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2014 Rolls-Royce Wraith officially unveiled

 2014 Rolls-Royce Wraith officially unveiled
2014 Rolls-Royce Wraith live in Geneva

The Coupe of Ghosts past

The first pictures of the Rolls-Royce Wraith have arrived, ahead of tomorrow's unveiling at the Geneva Motor Show.

Essentially a Ghost Coupe, the Wraith has a familiar front fascia which flows into a fastback roof that gently tapers to the rear end. Overall, it measures 130mm shorter, 40mm wider and 43mm lower than the Ghost and rides on a wheelbase that has been reduced by 183mm.

The interior is instantly recognizable but adopts a four-seat cabin with wraparound wood trim. We can also see premium leather upholstery, metallic accents and a star-light headliner.

Power is provided by a V12 engine that develops 624 bhp (465 kW) and 590 lb-ft (799 Nm) of torque. It is connected to an eight-speed automatic transmission which is rumored to use GPS data to determine if it's in the right gear for the given road. This should enable the luxury coupe to accelerate from 0-60 mph in 4.4 seconds.

To improve the car's handling, engineers stiffened the suspension and added a revised steering system which varies its resistance depending on the speed of the vehicle. While owners won't confuse it for a Lotus Elise, the Wraith looked relatively composed when it was tested on the Nürburgring.

The Rolls-Royce Wraith is expected to go on sale this fall and UK pricing should start at roughly £215,000.

UPDATE: Offical press release and photos added to article

Source: Rolls-Royce

Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465 kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6)Debut of Satellite Aided Transmission. A technology that uses GPS mapping data to ensure the correct gear is always pre-selected for the road terrain aheadVoice activated connectivity augments effortlessness – the ‘on-board valet’Canadel Panelling sweeps through a sumptuous, contemporary and yacht-like interior cabin

Rolls-Royce Motor Cars proudly presents the world debut of Wraith, the most powerful and dynamic Rolls-Royce in history. At its heart lie hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, but the new model from the world’s pinnacle super-luxury marque also presents a unique character defined by power, style and drama. With just a hint of the noir.

“Today we launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” commented Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”

Rolls-Royce Chairman and BMW Group board member Harald Krüger added the following: “The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of groundbreaking new models like Rolls-Royce Wraith, a magnificent addition to the product range.”

In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780 Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as “navigate to Piccadilly in London.”

Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy Rotary Controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.

In Europe, Wraith will be priced at c. €245k. Confirmation and further pricing details in all markets will be revealed later in the year.

First deliveries of Wraith will be made to customers in the final quarter of 2013.

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Comments (26)

Cohiba-lover06
That un-imaginative cheap panel for the seat acclimatization. The eye is automatically drawn to it. Like there`s something missing in the middle, someone removed the cigar lighter? Put there like an afterthought.
Mar 6, 2013 8:40 pm
0 0
Cohiba-lover06
Henry and Charles rolling over, spinning in their graves . The latest, baddest (not in a good way) itineration of BMW misguided GT shape line. To top it off BMW resurrected the Bangle Butt just for this poor coupe. I can hear the working stiff snickering everywhere this abhorrent creation passes. The King`s New Clothes.
Mar 6, 2013 8:28 pm
0 0
CatMayfair
Exceptional modern classic design. Absolutely gorgeous. Well done RR. I'd like mine in charcoal with a silver roof x
Mar 5, 2013 4:28 pm
0 1
Automophile6683
I see no mustang fastback, more like 1966 charger. At first i hated it, but it's already growing on me.
Mar 5, 2013 12:41 pm
0 0
Antimatter
I think it looks good. The rear looks better than the Bentley Flying Spur IMHO.
Mar 5, 2013 8:55 am
0 0
GTurbo
Its design may polarise opinion, but one thing is clear: Rolls Royce has managed to build a coupe version of the Ghost and made it look exclusive with a bold two-tone paint job. Good job it's got a V12 rather than a V8.
Mar 5, 2013 7:44 am
0 0
benzboy
Does RR have a website, where you can go build and price and maybe have your local RR contact you for futher info./ I ask because I have never been able to find one for either Rolls or Bentley. If they do exist would you type out the site address thanks
Mar 5, 2013 7:13 am
0 0
Madness
This thing would look slick in single-tone black.
Mar 5, 2013 4:57 am
0 0
benzboy
or brilliant silver!!
Mar 5, 2013 7:10 am
0 0
Prestige15
Can i safely say that this car is a thing of beauty, bye...
Mar 5, 2013 4:46 am
2 0
sensei
Looks like we're back to RR=Bentley. This looks like a Rolls Royce version of the Continental.
Mar 5, 2013 3:55 am
0 0
MadAboutCars
I don't get the negativity here, I think RR should be praised by doing something bold and different with the Wraith instead of making a pretentious Phantom coupe like the Ghost is to the Phantom.
Mar 4, 2013 11:49 pm
1 0
SouthAfrica
I was expecting some bad ass car. Something that would evoke some fear in me like a Mucielargo would do. Thats what they told us to expect with the wraith. Massive dissapointment I cannot express with words.
Mar 4, 2013 10:33 pm
0 2
benzboy
have to agree with the other posts here. The two tone paint does a disservice to this car. the door insides look like they have been covered over in 70's wood veneer contact paper and most disturbing to me it reminds me a of car I drove in high school and American Motors/ Rambler Matador. I am sure that this car will sell very well and that the 2 tone paint is whats really bothering me here.
Mar 4, 2013 7:41 pm
3 0
Maestro
OK guys. I agree...It's ugly! But remember that BMW owns RR, and every Rolls design as to meet the germans aproval, so... what the f... did you expect?
Mar 4, 2013 5:01 pm
0 5
NewTonG
I was expecting a "Coupe" O_o
Mar 4, 2013 4:08 pm
2 2
hunker7
what is it then?
Mar 5, 2013 6:55 am
1 0
pumazooma
Massive fail by Rolls Royce. This looks fat and ungainly. The rear is just a total mess. Should have looked like this http://www.gtspirit.com/wp-content/uploads/2012/08/Rolls-Royce-Ghost-Coupe-Rendering.jpg
Mar 4, 2013 4:00 pm
1 3
Afrikar
Failed design; but for those who have $$$ to spend its incredible. Watch the numbers being purchased.
Mar 4, 2013 3:58 pm
1 3
AlexHohDesu
elegant!, poised! and artistic............this are some of the term a Rolls-Royce should have, this failed to achieve any of it, not with that ass. From the teaser, I thought they were going to slope down the rear end to look more classic 1950s style but they left it there while wrapping that un-tasteful pillar. Thou I fancy a Ghost with two-doors and that kind of performance number, this is hideous from the back.
Mar 4, 2013 3:56 pm
1 3
JekDude
I do like it, but the whole 2 tone thing carrying on over the roof is appalling, especially side on.
Mar 4, 2013 3:50 pm
3 1
CDspeed
It would have been better if they hadn't painted the roof in a contrasting color.
Mar 4, 2013 3:25 pm
4 0
http://content.worldcarfans.co/templates/0/18