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BMW topped Mercedes-Benz last year in U.S. by 7,326 cars

 BMW topped Mercedes-Benz last year in U.S. by 7,326 cars
BMW, Mercedes-Benz logos

BMW sold 281,460 cars

The race for the U.S. luxury car sales crown is finally over with BMW winning the battle.

2012 was a very intense year in the United States luxury car segment with Mercedes-Benz and BMW going head-to-head to take the win. Thanks to an impressive 39 percent boost in sales last month, BMW was able to top M-B for the second consecutive year.

In December BMW delivered 37,399 cars, helped by a massive 72 percent increase in 5-Series sales. Mercedes-Benz sales jumped by 9.5 percent and most of the gain came from the E-Class sedan as sales went up by 32 percent to 6,984 units.

BMW finished last year with 281,460 cars sold, managing to deliver an additional 7,326 units more than Mercedes-Benz. The latter was leading through November by 1,849 cars but in the end it lost the race. Overall, BMW's sales rose in 2012 by 14 percent, while Mercedes-Benz deliveries jumped by 12 percent to 274,134 units.

Sales do not include Springer cargo vans, Smart and MINI models as these are not luxury cars.

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Comments (56)

ElioBorrero
GSS5 23 and company... I know you know a lot about cars and say that AUDIS AND VW's DON'T share anything, why don't you go ahead and read an article that just came out here in this webpage about the new AUDI A3 :-) please read it a shut up,click where it says the platform type and read as well... they don't share anything right? COCO LOCO... you called my analogy "retarded" cause I said they share a bunch of stuff, how should I call yours? they share the same platform and the same engine 2.0 TSI ... so your analogy is not retarded but from someone that DOES NOT KNOW WHAT THE F is talking about, click on plattform type and you will read how this will enable VW sell more rebadged AUDIS :-) BMW? Noupp they are BMW's from the tires up.. ;-) chaiooo
Jan 10, 2013 1:01 pm
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ElioBorrero
GSS5 23 be a man and order a 335is European Delivery, go to the exclusive factory where they build the car, learn about what a BMW is all about, visit the BMW museum (by the way visited by alomost a million people every year and is the envy of many yes I'm refering to VW or AUDI) and drive as far/fast as you can , then come back and talk to me :-)
Jan 9, 2013 3:39 pm
0 2
Garais877
you are living in past as long as 10 years ago, your knowledge about cars and latest tech and benchmarks ar below "zero" real bmw fanboy who don't like that Audi is closing fast :) i'm sure bmw themselfs not realy OK with this NEWS :)
Jan 9, 2013 8:19 pm
1 0
GSS5_23
no thanks. btw, you may have missed my previous comment so i'll post it here again: you are truly laughable. if you want to make a relevant argument, have a look at the mt, r&t, c&d, etc comparisons published within the past 2-3 years. times are changing, get with the program. the results are in and d4 a8 beats 750, d3 a8 beats 750, c7 a6 beats 535, c6 a6 beats 535, s4 beats 335, s6 beats e63 beats m5, a7 beats 6gc, s8 beats alpina b7, q7 beats x5...all according to the latest publication comparisons. and did you hear about how the rs5 beat the m5 and m6 in the latest c&d lightning lap? or about all the coty awards the r8 has won? LOL couldn't make that stuff up even if i wanted to. times are changing, get with the program, fool.
Jan 10, 2013 12:35 am
1 0
ElioBorrero
lol I think "you missed my posts" but why don't you read "VW outlines the MQB platform & new engine families" or the new article here in this page about the new AUDI A3 which is nothing that a freaking glof... click where you see the platform letters and READ... and you have the gutts to say AUDI does NOT share anything with VW right? freaking coco loco is a VW !! :-) period
Jan 10, 2013 11:39 am
0 0
ElioBorrero
SO if a BMW is a much better drivig car there is NO QUESTION ABOUT IT(most of them with perfect 50/50 weight dist),if they are better looking,if they have lower cost of ownership when NEW and CPO with transferable waranties,if the have better resale value( by kbb),if they brake a lot less (consumers report latest study results as per brand BMW all cars combined), they sale more, if they are BUILT as a UNIQUE not rebadge car and the list goes ON what makes an AUDI/VW better car? only in your ill brain COCO LOCO... period BMW has been the bench mark for decades while AUDI has been OWNED from VW for DECADES BIG diference..
