Audi unveils their autonomous driving system and future lighting tech [videos]

Everything from lasers to 3D sound systems

Audi has introduced a variety of new technologies at the Consumer Electronics Show in Las Vegas.

First up, their piloted driving (aka autonomous driving) system is designed to fully drive the car for a "limited period of time." Created to make traffic jams less stressful, the system can steer, accelerate and brake the car at speeds between 0 and 60 km/h (37 mph). In order to prevent hitting pedestrians or other vehicles, the system uses two radar sensors, eight ultrasonic sensors and a wide-angle video camera to constantly scan the horizon for obstacles.

Audi also envisions a piloted parking system which would enable owners to exit the vehicle and let the car park itself. Utilizing the vehicle's various sensors, the car would park, shut off the engine and send a confirmation message to the owner.

In the cabin, Audi will focus on creating 3D displays, high-performance infotainment systems (with a quad-core processor that is clocked at up to 1.4 GHz) and a 3D audio system that promises to produce natural sounding music. Speaking of the latter, Audi showed off a Q7 Sound Concept with 23 speakers and an amplifier with an output of over 1,400 watts.

Last but not least, Audi will continue to push the bounds of lighting technology. The company's Matrix LED headlights will have small diodes that can be dimmed or individually switched on and off to provide optimal illumination. Audi is also experimenting with laser taillights that project a red line behind the car to tell the driver in the vehicle behind them to maintain a sufficient distance.

Check out the press releases for additional information

Source: Audi

Audi at the CES 2013

“Electronics trends over the next decade” will be the banner for Audi’s presence at the Consumer Electronics Show (CES), which will be held in Las Vegas from January 8 to 11, 2013. At the world’s most important electronics trade show, the brand is presenting its technologies of today and its solutions for tomorrow. The spotlight will be on networking the car with its environment – with a particular focus on future piloted driving and mobile communications.

Audi will be showcasing a wide range of assistance systems already on offer that make driving more comfortable and safer. These assistance systems are closely integrated, providing them with a high degree of intelligence and outstanding capabilities. Tomorrow’s systems will be even smarter – they will reduce the driver’s workload should the driver so wish.

Piloted driving will be technical feasible before the decade is out – Audi will be showcasing what being caught up in a traffic jam will entail in future. In congested traffic at speeds up to 60 km/h (37.28 mph), Audi’s piloted driving helps the driver to steer the car within certain limits. It also accelerates and brakes the vehicle autonomously. In future, piloted driving will also be able to maneuver the vehicle autonomously into and out of parking spaces – such as in tight roadside parking spaces, in garages, or even in parking garages.

“At Audi you’d be hard pushed to find an innovation that isn’t related to electronics nowadays,” explains Ricky Hudi, Head of Electrics/Electronics Development. “These enable us to implement full networking. A defining feature of the last decade was that we integrated all the functions in the car. This decade will see us network the car seamlessly with the environment, under the Audi connect banner – with the driver, the Internet, the infrastructure, and with other vehicles.”

Audi connect services and technologies bring the Internet into the car and the car onto the Internet. For customers the new technology means greater comfort and greater driving pleasure. The new wireless communication standard Long Term Evolution (LTE) will soon support communications with the World Wide Web, opening up the possibility of high-speed transmission of large amounts of data.

Audi connect provides the driver with tailor-made services, ranging from navigation with Google Earth images and Google Maps Street View, through Audi online traffic information and social networks such as Facebook and Twitter. In the new Audi A3 and in the Audi A3 Sportback the driver can have e-mails read aloud and dictate (SMS) text messages. Audi intends to expand this range of services further.

Audi is working flat out on new operating and display concepts – concepts like the freely programmable instrument cluster. The driver can switch around the virtual displays to suit their own requirements. Visually they are barely distinguishable from the physical instruments, but provide much more flexibility.
The brand also has new technology for hi-fi aficionados – 3-D sound brings a three-dimensional, large acoustic stage to in-car music playback. This inspirational technology can be experienced in the “Audi Q7 sound concept” directly in the vehicle and on the booth.

The architecture of the modular infotainment platform enables for the first time hardware components to be kept constantly up to date with minimal effort.

For many years Audi has been a leading brand in terms of lighting technology - at present LED headlights are available in many model series. Electrics/electronics also pave the way for major development advances in this technology area. The lighting on tomorrow’s Audi models will react actively to environmental conditions, thus increasing active safety further.

