Brilliance BS6 is a Mercedes-Benz C-Class copy/paste

Brilliance BS6
Brilliance BS6

Imitation is the sincerest form of flattery ?

Chinese automaker Brilliance is preparing a new generation of its BS6 which looks exactly like the 2012 Mercedes-Benz C-Class facelift.

Set to be launched late next year in China, the BS6 (aka Zhunchi) is an unfortunate copy of the facelifted C-Class. When this will be out, Mercedes-Benz probably won't be too happy to see their design being reproduced and will most likely decide to litigate. There's no need for side-by-side photos of the two cars since right away we can tell the headlights, front grille and bumper design look virtually the same as on the German sedan.

Chinese automakers have a long tradition of copying designs of European brands that have led to many law suits. Although Chinese cars have been improved over the last few years, designers still copy from well-established manufacturers instead of coming up with something at least slightly original.

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Comments (16)

Pepito060666 Pepito060666
This is really disgusting .
Aug 2nd, 2013 4:10pm
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Joao Oliveira Joao Oliveira
Doesn't matter, let the chinese have the ripoffs, this kind of car will never get in europe, if it does, nobody would want a fake mercedes LOL. We have taste
Dec 22nd, 2012 5:04am
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xLumino xLumino
bad news... I'm not so sure about the taste of everyone. The sad whould be: we have to take a look at it, when it's rollin'
Jan 6th, 2013 2:27am
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pzxpjy pzxpjy
Chinese auto makers not only copy the styling, but also steal the engines, the platforms, the managing processes and everything from their foreign partners. Early this year VW planed to sue their partner FAW-VW for copying the EA211 engine for FAW's own brand. Unfortunately, VW dropped the suit, simply because the Chinese court would undoubtedly support the FAW...
Dec 22nd, 2012 4:37am
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xLumino xLumino
good idea for a camoflage, but i think, brilliance is cooperating with BMW and whouldnt produce such nonsence
Dec 21st, 2012 10:13am
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pzxpjy pzxpjy
Yes totally agree with you. Brilliance usually mimics BMW's design.
Dec 21st, 2012 7:22pm
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adrian.padeanu adrian.padeanu
BMW and Brilliance signed a joint venture back in 2003. http://www.worldcarfans.com/104030311400/bmw-group-and-brilliance-sign-joint-venture
Dec 21st, 2012 10:53pm
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pzxpjy pzxpjy
@adrian.padeanu Thanks for your tips. But I am a Chinese so I definitely know the whole story. Brilliance manufactures BMW E46, E90, E60, F10 and X1 here in China. However, they also run a brand called Brilliance, who often copies BMW styling elements, take this Brilliance V5 for example. http://img3.bitautoimg.com/bitauto//2011/11/152916320.jpg
Dec 22nd, 2012 4:09am
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pzxpjy pzxpjy
Let me tell you something about Chinese auto industry. When a foreign car manufacturer establish a joint venture with a Chinese company, the Chinese usually copies the technology, styling and everything from their partner. Take a look at this Beijing E150 from Beijing Auto Group, who formed a joint venture with Mercedes, called Beijing Benz. http://images.enet.com.cn/2012/0307/55/0870001.jpg
Dec 22nd, 2012 4:17am
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pzxpjy pzxpjy
The Chinese auto makers not only copy the styling, but also copy the engines, the platforms, the managing process and everything... For instance, early this year, VW planed to sue their partner FAW-VW for copying the EA211 engine for a Chinese brand.
Dec 22nd, 2012 4:31am
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Renyeo Renyeo
Any details on the platform? Because to engineer the platform is many times more costly than styling the car.
Dec 21st, 2012 7:38am
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TimeShade TimeShade
Is there any reason Brilliance cannot develop their own design?
Dec 21st, 2012 1:12am
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Oh god...
Dec 21st, 2012 12:27am
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cargogh cargogh
I look forward to watching the crash testing videos.
Dec 20th, 2012 6:36pm
2 1
alamak alamak
Wakakaka...... another copy and paste!! What a brilliant idea Brilliance!!
Dec 20th, 2012 6:34pm
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pzxpjy pzxpjy
Chinese media reported that the Brilliance only uses C-class components as prototype camouflage. But I am really confused that why the grille is a little bit different from that of the C-class.
Dec 20th, 2012 6:05pm
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