Kia shows us where babies come from in their Super Bowl ad [video]

One big CGI sex joke

Kia has released their "Space Babies" commercial ahead of its on-air debut during the Super Bowl.

In the clip, a child asks a father where babies come from. Not wanting to tell his son the truth, the father invents a magical world called Babylandia.  As he explains, "When the time is just right, there's a space launch" and the babies fly through space before penetrating the atmosphere and eventually finding their mommies and daddies.

Unsurprisingly, the kid isn't buying it and says "But Jake said babies are made when mommies and daddies..."  At this point, the father calls on the voice-activated UVO infotainment system to play "Wheels on the Bus" and starts singing along.

Source: Kia

"Space Babies" 2014 Kia Sorento Big Game Ad

When it comes to our kids, there's an age-old question that has perplexed parents for generations. "Where do babies come from?" Now, for the first time ever, we'll reveal this untold story through an epic journey, nine months in the making.

Watch as a nervous father navigates through this delicate situation, with a little help from his 2014 Kia Sorento SX Limited and UVO voice-activated infotainment system that plays "Wheels on the Bus". With all of its many features, it has an answer for everything. So fasten your diapers -- these babies are ready for launch.

Join our Game Day ad conversation on Twitter with @Kia using #SpaceBabies

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Comments (3)

Ha, somewhat bizarre but cute.
Jan 31, 2013 12:57 pm
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Does this sells cars?
Jan 31, 2013 9:23 am
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So it's the "atmosphere" that I've been penetrating and shooting all over the place. Got it!
Jan 30, 2013 11:32 pm
1 0