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Maserati Quattroporte ushers in a new era in Detroit [video]

Will take on the Germans and look good doing it

Maserati has ambitious plans to increase their annual sales to 50,000 units by 2015 and their offense begins with the unveiling of the new Quattroporte at the North American International Auto Show.

Significantly larger than its predecessor, the model aims to bring exotic flair to a segment which is typically dominated by conservative German brands. In order to be successful, Maserati gave the Quattroporte GranTurismo-inspired styling which is sure to garner attention.

While the previous Quattroporte had a nice interior, it always felt a little dated. Thankfully that hasn't occurred with the new model as it has a stylish design which appears timeless. Besides being attractive, the cabin can be equipped with modern amenities such as a 1280 Watt Bowers and Wilkins audio system and a Wi-Fi hotspot.

The entry-level model is powered by a twin-turbo 3.0-liter V6 engine that develops 410 HP (310 kW) and 550 Nm (406 lb-ft) of torque. It enables the car to accelerate from 0-100 km/h in 4.9 seconds, before hitting a top speed of 285 km/h (177 mph).

On the other hand, the range-topping model has a twin-turbo 3.8-liter V8 engine with 530 HP (390 kW) and 710 Nm (542 lb-ft) of torque. This enables the sedan to run from 0-100 km/h in 4.7 seconds and reach a top speed of 307 km/h (191 mph).

Both engines are connected to an eight-speed automatic transmission, but the V6 variant can be equipped with an all-wheel drive system which promises to optimize handling and stability.

The Quattropote will go on sale in the United Kingdom this summer and the entry-level model will be priced from £80,070.

Source: Maserati

ALL-NEW MASERATI QUATTROPORTE UNVEILED AT NAIAS 2013

A larger, lighter and faster leap into the future, yet faithful to Maserati’s long history of luxury sports saloons

Detroit, MI, January 14th, 2013 -- The new Maserati Quattroporte was officially unveiled at the 2013 North American International Auto Show in Detroit today. The flagship of the Trident marque will be on sale in the UK at a price of £108,125 for the V8 version and £80,070 for the V6, with the first units being delivered during the Summer.

Maserati stands at the edge of an unparalleled strategic step in industrial growth that will see the company’s presence in the world rise to 50,000 units a year by 2015. It is an increase inspired by a near century of vehicles which define style, elegance, quality and performance and driven by three new models entering key growth segments for Maserati.

This exciting progression will make the new Maserati a genuine global player. The future begins today with the all-new Maserati Quattroporte.

As the flagship of the Maserati product range, the new Quattroporte is larger, lighter, more luxurious and more practical than the globally-acclaimed car it replaces. With a 307 km/h (191 mph) top speed, it’s also as fast as most two-door supercars.

The sixth-generation Quattroporte is a significant leap forward that not only sets the high-technology tone for Maserati’s upcoming range of new-models, but also remains faithful to Maserati’s long history of luxury sports saloons.

The powerful and proprietary Maserati engines and the large cabin are at the core of the Quattroporte’s design. Dominated by a long, powerful nose and a concave Trident grille a clear link is created to both the outgoing Quattroporte and the current GranTurismo.

The newly-developed direct-injection engine family boasts a 3.8-litre V8 and a 3.0-litre V6, both of which are twin-turbocharged, designed by Maserati Powertrain and assembled by Ferrari at its plant in Maranello. All versions come equipped with the latest eight-speed automatic transmission developed with ZF.

Even with all of its new technology, the new Quattroporte remains true to Maserati’s roots. Its 530 hp twin turbo V8 makes it not only the fastest four-door Maserati has ever built, but also the most powerful and the most fuel efficient. In direct contrast to its scintillating performance, the V8 Maserati Quattroporte has improved both its fuel consumption and emissions by 20 percent over the outgoing Quattroporte.

The 3.8-litre V8 engine sets Maserati’s new performance benchmark by reaching 100 km/h in 4.7 seconds and achieving a 307 km/h top speed- fully 20 km/h faster than the existing Quattroporte Sport GT S. At its peak it delivers up to 200 Nm more torque than the previous model. The V6 twin turbo Q4 All-Wheel Drive variant delivers similar performance, capable of a top speed of 285 km/h (177mph). Please note that the Q4 variant won’t be available in RHD markets, where only V8 and V6 rear-wheel drive will be on sale.

