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Lexus IS F to be discontinued - report

 Lexus IS F to be discontinued - report
2014 Lexus IS F SPORT

Slow sales likely to blame

Lexus has always favored luxury over performance, but the brand's IS F spiced things up by challenging the BMW M3 and Mercedes C63 AMG.

Unfortunately, it appears the sun is setting on the IS F as USA Today is reporting the company will discontinue their last remaining high-performance model. There's no word on why the IS F is being dropped, but the publication says the company only managed to sell 486 units in the United States last year. This is obviously a tiny number, so it appears the company decided their customers weren't interested in going fast.

Despite being put on death watch, fans will still have a chance to buy an IS F as the company will reportedly keep the model on sale until the end of the year.

Published Mar 12, 2013 1:20 pm By Michael Gauthier
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Comments (16)

Joao Oliveira
F*** you lexus...
Mar 13, 2013 5:08 pm
0 0
Kakumbaz
Thats, disappointing news!
Mar 13, 2013 7:40 am
1 0
CarFan1978
Lexus is not discontinuing the F! Far from it. With concepts like the LF-LC, it's a no-brainer. Lexus also trademarked the RC F, which is a coupe most probably replacing the current IS F. Mr. Toyoda has promised sportier, joyful cars across the range... I even read that Lexus is considering another halo car - a replacement to the astonishingly stupendous LFA.
Mar 13, 2013 1:32 am
1 0
PAA
So Lexus is becoming Toyota all over, losing all the excitement and focusing on cars that sell (but are not worthy to drive)
Mar 13, 2013 12:33 am
0 1
efgh
lexus should offer more engines and definitely not cut their f line. each model has only 2 engine options. that is simply not enough when you want to compete against merc and bmw. they are very nice cars, excellently built, i certainly respect them more than audi, but if only they would offer more engines.
Mar 12, 2013 8:51 pm
0 0
Renyeo
To discontinue? I seriously doubt it. F has always been a halo product that will not make money.
Mar 12, 2013 5:15 pm
0 1
Afrikar
Only Audi A4 in the S / RS guise is a true competitor to the M3 being that it is offered in manual as well. The rest keep trying hard with their paddle shift, heavy gas paddle racers including the monster torque C Class (AMG).
Mar 12, 2013 3:14 pm
1 1
ant330ci
No manual, No coupe = No good LEXUS to compete with BMW. Consider offering a manual at least!!
Mar 12, 2013 2:36 pm
2 2
NYyanks
No available manual transmission could be a contributing factor...
Mar 12, 2013 1:29 pm
5 2
dbehmoaras
C63 doesn't either, and the next-gen M3 will likely phase it out. But the C63 has sold rather well. The current M5 also sells very well with the DCT. The issue is the Lexus image. Even though the LF-A is spectacular, it did not succeed in changing the Lexus image form comfort cruiser. When you think fast sedan, do you think M3/C63 or is IS-F the first car that comes to mind? Although I do lament the downfall of the manual as much as you do.
Mar 12, 2013 1:43 pm
2 0
NYyanks
I believe BMW will never phase out the Manual Transmission, it really defines the brand's image as the Ultimate Driving Machine, and gladly enough of a population is enthusiast oriented enough to purchase BMW's with a Manual Transmission. Unfortunately here in the US we have laziness and convenience at the top of our list. Only time will tell as to what will happen but I prefer manual over all, that's my opinion.
Mar 12, 2013 3:59 pm
0 0
dbehmoaras
Believe me, I hope you're right. But look where the industry is headed. The new 911 GT3 now comes standard with PDK (which allows you to disengage the clutch if you pull both pedals at the same time, cool...). Of all cars I would have expected to retain the manual, the GT3 would be it. The fact that it doesn't is very worrying. BMW will discontinue the manual on the M5, as they have announced. The M3 is the most likely model to retain the third pedal, but the fact that only about 10% of M3s sold worldwide have the manual is a worrying figure. I don't think it will last. Furthermore, it is here in the US where demand is greatest for the manual. In fact, the M5 with 6MT is available ONLY in the US, and BMW was very reluctant to offer it at all.
Mar 12, 2013 11:20 pm
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justbored
@BimmerE36: Image? So was the inline 6 engine! But now they're replacing them by turbocharged 4 cylinder ones here in europe.
Mar 13, 2013 3:14 am
0 0
Ratt
dbehmoras, when it comes to driving only M3 is far superior than both of them, other than image that Mercedes has I dont see why I would choose C63 over IS-F.
Mar 12, 2013 1:54 pm
1 1
AlimLaRoda
Supposedly the IS F is less refined and comfy than other cars in its class, which is kind of odd for a Lexus. They probably could've sold a few more with an optional 6-speed manual, but i doubt it would've made a huge difference.
Mar 12, 2013 2:04 pm
0 0
dbehmoaras
Over the M3 or IS-F? You mention that image is the only reason why a C63 would be selected, if I understand correctly. Brand image is a very big factor, especially on a purchase as large as car.
Mar 12, 2013 11:22 pm
0 0
http://content.worldcarfans.co/templates/0/18