Toyota Corolla Furia concept officially revealed at NAIAS [videos]

Previews future styling

After teasing us several times, Toyota has fully revealed the Corolla Furia concept at 2013 NAIAS in Detroit.

We don't want to get your hopes up too high but it seems Toyota has big plans in terms of styling for the next generation of the Corolla. Featuring narrow headlights, a huge front grille and vertical marker lights, the Furia looks a lot better than any car with the Corolla moniker. It also has a raked windshield which makes it look more stylish.

Riding on 19-inch alloy wheels, the concept is 181.9 inches (4620mm) long, 71 inches (1805mm) wide and 56.1 inches (1425mm) tall, with a wheelbase of 106.3 inches (2700mm).

Source: Toyota


TORRANCE, Calif., Jan. 14, 2013 – Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla. The concept represents an exterior styling study by Toyota designers, and it builds on the brand's product development priority to develop more dramatic, expressively designed vehicles.

"The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future," said Bill Fay, group vice president and general manager of the Toyota Division. "It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people."

The Furia is designed around a theme of "Iconic Dynamism," which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle's corners with short overhangs to help emphasize its long wheelbase.

The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia's impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept's wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

Toyota Corolla Furia Concept
Overall Length 4620 mm/ 181.9 inches
Overall Width 1805 mm / 71 inches
Overall Height 1425 mm / 56.1 inches
Wheelbase 2700 mm/ 106.3 inches
Wheels 19-inch aluminum alloy

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Comments (24)

The Toyota Corolla isn't necessarily a bad car, in fact it's a good car (depending on the perspective from which you look at it). What the Corolla lacks in exhilaration, fun, and excitement it makes up for in durability, dependency, efficiency, and economy. In other words Toyota makes the lovely little Corolla for customers who only mind about getting from point A to point B, but not about how they get there. Well, hopefully this Furia thing will shake things up a little and make our bland but beloved Corolla more engaging..
Jan 16, 2013 11:09 pm
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I rather have this car, than the Dodge Dart's incongrous design lines sharp in the front and rounded rear and plus the Furia keeps that Camry familiar grille design. It will be interesting to see the mpg numbers too and how positive this car affects the Dart's paltry sales.
Jan 15, 2013 9:29 am
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Well I am Very Happy that Toyota Started to think out of the BOX for one of their Most Selling Vehicle, & Started to adopt some Dynamic Designs of the Future Coming Cars,Instead of the Simple old designs & Slight Modifications! Thumbs UP TOYOTA!!
Jan 15, 2013 8:20 am
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Looks great! Should have ditched the Corolla name though. Too much bad mojo associated with it.
Jan 15, 2013 5:34 am
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wow! awesome! well done Toyota! :D
Jan 15, 2013 5:12 am
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Hyundai would be taken a greater share of its market with the horrible design. Japanese are loosing steam with its design and this would be bad for them. Employees should not blame consumers when the loose their jobs as a result of this, which i can't describe.
Jan 15, 2013 4:38 am
1 2
LOL!Last checked, the Koreans are loosing steam, with the big players from the American and the Japanese brands, especially Honda taking away their sales after the mpg overstated fiasco.
Jan 15, 2013 9:41 am
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last year Elantra sold more than 202,000 units up from the previous 172,000. Caoral however would fall from the previous 240,000 down to between 200,000 and 213,000 for 2012.
Jan 15, 2013 11:35 am
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That's a negative there ghostrider, check stats for yourself: http://www.goodcarbadcar.net/2013/01/usa-best-selling-cars-2012-year-end.html
Jan 15, 2013 1:43 pm
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Wow, I guess the Auris isn't the Corolla after all, I'd much prefer this one, Nice styling, looks like some serious competition for the Civic, Sentra, Elantra, and Jetta. Nice job Toyota
Jan 15, 2013 2:13 am
2 0
Honda civic???
Jan 14, 2013 9:54 pm
1 3
Something about this car reminds me of a honda civic.
Jan 14, 2013 8:54 pm
1 3
If Toyota can keep most of the styling details of the Furia concept in the new Corolla and put in a decent drivetrain (how about a 2.0-liter I-4 "Valvematic" engine rated at 155-160 bhp and a quality six-speed automatic?), Toyota has a winner on its hands.
Jan 14, 2013 7:32 pm
2 0
it's a nightmare. so many details that seem to be taken from so many other cars that I can't make a complete list of them and yet... there is something in this frankenstein-like creature that appeals to me. furia proposes an interesting - and also new - design language that I'd like to see catching in a world dominated by a few already old ideas (cars of various brands and manufacturers are looking alike to the point of confussion). well done toyota!
Jan 14, 2013 5:59 pm
1 2
still not working for me....
Jan 14, 2013 4:40 pm
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I doubt that the production version of the new Corolla will look half a as good as this---
Jan 14, 2013 4:11 pm
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Lets be fair with Toyota, honestly this is a nice looking car
Jan 14, 2013 3:28 pm
3 0
OMG, I see Dodge Dart for the Grill and Prius for a front . The carolla is a horrible looking car, but this is border line abuse.
Jan 14, 2013 3:17 pm
2 3
All this teasing for this? Furia, translation from Spanish, Fury led me to believe that it was a sports cars like a longer 86 coupe, a 4 door version 86 or even a Supra concept, but this? Am I supposed to be excited Toyota? The name of the concept does not match the looks at all.
Jan 14, 2013 3:12 pm
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LOL! If the Spanish brand Seat(the VW clone) would place the Furia name would you be excited? If you did, I had laugh cause the max displacement in those cars range up to a 2.0 and the looks still don't stir any dials from the mods they have come up!
Jan 15, 2013 9:49 am
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To be honest, I never expected such a good design from Toyota, it´s much more better than any former Corolla, so thumbs up and let's see how close to this concept does the next generation of the Corolla is. IMO Good Job Toyota.
Jan 14, 2013 3:10 pm
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1. Toyota Corolla Furia (why add an extra name, you ask?) because Corolla is plain like your toaster, Hyuandai is outselling it. So add a fancy-shmensy name to attract attention. 2. More querky lines that dont line up in the right way -- too much detail, same problem as Lexus, the need draw lines that follow the entire body - looks like a picasso painting (a bad thing).
Jan 14, 2013 3:00 pm
1 3
Maybe if you pin the entire Hyundai sales against the Corolla because even the Sonata its sales leader is behind by 60k+ cars sold versus the Corolla. Check for yourself hombre: http://www.goodcarbadcar.net/2013/01/usa-best-selling-cars-2012-year-end.html
Jan 15, 2013 10:13 am
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I'll correct myself: typical Corolla buyer is considering a hyundai just as much - so what I should have said is Hyundai is eating toyota's apples. In my opinion - both cars are horrible modern versions of the horrible old versions. There's no real design here, just awkward lines and buncha LED's.
Jan 15, 2013 11:30 pm
1 2