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Ford hints at a Ranger replacement

 Ford hints at a Ranger replacement
2010 Ford Ranger (US-spec) 14.2.2013

Might not be body-on-frame

Ford hasn't offered a compact pickup in the United States since the Ranger went out of production in 2011, but that doesn't mean the company has given up on the segment.

Ford trucks marketing manager, Doug Scott, has revealed there is a demand for a "true compact truck" that balances "size, price, and fuel economy."  In order to achieve the right mix, Scott says the model wouldn't have to be a body-on-frame truck as "consumers really don’t care" as long as the vehicle is durable and can haul what they need.

Ford considered bringing the international version of the Ranger to the United States, but nixed those plans because the model would have too much overlap with the F-150.  This puts the automaker in a bind as developing an all-new model would cost more than a billion dollars which would be hard to recoup because the vehicle would be sold in limited numbers and have a low sticker price.

Despite the challenges Scott says "We’re still working on it.”

Source: Car & Driver

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Comments (7)

 leadnsteel leadnsteel
And this time put a rear bench seat in it! Rangers back seats were so uncomfortable.
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October 8, 2013 10:19 pm
 jef111 jef111
The Ranger had been basically the same dated design for over 15 years. What was Ford thinking? The F-150 has been redesigned/facelifted at least 3 times in the same period of time. Meanwhile Toyota and Nissan dominate the small (now mid-sized) truck market.
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March 21, 2013 7:46 pm
 lienwoo lienwoo
Great! Ford found the need for Lilliputian finally, it is not only a super machine, but also a compact truck, true one.
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February 16, 2013 5:06 am
 applejack76 applejack76
About time they get their heads out of their ass'.
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February 14, 2013 5:41 pm
 nahidrahman nahidrahman
explorer platform based pickup truck with a duratorq v6. sorted
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February 14, 2013 4:11 pm