Audi at the CES 2013
“Electronics trends over the next decade” will be the banner for Audi’s presence at the Consumer Electronics Show (CES), which will be held in Las Vegas from January 8 to 11, 2013. At the world’s most important electronics trade show, the brand is presenting its technologies of today and its solutions for tomorrow. The spotlight will be on networking the car with its environment – with a particular focus on future piloted driving and mobile communications.
Audi will be showcasing a wide range of assistance systems already on offer that make driving more comfortable and safer. These assistance systems are closely integrated, providing them with a high degree of intelligence and outstanding capabilities. Tomorrow’s systems will be even smarter – they will reduce the driver’s workload should the driver so wish.
Piloted driving will be technical feasible before the decade is out – Audi will be showcasing what being caught up in a traffic jam will entail in future. In congested traffic at speeds up to 60 km/h (37.28 mph), Audi’s piloted driving helps the driver to steer the car within certain limits. It also accelerates and brakes the vehicle autonomously. In future, piloted driving will also be able to maneuver the vehicle autonomously into and out of parking spaces – such as in tight roadside parking spaces, in garages, or even in parking garages.
“At Audi you’d be hard pushed to find an innovation that isn’t related to electronics nowadays,” explains Ricky Hudi, Head of Electrics/Electronics Development. “These enable us to implement full networking. A defining feature of the last decade was that we integrated all the functions in the car. This decade will see us network the car seamlessly with the environment, under the Audi connect banner – with the driver, the Internet, the infrastructure, and with other vehicles.”
Audi connect services and technologies bring the Internet into the car and the car onto the Internet. For customers the new technology means greater comfort and greater driving pleasure. The new wireless communication standard Long Term Evolution (LTE) will soon support communications with the World Wide Web, opening up the possibility of high-speed transmission of large amounts of data.
Audi connect provides the driver with tailor-made services, ranging from navigation with Google Earth images and Google Maps Street View, through Audi online traffic information and social networks such as Facebook and Twitter. In the new Audi A3 and in the Audi A3 Sportback the driver can have e-mails read aloud and dictate (SMS) text messages. Audi intends to expand this range of services further.
Audi is working flat out on new operating and display concepts – concepts like the freely programmable instrument cluster. The driver can switch around the virtual displays to suit their own requirements. Visually they are barely distinguishable from the physical instruments, but provide much more flexibility.
The brand also has new technology for hi-fi aficionados – 3-D sound brings a three-dimensional, large acoustic stage to in-car music playback. This inspirational technology can be experienced in the “Audi Q7 sound concept” directly in the vehicle and on the booth.
The architecture of the modular infotainment platform enables for the first time hardware components to be kept constantly up to date with minimal effort.
For many years Audi has been a leading brand in terms of lighting technology - at present LED headlights are available in many model series. Electrics/electronics also pave the way for major development advances in this technology area. The lighting on tomorrow’s Audi models will react actively to environmental conditions, thus increasing active safety further.
Audi has developed a broad spectrum of expertise in all areas of vehicle electronics, thus enabling it to explore new ways of co-operating with its suppliers. As part of the Progressive Semi Conductor Program (PSCP) seven semiconductor manufacturers have acquired the status of strategic partners and are therefore integrated into development.
“In all our technical areas the innovation cycles are short, and the competition is cut-throat,” says Ricky Hudi, Head of Electrics/Electronics Development. “At Audi we see that as an obligation to become even more progressive, more agile, and more innovative.”
The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.