Automakers evoke humor & emotion for their Super Bowl spots [Videos]

Ram makes a strong showing by appealing to the heartland

Last night's game had its share of ups and downs, but who came out on top? The Baltimore Ravens, of course, but which automaker got the most bang for their buck?

With a 30 second spot costing approximately $4 (€2.9 / £2.5) million, the stakes were high as several brands fought for the attention of millions of Americans. Humor played a key part in several of the ads, but Chrysler stole the spotlight with a clip that sold an idea, not a product.

Dubbed "Farmer," the commercial for Ram evoked the words of Paul Harvey's "So God Made a Farmer” tribute. The moving speech was highlighted by pictures from renowned photographers William Albert Allard and Kurt Markus.  This combination helped to create a memorable spot that quickly become one of the most talked about ads of the Super Bowl.

So, do you think Farmer was the best commercial from this year Super Bowl? Feel free to tell us your favorites in the comments below.


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Comments (5)

danteskov danteskov
The bests ads for me are: Hyundai "Team" ad & Mercedes Benz "Soul" ad
Feb 5th, 2013 6:41pm
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Personally, I love the "So God Made A Farmer" commercial. Goes back to the roots of early America I plan on getting into the car industry for God, blessing him with my creation. †
Feb 5th, 2013 5:23am
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dcars62 dcars62
I liked the Hyundai Ultimate Dream team the most, but the VW advertisement was the worst one.
Feb 4th, 2013 9:19pm
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Dude von Dudenstein Dude von Dudenstein
The Audi ad is by far the best one!!!!!!
Feb 4th, 2013 8:15pm
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SnakesInMyPants SnakesInMyPants
How? The kid loses the girl but still gets to drive HIS DAD'S Audi.
Feb 4th, 2013 8:40pm
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