Rolls-Royce crossover not being considered, but exec says 'never, say never'

 Rolls-Royce crossover not being considered, but exec says never, say never
Rolls Royce Ghost

Model wouldn't launch until the end of the decade even if it were approved

We've heard rumors that Rolls-Royce was considering a crossover to battle the production version of the Bentley EXP 9 concept, but the company's Asia Pacific director has decided to put the speculation to rest.

Speaking to Car Advice, Paul Harris said the company is not currently considering a crossover but the idea hasn't been ruled out. As he explained, “The Rolls-Royce philosophy is very clear ... we will never say never to anything."

Harris went on to say the Wraith will likely remain the company's newest model for the next two and a half years and “There’s nothing on the drawing board, at all, as it stands now."

Rolls-Royce's South and East Asia Pacific general manager, Dan Balmer, went one step further by saing a crossover faces two key challenges: styling and ride quality. According to him, “Our number one concern before design, though, is ride quality." He added, “SUVs aren’t known for their ride quality. 4×4 drivetrains and systems are not the best-riding you can get.”

If Rolls-Royce were to approve a crossover, Balmer said it wouldn't launch until the end of the decade because their models are hand built and it would take several years to train people to build it.

Source: Car Advice

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Comments (3)

I think we can assume that the Sultan of Brunei managed to get his hands on one at some point...
Mar 14, 2013 5:16 am
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Actually, I would imagine that now we have active suspension system technology that can (completely?) eliminate the issues of ride quality for large 4x4s...?
Mar 13, 2013 2:17 am
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Crossover, no. Off roader as an alternative to the Range Rover Autobiography and the upcoming LWB Range Rover? Yes. Also Rolls should consider adding a variant of BMW's X drive to their lineup for customers in northern climates.
Mar 12, 2013 6:14 pm
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