Cadillac exec hints at flagship sedan, ATS coupe

 Cadillac exec hints at flagship sedan, ATS coupe
2013 Cadillac ATS 07.5.2012

Brand still committed to Art & Science design

Cadillac's global vice president, Robert Ferguson, has revealed some new details about the company's future product lineup.

Speaking at the introduction of the ELR, Ferguson told Automobile Magazine that the ATS is a great car and "we need to have variations of it" so "we will." This means we can expect a coupe and a high-performance V-Series, but Ferguson says a wagon is out of the question.

When asked about a car positioned above the XTS, Ferguson was noncommittal but hinted "The notion of having a larger Cadillac or a flagship Cadillac is intriguing, and certainly the marketing research says there’s opportunity.”

In related news, the executive dismissed rumors that the brand would tone down its styling to appeal to Chinese consumers. As he explained, “The testing shows that our styling does very well in China. I think our American luxury styling is a great advantage in China."

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Comments (11)

I hope they don't tone it down.Cadillacs were always at their best when the styling was bold and confident
Jan 25, 2013 9:17 am
1 0
The cadillac sixteen would be a better flagship so they have to consider it and the time is now.
Jan 24, 2013 4:24 am
1 0
Let's hope we get at least one of the ATS and ELR coupes in Europe.
Jan 24, 2013 12:23 am
0 0
I'm glad to see that Cadillac is staying classy and sticking to their unique design language. I was really getting worried that they will jump on this generic styling banwagon. It looks like the future for Cadillac is bright!
Jan 23, 2013 10:09 pm
1 0
Dude von Dudenstein
Looking forward to the ATS Coupe and wagon. And the ATS-V variants. I love the new Cadillacs! Flagship sedan would be amazing!
Jan 23, 2013 6:05 pm
1 0
but Ferguson says a wagon is out of the question.
Jan 23, 2013 7:23 pm
0 0
Dude von Dudenstein
Whoops. Didn't see that line :). That sucks though. I like the CTS Wagon as well, so I was looking forward to the ATS wagon.
Jan 23, 2013 7:26 pm
0 0
It would make a great 2 door convertible.
Jan 23, 2013 6:00 pm
1 0
They've already toned down the styling. Just look at the ATS. It's the only reason I would never buy it. That's why ELR looks so good, because they didn't toned it down.
Jan 23, 2013 5:31 pm
0 0
I hope they make an ATS cabriolet / convertible, and i hope the V series is a real M3, C63, S3/S5 competitor.
Jan 23, 2013 3:15 pm
1 0
Not kowtowing to China on styling is very nice to hear. Really looking forward to seeing an ATS-V coupe.
Jan 23, 2013 3:08 pm
3 0