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Automakers evoke humor & emotion for their Super Bowl spots [Videos]

Ram makes a strong showing by appealing to the heartland

Last night's game had its share of ups and downs, but who came out on top? The Baltimore Ravens, of course, but which automaker got the most bang for their buck?

With a 30 second spot costing approximately $4 (€2.9 / £2.5) million, the stakes were high as several brands fought for the attention of millions of Americans. Humor played a key part in several of the ads, but Chrysler stole the spotlight with a clip that sold an idea, not a product.

Dubbed "Farmer," the commercial for Ram evoked the words of Paul Harvey's "So God Made a Farmer” tribute. The moving speech was highlighted by pictures from renowned photographers William Albert Allard and Kurt Markus.  This combination helped to create a memorable spot that quickly become one of the most talked about ads of the Super Bowl.

So, do you think Farmer was the best commercial from this year Super Bowl? Feel free to tell us your favorites in the comments below.

 

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Comments (5)

danteskov
The bests ads for me are: Hyundai "Team" ad & Mercedes Benz "Soul" ad
Feb 5, 2013 11:41 am
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R0ADR4G3
Personally, I love the "So God Made A Farmer" commercial. Goes back to the roots of early America I plan on getting into the car industry for God, blessing him with my creation. †
Feb 4, 2013 10:23 pm
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dcars62
I liked the Hyundai Ultimate Dream team the most, but the VW advertisement was the worst one.
Feb 4, 2013 2:19 pm
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Dude von Dudenstein
The Audi ad is by far the best one!!!!!!
Feb 4, 2013 1:15 pm
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SnakesInMyPants
How? The kid loses the girl but still gets to drive HIS DAD'S Audi.
Feb 4, 2013 1:40 pm
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