA must look out for the RS3.... That's all i'm sayin'!
Mar 28, 2013 10:08 am
0 0
Not exciting. I expected much more.
Mar 27, 2013 11:46 am
1 1
nice, sporty and sexy. I hope, someone in Germany want's this small sedan. We don't have the market for this so far.
Mar 27, 2013 11:39 am
0 1
trying to compete with the new CLA / CLA AMG
Mar 27, 2013 10:08 am
1 0
CLA?; yes! CLA AMG?; No!
Mar 28, 2013 2:20 am
2 -1
Looks lame, Audi needs to step their game up.
Mar 27, 2013 9:41 am
1 3
The car looks good but the concept was much better looking.
Mar 27, 2013 7:42 am
1 0
They always are.
Mar 27, 2013 10:02 am
0 1
the only problem is that this small sedan might eat some of A4 sales :(
Mar 27, 2013 7:08 am
0 0
same can be said about the CLA though...
Mar 27, 2013 2:32 pm
0 0
the coolest Audi for a while... and more countries than just the USA prefer saloons- this will be a big seller in Central and Eastern Europe too, small saloons are very popular here.
Mar 27, 2013 6:41 am
1 1
then its the answer for CLA right?:D
Mar 27, 2013 6:29 am
0 0
I don't want to start another argument, but look at BMW and MB. All new models, I won't say look the same, but are very similar. I can bet you new C-Class will look like smaller E-Class. Same goes for 3 series and 5 series. Do I care?; No!
Mar 27, 2013 6:05 am
4 4
Stop calling others monkeys and sh!t just because they don't like Audi. Ok some don't like this A3 so what? Is this car your father? Mother? No so it is just some piece of metal. I don't know why you people keep saying these words to each other because of a car.
Mar 27, 2013 7:40 am
2 1
:D this guy now think he said some awesome thing, well I tell you stop shi.ing piece of metal then and I stop call you monkey, and to me its not a peace of metal... I don't call "monkey" those who don't like Audi, I call "monkey" those who starts shi.ing about similarity...
Mar 27, 2013 5:33 pm
0 1
Huh, you are just a child.
Mar 28, 2013 1:10 am
0 0
But aren't the BMWs and MBs more expensive and you have to pay extra for options that are standard on the Audi? My friend bought an X3 for $35K and it didn't even come with an alarm or upgraded stereo system.
Jul 16, 2013 12:56 am
0 0
Audi is plain annoying... revealing new car with same look every freaking week... and now they even cover it up too and pretend to be a big deal or something.. what's the point
Mar 27, 2013 4:49 am
3 4
wasnt expecting anything more than what they have given
Mar 27, 2013 4:20 am
1 5
in all it is boring nothing new it's an A4 combined with Jetta mixed together with a little A5 but I see interior and rear part of the car awesome
Mar 27, 2013 3:46 am
4 2
Much nicer than the hatchback in my opinion. Doesn't suffer the lowered belt line- instead the window line tapers nicely up toward the back. S3 looks great. Still, a bit safe from Audi, they'll need to be bolder soon as there's nothing really new here, but that said it's a nicely proportioned and well refined small saloon.
Mar 27, 2013 3:19 am
2 2
After having A4's for nearly two decades, wife moved 'down' to an A3 in 2009 because the A4 had grown too large. In this regards, it is good to see Audi offer a smaller sedan. However, on the hatchback question, I'm a big fan of them (haven't driven anything else since 1984) and I lament the loss of the A3 hatch in Audi's prdouct lineup ... I can only hope that the Allroad will get an A3 variant in the USA market - - but given the ongoing momentum for SUVs (and also that the Q5 is 10% *cheaper* than the Allroad), I'm not optimistic about those prospects: the manufacturers have effectively decided that US enthusiasts who want a bit more luxury than a GTI while still having some utility (hatchback) have to suffer with a 2000+kg SUV.
Mar 27, 2013 8:12 am
1 1
The S3 Sedan totally blows me away. The best design Audi sedan since the A4/S4/RS4 B5 days. Perfection both inside and out. And the performance reaches the RS3 category. Wow. Bravo
Mar 27, 2013 1:56 am
8 4
It reminds me of the Jetta (front Golf, rear Passat). They just collided an A3 into the rear or an A4 and voila.
Mar 27, 2013 1:47 am
4 5
Another letdown. The concept looked way better. But i'd still get this over an A4.
Mar 27, 2013 1:16 am
3 3
it still closer to concept than 4series...
Mar 27, 2013 6:41 am
1 3
I agree with Garais on this one, the looks of this pretty close to the concept... all in all, it's nice
Mar 27, 2013 2:30 pm
1 1
could be better, but i like it.
Mar 27, 2013 1:11 am
1 1