Jaguar crossover delayed, entry-level sedan coming first - report

 Jaguar crossover delayed, entry-level sedan coming first - report
2012 Jaguar XF 20.4.2011

Will battle the Audi A4, BMW 3-Series & Mercedes C-Class

According to a recent report, Jaguar is close to approving the highly-anticipated X-Type successor.

Autocar says the model will ride on the company's Premium Lightweight Architecture - which recently debuted on the new Range Rover - and use a variety of fuel-efficient four-cylinder engines. In an effort to reduce costs, up to 90 percent of the components could be shared with the next-generation XF and XJ.

In a rather frank admission, Jaguar global brand director Adrian Hallmark acknowledged it wouldn't be easy to go toe-to-toe with BMW and Mercedes. As explained, “It took Audi 20 years to build up to where it is. For us to come in and go to the top of the league is impossible, so we have to find ways of expanding our business profitably and we’re well developed in that process."

That's a little vague, but Hallmark hinted the company will introduce something with their own "twist." The executive added we can expect a variety of different body styles including a sedan, coupe, convertible and wagon.

The decision to move ahead with the entry-level model has resulted in the crossover being put on the back burner. According to Hallmark, “Even though the SUV market is growing, the saloon market is still twice the size, especially in the US." He added that since Land Rover already makes crossovers, Jaguar doesn't feel rushed to get one to market as soon as possible.

Source: Autocar

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Comments (2)

What? They haven't started on this yet? C'mon Jaguar. Get a move on. Now is the perfect time to get this product to market. Make something halfway decent and it will sell.
Jan 29, 2013 1:24 am
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Car designs bore me lately; I haven't seen something that has done it for me since the Jaguar B99 concept was rejected. The Ferrari F12 Berlinetta comes quite close but it is an objective like, not a subjective attraction.
Jan 28, 2013 3:57 pm
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