Chery snags former Porsche designer

Chery qq3
Chery qq3

Hakan Saracoglu appointed the company's design director

Chery International isn't known for being a design powerhouse, but the company has managed to sway former Porsche designer Hakan Saracoglu into their camp.

Saracoglu isn't exactly a household name, but the 47-year-old has previously worked at Ford of Europe where he helped to design the Focus and Mondeo. He eventually moved to Porsche where he worked on models such as the Boxster, Cayman and 918 Spyder.

In his new position as Chery's design director he will oversee the styling direction of a variety of new models from the company's design center in Shanghai. Speaking to Automotive News, Saracoglu said "The company is redefining itself. Chery is standing for value, for design and gaining customer confidence. That's where we want to go."

Saracoglu is just the latest in an increasing number of designers who have taken jobs in China as salaries there are reportedly as much as three times higher than they are in Europe or the United States. When asked how much he was making, Saracoglu declined to answer but hinted "Let's say I'm not unhappy."

Published Feb 25th, 2013 10:20pm By Michael Gauthier
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Comments (7)

GTurbo GTurbo
Second bite of the Chery could yield surprising results for the Chinese outfit with the acquisition of the former Porsche designer. You may laugh at the Orientals today, but tomorrow things can be different! Porsche lost an opportunity to build world-first Hybrid car because the concept was ahead of its time, but it took Toyota to wake them (and the entire global car industry) up several years later!
Feb 27th, 2013 2:41pm
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ReyJoe ReyJoe
We can expect cherry's design "language" Will remain unchange for the next 50 years : )
Feb 26th, 2013 4:20am
3 0
afterace2 afterace2
Didn't realise Porsche have any designers...
Feb 25th, 2013 11:08pm
4 2
hunker7 hunker7
see what you did there.
Feb 26th, 2013 1:41am
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Ceramic Rabbit Ceramic Rabbit
I know what you are saying and yeah, but Porsche has turned out nothing but beautiful cars in the last year.
Feb 26th, 2013 2:03am
2 0
When they asked him about his salary he shuoldve just said "money talks"....
Feb 25th, 2013 10:42pm
1 0
memexe memexe
Now they can copy under contract...
Feb 25th, 2013 10:35pm
0 0