Jan 10, 2013 11:51 am
0 0
ElioBorrero
GSS5 23....That 4 cilinder turbo Engine TSI 2.0 litre used by VW group is on a JEtta Gli,Tiguan,Bettle turbo,GTi and in a bunch of Audis as well such as the A6 wich is nothing but a freaking front wheel drive CC .. and you have tthe gutts to say "they don't share anything with VW?" he he .... COCO LOCO.. lol
Jan 9, 2013 3:17 pm
0 2
ElioBorrero
GSS5 23 ...Why you don't look at "VW Group B plattform" and read the first lines Mr SMART that is just a small example .. and or Google VW/AUDI engines to see how AUDI suck VW tits and viceversa, BMW DOES NOT HAVE THAT ISSUE.. AUDI = VW anybody that knows about cars knows that, IF you want to buy a an AUDI is fine Don't buy an A6 just get a CC and done with it... BMW is a company by itself AUDI is a LEACH of VW... and if a AUDI R8 won something you must thank LAMBO for that cause an R8 (V10)is NOT an AUDI is a GALLARDO fool.... AUDI creates NOTHING and BMW makes the best 3-4-6-8 cilinder Engines money can buy, many car's co in the world Dream about such an Engeniering, as a matter of fact the suppy engines to other car manufacturers worldwide..
Jan 9, 2013 3:09 pm
0 2
Garais877
yee i just checked that B platform dude, and find out that latest platform that was shared by Audi and VW was the one used on A4 B5 1994 to 2001 after that all platforms used on Audi B6 B7 and (latest MLB and MLP) are only Audi platforms so whats exactly is your problem??? and passat actualy shared platforms with A4 not A6 get your facts right before writing it down... and thoes engines you talking about is just engine bloks that is same all injectors, electrics, ECU, e.c each brand has different so i think you need simplay come down and get used to that, that Audi are actualy better cars specialy Quattros :)
Jan 9, 2013 8:38 pm
1 0
GTurbo
A highly absorbing subject this! I'm the 38th blogger on this subject and that tells its own story. No matter how many cars BMW sell Stateside, Merc still rules the global roost with inimitable class and prestige factor since 1886. Not even the Maybach could compete with the S-class! Meanwhile, it's Audi that America should prepare for; BMW's sales supremacy is only temporary!! I like BMWs (I've driven a 330d before and it's quite epic), but the overall feeling of specialness is effortlessly a Mercedes forte whilst Audi has always managed to blend the best elements of both brands together with consummate ease. The uniqueness of the Ingolstadt rival is that it manages to pioneer future tech and convey that theme with inspired and gorgeous design language, taking interior architechture to the next stratosphere. Vorsprung durch technik as they say at Ingolstadt.
Jan 8, 2013 5:36 am
2 0
Garais877
finaly some good comment
Jan 8, 2013 6:59 pm
0 0
ElioBorrero
I always said, if you want LUXURY get a Benz if you want SPORT (a car that is very enjoyable to drive) get a BMW. unless you want REAL LUXURY then RR is the KING (RR is owned by BMW as well a MINI)
Jan 9, 2013 3:43 pm
0 1
GTurbo
However, you will appreciate that even Mercedes Benz is now reinventing SPORT with their AMG outfit, giving BMW's M division a run for their money! Yes, Rolls Royce is still the definitive LUXURY brand; BMW needed MB's Holy Grail stardust hence the acquisition of the upper crust British marque. I am actually impressed with BMW's ownership and management of RR; just check out the sales figures and build quality as well as future direction of the brand into the E-route.
Jan 11, 2013 8:25 am
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Han Solo
Yahoo.... Finally, the Best Man Wins (BMW)... "Desire is irrelevant, I am the Ultimate Driving Machine..."
Jan 8, 2013 12:56 am
0 0
Garais877
@GSS5_23 made ElioBorrero shut up so niceley :D that he got to change the theme :D by the way try watch this on youtube - Audi S8 vs BMW Alpina B7! - Head 2 Head Episode 19 or - BMW 335i vs Audi S4! - Head 2 Head Episode 10
Jan 7, 2013 7:47 am
1 1
ElioBorrero
Should I name how many years BMW has been the bench mark in the Automobile Industry in own engeniering ect? there will no space here to wirte on, shoould I go back to MT,R&T,C&D and tell you how many times BMW beat a VW (Audi)? fool..
