Next-gen Jaguar XK to be more premium

 Next-gen Jaguar XK to be more premium
2012 Jaguar XK facelift 21.04.2011

Could grow in size

Jaguar's design director Ian Callum says next-gen XK "could grow into the luxury market."

Now that Jaguar has launched the F-Type, the British brand will probably decide to make the next generation of the XK a bit more of a luxury GT while the F-Type will remain as a more dedicated sports car. Ian Callum recognized the chance to "allow the car to become a bit more special than a GT" and admitted the possibility of a growth in size.

While the next XK will probably adopt a new strategy, the elegant XJ will most likely remain the same four-door luxury model even though these cars have started to lose their popularity. The reason for this is because luxury SUVs are now a big hit and are cannibalizing sales of luxury sedans.

Although Callum did not say anything about a big Jaguar SUV/crossover in the lineup, he did affirm the company "had to take notice" of the SUV/crossover sales boom.

Source: Jaguar via autocar.co.uk

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Comments (9)

 Kakumbaz Kakumbaz
I can only imagine (what the next XK will look like), Ian is one talented designer..
December 29, 2012 1:23 am
 AlinCare AlinCare
suv= idiocracy
December 28, 2012 4:37 pm
 rambo_005 rambo_005
I look forward to seeing the next XK, hopefully it finds more buyers in its next generation.
December 28, 2012 1:24 pm
 DrPlacebo DrPlacebo
Thank you Captain Obvious? Seeing how close the pricing of the type and xk are as is, this was an eventuality at worst. I hope they make it more gran Turismo than cl-class. As far as the suv thing goes, they need to learn from the American auto companies and not give Jaguar - Land Rover any internal competition. Cool your jets and let your sister company sell its autobiography models.
December 28, 2012 12:51 pm
The XK is a nice car, I like its light weight compare to other heavy coupes but there must be something about this car not attracting enough buyers. Anyway I know that people prefer 6 series and MB CL as luxury coupes but whats wrong with the XK?
December 28, 2012 12:50 pm