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Aston Martin airlifts Vanquish to top of Burj Al Arab hotel [video]

Sitting on helipad at 1,000ft

Aston Martin is continuing its centenary celebrations, this time at the Burj Al Arab hotel in Dubai.

They airlifted an Aston Martin Vanquish on top of the seven-star, sail-shaped hotel's helipad as an action which tries to showcase Aston Martin as a globally renowned luxury car brand. This is the first time the Vanquish has been placed onto a helipad sitting 1,000ft above the ground.

As a reminder, Aston Martin will be launching Centenary Editions of all its models in the lineup and each will be limited to only 100 units. The first car from the series is the Vanquish which has received a special paint, bespoke badges and minor changes inside the cabin. The Vanquish will be followed by the V8 Vantage, DB9 and Rapide.

Source: Aston Martin

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Comments (12)

joelynn
question- how can any land their helicopter on the heli pad now??
Jan 19, 2013 7:51 am
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SegiLp
I just dont get it...put the car up there and thats it?!
Jan 18, 2013 5:57 pm
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memexe
What? Where`s 007? :)
Jan 18, 2013 1:46 pm
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SouthAfrica
Vanquish is a nice car, As for on top of the roof thing...they really wanna sell these babies.
Jan 18, 2013 1:38 pm
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dmanero
Talk about waste of money and resources, Dubai - guess they could find any place closer to home, where the true heritage of AM, say like England. Well guess most of the sales some from dead beats who have way too much money to know what to really do with it.
Jan 18, 2013 11:18 am
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RobERob
Wrong building. If they really wanted to make a statement they should have targeted the Burj Kalifa (aka burj Dubai). It's more symbolic, metaphorically speaking, and a bigger structure (middle finger), to let the rest of the world know who's on top.
Jan 18, 2013 9:57 am
1 3
Shotokan6
Ridiculous. How can you put an Aston Martin on top of the Burj Kalifa? The building is pointy shaped.
Jan 18, 2013 11:18 am
1 1
RobERob
Wow, really? "Pointy shaped?" If I were you I would have pointed out altitude being that it has helipads on lower levels, but I digress. Unfortunately, it seems some readers lack any sense of humor and/or have a very limited understanding when it comes to sarcasm. Sorry you, and other Negative Nancy's failed to make the connection.
Jan 18, 2013 12:20 pm
1 2
Shotokan6
So you want them to land the Aston Martin on the "lower levels" to get the more "symbolic" effect? Brilliant, just Brilliant!
Jan 18, 2013 1:41 pm
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RobERob
Let me explain it to you one last time in lingering hope that it might sink in: IT WAS A JOKE! The whole idea behind the task was a bit arrogant to begin with -- I just added a bit more ...challenge to it. Since you were unaware that it is impossible for any helicopter to fly that high to begin with I guess you didn't get it, obviously. Just one little fav after you read this: be sure and hit that little thumps down button to the right for an instant confidence boost. You need it more than I do. Lighten up!
Jan 18, 2013 2:41 pm
0 1
Joao Oliveira
@RobERob: Where do you get your facts from? A helicopter can go to the peak of everest wich is 8000m altitude... what's the problem on going at less than 830m wich is what Burj Kalifa has.
Jan 18, 2013 4:27 pm
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Joao Oliveira
@RobERob Were do you get your facts? Why couldn't a helicoter fly the altitude of Burj Kalifa wich is 830? They climb the Everest in the ice wich is 8000m
Jan 18, 2013 4:30 pm
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