The “Q4” system is one of the many “firsts” of the new Quattroporte: a system capable of redistributing the torque instantly from full rear wheel drive at higher speeds to a perfectly balanced 50/50 distribution between front and rear wheels when more traction is needed.

The all-new architecture retains the Quattroporte’s traditionally exquisite handling thanks to its near 50:50 weight distribution, a double-wishbone front suspension and a state-of-the-art five-link rear suspension.

The new Quattroporte also delivers new standards in quality in every area from design, development, fabrication and process controls. It is produced in a new plant that combines Maserati’s traditions of craftsmanship with cutting-edge technologies that are able to help guarantee outstanding quality by controlling even the tiniest of details.

Traditional hand-crafted design continues in the Quattroporte’s cabin, and this has been augmented with even more interior space in all seats and both four- and five-seat layouts.

Cabin luxury leaps forward technically, too, with features like the Maserati Touch Control screen, adjustable pedals, reverse cameras and the optional 15-speaker, 1280 Watt Bowers & Wilkins audio system, as well as WLAN-based WiFi.

Starting with the original Quattroporte in 1963, Maserati invented the concept of the luxury sports saloon and the new Quattroporte continues to be the benchmark for high quality engineering, supercar performance and luxury saloon comfort.

Maserati sales results

Maserati closed 2012 with 6307 cars sold worldwide, resulting in a growth of 2.2% over 2011.

The best selling model was the GranTurismo with 3176 units sold, followed by the GranCabrio with 1623 units and the Quattroporte with 1508 cars sold.

The three main markets are North America (USA and Canada) with 2892 cars sold (46% of the total), China with 930 units (15%) and Japan with 294 cars (5%).

In particular the USA performed beyond expectations, finishing the year up 17.3%. In fact, Maserati has doubled its North American sales since 2009.

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Comments (11)

MadAboutCars
Its a conventional large Italian luxury sedan, it does not look ugly and has an engine developed by Ferrari that they themselves haven't used. It will sell, but will it sell enough?
Jan 15, 2013 1:47 pm
0 1
AlikMalix
The rear and the headlights are uninspiring... well, I bet the new Panamera will steal the once Quattroporte owners if this thing looks as plain in real life as it does on the pictures. Usually I make these remarks for Asian sedans, and I'm disappointed that I'm disappointed, if you know what I mean.
Jan 15, 2013 1:43 am
2 1
Thunderkiss
This will sell well with the limo crowd, while the Ghibli will be the actual successor to the last QP.
Jan 15, 2013 12:01 am
5 1
AOS
This just doesn't look as "cool" as the predecessor
Jan 15, 2013 12:59 am
4 1
Decypha
I agree entirely with you both. I reckon its not a reason to hate it though. It is a fair bit more conservative than the last Quattroporte and that may have been a business decision to ensure the Quattroporte doesn't suffer the fate of the old one; being between a 5 and a 7 series (or E and S etc). I think by moving the quattroporte into the limo space they can focus on making it a great limo and then focus on making the Ghibli a good E/5/A6 competitor. It took some getting used to from my end as well, I was slightly disappointed when I first saw it but the more I see it the more I love it. Right now I love it more than anything out there but I can also understand why someone might not like it.
Jan 15, 2013 3:57 am
1 0
KevinFXX
Extra ordinary people would take this.
Jan 14, 2013 10:04 pm
3 1
DionCassius1
A grandturismo with 4 doors.. the last quattroporte had nothing more than an acceptable design, and an identity added to that acceptable.. the new one is plain and common. I would never come close to something like this knowing the price tag..not even for 50000 euros. It will be a masive fail in my opinion..and I am sorry to say that about a Maseratti
Jan 14, 2013 7:40 pm
3 1
autoficianado
The same people that Buy Bentleys, Rolls, Aston, Mercedes Benz 600AMGs...what a glorious alternative. I will still take mine in Triple Black. :-)
Jan 14, 2013 7:35 pm
2 1
afterace2
I would take this over any of the cars You've mentioned anyday.
Jan 15, 2013 4:29 am
0 1
charlemagne
I still don't have a clue who buys these kind of cars...
Jan 14, 2013 6:05 pm
1 3
pzxpjy
Chinese... Chinese young ladies love Porsche Panamera and Aston Martin Rapide...
Jan 15, 2013 7:53 am
1 0
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