Jan 7, 2013 1:40 pm
0 2
GSS5_23
you are truly laughable. if you want to make a relevant argument, have a look at the mt, r&t, c&d, etc comparisons published within the past 2-3 years. times are changing, get with the program. the results are in and d4 a8 beats 750, d3 a8 beats 750, c7 a6 beats 535, c6 a6 beats 535, s4 beats 335, s6 beats e63 beats m5, a7 beats 6gc, s8 beats alpina b7, q7 beats x5...all according to the latest publication comparisons. and did you hear about how the rs5 beat the m5 and m6 in the latest c&d lightning lap? or about all the coty awards the r8 has won? LOL couldn't make that stuff up even if i wanted to. times are changing, get with the program, fool.
Jan 7, 2013 3:07 pm
0 0
my550benz
I'm not sure which direction Mercedes is headed...I have been a long time owner of Merc's, but i'm not a fan of this high profit, high volume approach....i think quality will suffer...as it has already....
Jan 6, 2013 3:48 pm
0 0
ART
MB has lost it way.. their cars look cheap and out of sorts. the SL? What were they thinking.. and that stupid hockey stick DTRL/LED where fog lights usually are.. looked like an after thought on the E-Class..
Jan 5, 2013 11:58 am
0 0
ElioBorrero
When you see the roundel and the BMW letters on it you're looking at a well balance (50%/50% or very close to itt weight ditribution car) from the 1 serioes to the 7 series is the "only" car company that constantly focus all efforts in bringuin you a wonderfull driving experience, if you're looking for confi and Luxury go MB, if you're looking for fun to drive BMW, if you are looking for ultimate Luxury go RR, BMW is "perhaps" the best "all arround" car company in the world due to their enginering and plesure to drive, if you add to that a very low cost of ownership like Service Plan and transferable CPO warant then you have a winner..
Jan 5, 2013 10:18 am
1 1
ElioBorrero
Audi should sell more cars but it will take them some years, as I said before they share more than 44% of their parts with VW and other brands under VW group and represent 50% of VW gains. IS it a beter car than a BMW not even close, MB is a better all arround car as well, AUDI (VW) is what LExus is Toyota, Infinity to Nissan and Acura to Honda and Caddy to GMC, BMW is a soley car manufacturer positioned very well with RR as a top Luxury car and Mini for a fun toy to drive, all arround BMW makes way better balanced/driving cars, least cost of ownership for the full life of the car, new they have 4-50K full B-B waranty and free maintenance (Audi and MB does not offer that) and when CPO their waranty is transferable while the others don't. Besides Audi is below the cut of less problems per 100 cars sold than MB and BMW..
Jan 5, 2013 9:59 am
1 1
GSS5_23
your logic is retarded. the only audi today that shares a platform with a vw is the near decade-old a3.
Jan 5, 2013 11:44 am
3 3
ElioBorrero
The retarded here is YOU, simply 'cause you have no brains, an Audi A4 is a freaking Jetta, Audi A3 is a Golf/GTI, A6 shares stuff with the new Pasatt, the Q3 is a freaking VW Tiguan, the R8 with the V10 is a Lambo GAllardo,and the Audi TT is nothing but a VW R32 and you have the gut's to call my logic "retarded" it was not a logic, what I said was an statement because I work with BMW for 7 years and VW for almost 4 so I KNOW what I'm talking about. AUDIS ARE VW'S PERIOD....
Jan 5, 2013 3:19 pm
3 2
GSS5_23
you are such a fool..how did you ever learn to write and use a computer, let alone work on cars. let's stick to facts here. the jetta uses a pq35 platform and the a4 uses the b8 mlb platform..completely unrelated. the passat uses a pq46-based platform and the a6 uses a c6 mlb platform..what exactly do the vws and audis share besides minor components that affect build quality of audis so poorly? please tell me which vw uses the new twin turbo v8s in the s6/7/8. or the high revving 4.2 in the rs5. and i fail to see how the r8 being related to the gallardo is a bad thing. and do tell me which vw the a8 is based on..or how the s6 beat the e 63 and m5 in the car and driver comparison a couple months ago..yep. not sure why i'm wasting my time trying to reason with ignorance.
Jan 6, 2013 3:11 pm
1 1
velsatis
complete engines, electronics, mecanics and so on, you call minor components?????? lololol
Jan 6, 2013 3:27 pm
0 0
ElioBorrero
