New ŠKODA logo for the Fabia and the Roomster
?› Brand logo represents precision and freshness
› New typeface for model name and additional designations
› Fabia and Roomster to bear ŠKODA lettering on rear for the first time
Mladá Boleslav, 3 January 2013 – The ŠKODA Fabia and Roomster models will carry the current ŠKODA vehicle logo and also, for the first time, the ŠKODA lettering. The brand name, the respective model name on the vehicle rear and additional designations such as TSI or TDI will henceforth be appear in a new typeface.
?In keeping with its corporate design as revised in 2011, Czech carmaker ŠKODA is successively changing existing model lines over to its new logo. The first model to feature the revised logo has been the new ŠKODA Citigo. The ŠKODA Rapid compact saloon, introduced in autumn of 2012, also bears the new logo. The Fabia and Roomster will now become the third and fourth ŠKODA models to receive the new logo, the ŠKODA lettering at the rear and the model designation in a the new typeface.
The logo appears in several locations both on the outside and inside the cars: on the bonnet, for instance, at the rear, on the wheels’ central covers and or on the wheel trims, respectively, on the steering wheel, the engine covering and on the vehicle key.
Another optical innovation in the ŠKODA Fabia and ŠKODA Roomster is the new typeface for the model designation on the boot cover. Engine and additional designations such as TSI, TDI, “GreenLine” or “vRS” will also take the new typeface. In addition, the Fabia and the Roomster will henceforth spot the ŠKODA lettering at the rear, a first for these models.
Compared to the existing logo, the new winged arrow in chrome and black appears significantly fresher and more modern as designers have focused on the essential. The winged arrow is precisely contoured and stands out in chrome on a black-matte background framed by a fine chrome line. The current laurel wreath and integrated ŠKODA lettering will no longer be included in the new logo.
ŠKODA’s comprehensive revision of its corporate design underscores the brand’s entry into a new growth phase two years ago. By the year 2018, ŠKODA aims to raise its worldwide sales to at least 1.5 million per year. The brand’s new look has a modern, precise and fresh appearance and clearly brings out the brand’s new strength. The new corporate design was first presented in public at the 2011 Geneva Auto Salon.