Nissan to debut a new concept, hatchback and fragrance in Detroit

2013 Nissan North American International Auto Show Exhibit 08.1.2013
2013 Nissan North American International Auto Show Exhibit 08.1.2013

A little bit of everything

The North American International Auto Show will be full of cars and concepts, but Nissan is taking a different approach and introducing a new 'smell' in Detroit.

Dubbed thé vert oriental, the distinctive fragrance will be periodically released into the display area to put attendees at ease (aka mask Cobo Hall's nasty odor). Nissan hopes the odor - which reportedly smells like green tea leafs during the Chinese spring harvest - will become a trademark of the brand and dealers will eventually use it in their showrooms.

Besides the fragrance, Nissan will unveil an all-new concept and a subcompact hatchback. The company will also showcase the 2013 Leaf and the gold GT-R that was co-developed with Usain Bolt.

Nissan will also use the event to unveil their new global auto show exhibit which has tiered vehicle displays, an amphitheater-style stage and an interactive "Innovation Wall" which is powered by Xbox Kinect technology.


Source: Nissan

Nissan Previews All-New, Interactive Exhibit for North American International Auto Show

  • Multi-level, amphitheater-style stage for vehicle displays features innovation that excites; and
  • Technology and brand story communicated in a high-end, intuitive manner

FRANKLIN, Tenn. - New sights, sounds and scents will greet visitors at Nissan's all-new display during the upcoming 2013 North American International Auto Show (NAIAS) in Detroit. At the show, Nissan will debut its new global auto show stand design featuring multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements. The interactive space includes intuitive technology and sensory marketing to provide show goers an immersion that delivers on Nissan's brand positioning of "Innovation that Excites."

The new exhibit features a 150 ft. long/45 sq. ft. wide halo that appears to float over the dual-turntable stage. The "hovering" set piece is supported on one side by a cantilever built directly into the back wall portion of the display, which includes an integrated, high-definition LED display. Lighting effects on the halo emphasize the energy and excitement of the show space and products below. An interactive "Innovation Wall," powered by Xbox Kinect™ technology, communicates Nissan's brand story to visitors.

The new Nissan exhibit is designed to interact not only with the senses of sight and sound, but also touch and smell. As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.

The Innovation Wall features six interactive screens incorporated into a graphic band that runs the entire length of the display's back wall. These interactive screens give consumers a more accessible, hands-on view of the brand than traditional, physical auto show displays.

The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013. Key to this new style of exhibit is its collection of iconic elements, such as the "halo," that will carry onto each motor show, customizable to each venue's space and particular demands.

While the exhibit and technical innovations are draws, the stars of the new multi-tiered display at Detroit will be the various Nissan models on display, including two headliners - a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. These debuting models will join the display of Nissan's top sellers, such as the all-new 2013 Altima and Sentra sedans, the redesigned Pathfinder crossover, the updated 2013 Nissan LEAF, and a one-off special edition gold Nissan GT-R, which honors Nissan's ongoing relationship with Olympic champion Usain Bolt, the world's fastest man.

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MantasZiemelis MantasZiemelis
Fragrance ? Smell of cheap interior plastics ?
Jan 9th, 2013 11:01am
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