Hey LEXUS GS :-) (just to put a name on you) as I stated before AUDI is to VW what LEXUS is to TOYOTA, they don't have to use the "exact" platform that I bet my lef nut you google lol to be the same stuff,even the freaking keys are the same, show me where I wrote that (audi's quality is so poorly) ,what are you smoking? and Audi A3 is based out of a GTI, TT is an R32, R8 (V10 engine) is a LAMBO GALLARDO, a Q3 is based out a Tiguan, a freaking VW Phaeton is based out a a BEntley and the list goes on, most of the low en tier Audis like the garbage A4 share their Engines with GTI,VW CC,TIGUAN and JETTAS GLI... BMW is a COMPLETE DIFERENT CAR COMPANY.. Good bye.
Jan 7, 2013 1:31 pm
0 0
Garais877
Audi Rated Top Luxury Automotive Brand in 2013 Luxury Customer Experience Index
Jan 5, 2013 7:13 am
1 1
ElioBorrero
Audi should sell more cars but it will take them some years, as I said before they share more than 44% of their parts with VW and other brands under VW group and represent 50% of VW gains. IS it a beter car than a BMW not even close, MB is a better all arround car as well, AUDI (VW) is what LExus is Toyota, Infinity to Nissan and Acura to Honda and Caddy to GMC, BMW is a soley car manufacturer positioned very well with RR as a top Luxury car and Mini for a fun toy to drive, all arround BMW makes way better balanced/driving cars, least cost of ownership for the full life of the car, new they have 4-50K full B-B waranty and free maintenance (Audi and MB does not offer that) and when CPO their waranty is transferable while the others don't. Besides Audi is below the cut of less problems per 100 cars sold than MB and BMW..
Jan 5, 2013 9:56 am
1 1
oskarl_benz
How long did GM lead the Automotive Industry as the World's Largest Automaker? that doesn't mean that they had the best products available. BMW is a good manufacturer, Mercedes Benz IMO and personal taste has better looking cars, much more classy, elegant and fully equipped with the latest in technology developed by themselves and on the last years they had developed AMG as an amazing Performance Preparer for their vehicles.
Jan 4, 2013 3:32 pm
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MutantSushi
...OK?
Jan 5, 2013 5:57 am
0 0
SouthAfrica
I am a loyal BMW fanboy. I am happy. (Nice guys come last unfortunately.)
Jan 4, 2013 3:00 pm
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hunker7
Audi will take over in couple of years
Jan 4, 2013 2:32 pm
3 2
DBaskov
bold claims are meant to be backed up
Jan 4, 2013 3:28 pm
2 2
hunker7
Have a look at this, 'The most recent December also stands as the 24th consecutive month of record sales for Audi in the U.S.' http://fourtitude.com/news/Audi_News_1/audi-sets-u-s-sales-record-of-139310-vehicles-in-2012-december-ranks-as-best-month-ever/
Jan 4, 2013 4:11 pm
-1 4
DBaskov
While the figures that source are impressive(for Audi), you can't rely on that alone to prove that Audi will outsell MB and BMW. Plus look at the total models they sold last year: 139k while MB and BMW sold over 273k each(almost twice as much Audies), you honestly believe that Audi will come even close in two years?!
Jan 4, 2013 4:30 pm
2 1
hunker7
BMW's sales rose by 14% and MB sales by 12% while Audi's rose by 18.5%.If their sales will rise by 18.5% every next year, then they will be just behind BMW in 4 years( I know I said 2, but number will change)But this is just a theory, Audi just invested $17B in new tech, engines etc. So I am pretty sure they will reach their goal by 2015,which is to become world's biggest premuim car manufacturer.
Jan 4, 2013 4:47 pm
2 2
MutantSushi
that's incoherent... audi's sales growth is only 4% above BMW's rate, the only way audi could overtake BMW or Mercedes anytime in the next 50 years or so is if BMW and Mercedes' growth just went to zero, which there's no evidence for that happening. Given that BMW and Mercedes have almost 2x the sales numbers of Audi, a 4% difference in sales growth means that BMW and Mercedes are still adding signifigantly more sales than Audi is. Small numbers can often produce large % changes, but there's no sign that Audi's growth will mean their sales will overtake BMW and Mercedes any time REMOTELY soon. Points for enthusiasm, though.
Jan 5, 2013 5:56 am
0 0
Garais877