Audi has developed a broad spectrum of expertise in all areas of vehicle electronics, thus enabling it to explore new ways of co-operating with its suppliers. As part of the Progressive Semi Conductor Program (PSCP) seven semiconductor manufacturers have acquired the status of strategic partners and are therefore integrated into development.

“In all our technical areas the innovation cycles are short, and the competition is cut-throat,” says Ricky Hudi, Head of Electrics/Electronics Development. “At Audi we see that as an obligation to become even more progressive, more agile, and more innovative.”

The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (21)

GTurbo GTurbo
The year 2006 represents the time when Audi rolled out their world-first LED (Light-emitting Diodes) technology or DRL (Daytime Running Lights) on the S6 model. Arguments and case closed. Ignorance is no longer an excuse. I've always been mesmerised by those LEDs especially on Tony Stark's transport of choice, the Lambo-inspired R8. GR8 lights, GR8 car.
Jan 11th, 2013 4:37pm
2 1
efgh efgh
first of all, this LED cr** has made recent cars look like clowns. i guess that if one company makes all the real inventions (the car itself, airbags, abs, esp), then there is not much left to invent for the others and thus they resort to useless novelties in order to call themselves "inventors". second, that creepy autonomous system... wtf... i've got news for you, guys. if you want to avoid the traffic, there are plenty other public means of trasport. and if you dont wanna drive and dont want other people as well, get a taxi! best autonomous driving system ever. and already invented decades ago... third, didnt you learn how to park before you got your driver's licence? dont you have 20 seconds to spare in order to park the car? then why would you need a system that parks the car for you?? useless inventions designed for people who dont know how to drive and dont like cars but, for some strange reason, feel the need to own one.
Jan 11th, 2013 12:57am
1 1
KevinFXX KevinFXX
self piloted parking make me feel scary to see. imagine the car without driver in a parking lot at night.
Jan 10th, 2013 8:38pm
0 0
peterg peterg
Video 4, to drive an Audi you need long sideburns and you must be ready to be extremely BORED
Jan 10th, 2013 2:16pm
0 0
peterg peterg
Haha video 3 looks good but underground garages in real life have boom gates and you need to take the ticket by your hand. AND there is no reception for the mobile phone hmmmm
Jan 10th, 2013 2:11pm
0 0
buruchaga buruchaga
The autonomous driving system would be the new kid on the block. You may not like the design of audis but you would fall in love with the technology. Way to go audi.
Jan 10th, 2013 1:37pm
2 2
AlinCare AlinCare
and what if someone is taking your face suddenly?
Jan 10th, 2013 8:11am
0 1
AlinCare AlinCare
too much "sonic" for our health?
Jan 10th, 2013 8:05am
0 1
CoyRoy CoyRoy
Groundbreaking....I hear BMW is also working on "laser technology" lights for their future models.... I put LED lights on my "old" Fiesta, and I must say - I can SEE!!!!!
Jan 10th, 2013 5:15am
0 0
Kakumbaz Kakumbaz
That's Audi, always advancing...
Jan 10th, 2013 3:52am
3 3
Garais877 Garais877
on this days Audi does put the level how high needs to jump and then others follows :)
Jan 10th, 2013 3:06am
3 3
FredericNguyen FredericNguyen
Omg x-mas tree on the road.
Jan 10th, 2013 1:04am
3 3
eddie eddie
Audi has always been the leader on Lighting systems!
Jan 10th, 2013 12:48am
4 3
BeEmWe BeEmWe
Has ALWAYS been the LEADER?!! I admit they now have some of the best lighting systems, but you don't need to go back much to see how primitive their lights were.
Jan 10th, 2013 5:29pm
0 0
AJSmyth AJSmyth
That 3rd video is some James Bond Q-branch type sh)t..... Can't wait to see the new mercedes S-class tech as well.
Jan 10th, 2013 12:26am
1 1
manual-trans manual-trans
If the car is driving itself, why would the navigation screen pops up?
Jan 10th, 2013 1:52am
1 1
hunker7 hunker7
Why are comment being deleted?
Jan 9th, 2013 11:55pm
1 1
Garais877 Garais877
Jan 10th, 2013 3:06am
0 1
Microice Microice
in terms of lighting i have to give audi their cudos
Jan 9th, 2013 11:44pm
3 1
Tonie Tonie
Ok i'm impressed, these lights do definitely look cool.
Jan 9th, 2013 10:24pm
4 2
afterace2 afterace2
I bet the gauges shown on the last video will debut on the facelifted A8.
Jan 9th, 2013 10:21pm
2 2