Mercedes and bmw sales does not change much in last few years where Audis sales numbers have grown 64% since 2009 in US :) So do the math pal, max 5 more years and Audi will lead the pack. End of story. Plus we now how bmw not long ago lied about they sales figure not long ago...
Jan 5, 2013 6:57 am
0 0
DBaskov
Yeah maybe if the figures will stay constant(and/or Audie will gain a bigger edge) then Audi might catch up eventually(will take probably no less than a decade). But I don't see how that would be even possible to happen in just few years. Audie's investment(regardless of size) and their initial improvement in sales, is not going to change the market that fast(not US market). I may not be a business major but I'm pretty sure that you can't just predict that the market will tip in Audie's favor in just few years, with those figures. It's not realistic; mathematically nor logically.
Jan 5, 2013 1:22 pm
0 0
Garais877
Audi Rated Top Luxury Automotive Brand in 2013 Luxury Customer Experience Index :)
Jan 5, 2013 6:48 am
0 0
jkrutch
Not unless they improve their lease programs...I walked away from an S8 because the payment was close to me wife's Bentley V8 GTC lease. I ended up leasing a 650 GC for around $700 less than the S8 which was only a few thousand more on the sticker price.
Jan 6, 2013 9:10 pm
0 0
velsatis
lol, every year BMW does the same, they make massive incentives in december, come on lads, they where behind and in 1 month they sell 75% more 5 series??? right
Jan 4, 2013 12:19 pm
6 2
autoficianado
Here here! Nice to see a comment by someone that actually understood what happened. they forget also BMW was caught over the summer inflating their sales through fake sales by BMW salesmen illegitimately counting themselves as BMW owners...
Jan 4, 2013 1:58 pm
0 0
ClintonM3
Also not ture, MB reported as many "specialty" or "sales" demos as BMW in 2012. MB has reported a lot more fleet sales and BMW. Sales inflation happens for every brand, from Ferrari's to Kia's. Just because WSJ had and article on it, doesnt mean this is new.
Jan 9, 2013 11:42 am
0 1
velsatis
so you dont find it "weird" that oversell of bmw's in 1 month every year??? lol your nick says it all. that your a fan is ok but that doesnt have to make you blind
Jan 9, 2013 8:10 pm
0 0
velsatis
which makes me wonder, if you want to buy a bmw, why dont you just wait for december???? everyone that buys them "off-season" must be feeling quite dumb
Jan 4, 2013 2:29 pm
2 0
ClintonM3
No I don't find it weird. Sales spike in Dec, for every manufacturer. Sure I am a fan, but I am also a auto marketing exec. I track marketing programs, and sales performance for a living. Everything came together for BMW in dec and there was no foul play. High lease maturities, healthy supply, quick turn time. Textbook.
Jan 10, 2013 7:44 pm
0 0
ClintonM3
everything came together right, for BMW in Dec. High lease maturities,healthy supply, correct price point in advertising, quick turn time. Textbook.
Jan 10, 2013 7:46 pm
0 0
velsatis
yes for everyone, specially bmw.....sarcasm
Jan 10, 2013 8:30 pm
0 0
ClintonM3
Actually, MB is a bigger offender when it comes to incentives. The MB Winter Event this past year, the C class had $2000 cash and $1000 for loyalty. 3 Series had $1000 and $750. E class had $4000 and 2000. 5 series was $2000, $750. And if you look across the model line, same story. MB's incentives are higher than BMW's. And the ratio had been consistant for Q3 and Q4.
Jan 9, 2013 11:38 am
0 0
howe2002
I would imagine that 1Series & X1 would make up a few of those sales. Merc has no vehicles in that lower price segment in N.America. B-Class has just come to Canada again, for 2013 and new CLA should be coming end of this year, hopefully..
Jan 4, 2013 11:57 am
3 0
e92miami
Sure they do, the C class starts at 35k.
Jan 4, 2013 1:30 pm
0 6
howe2002
C-Class does not compete with 1 series or X1
Jan 4, 2013 2:56 pm
2 0
e92miami
It should
Jan 4, 2013 3:43 pm
0 5
Siawa
Not surprised. BMW has better SUV options and 5-Series is far superior than new E-Class.
Jan 4, 2013 11:28 am
6 11
MattAAron
well that's a little bias. As you can clearly see, it was pretty much a tie with BMW barely leading. BMW isn't 'far superior' nor is the 5-series. If they were, BMW would have been Mercedes-Benz by a lot more then a only 7,000. I'm not saying Mercedes-Benz is better, simply stating a lead by a little doesn't mean a better brand.
Jan 4, 2013 12:09 pm
6 0
http://content.worldcarfans.co/templates/0/18