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Aston Martin-AMG deal could include more than just engines - report

 Aston Martin-AMG deal could include more than just engines - report
2013 Aston Martin DB9

Benz could offer a brighter future

We've already heard that Investindustrial's investment in Aston Martin could result in some sort of partnership with AMG, but new details are emerging about what might be on the table.

An Autocar source says Investindustrial has maintained their relationship with Mercedes ever since AMG and Ducati teamed up. The source went on to explain "We know these guys. They were behind Ducati and we had a very closely knit marketing deal with them. They rang and asked if they won the bid for Aston would we be interested in being a technology partner.”

The source declined to reveal the exact specifics of the discussion but hinted it has a "significant scope" that goes beyond just drivelines. This could imply Investindustrial wants to give Aston Martin access to AMG engines, Mercedes electronics and possibly even platforms.

Source: Autocar

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Comments (22)

ariel.cao@cabrillotech.com
if you look at the cooperation between AMG and PAGANI...It looks very promising for Aston Martin. I have a E63 (2012) with ceramic brakes in my garage... wish they could make their car lighter and with a more aggressive look but it seems that 2014 E63 will have a nice facelift and finally AWD....Long live the Hammer !!
Jan 2, 2013 11:22 pm
0 0
adz911
Can anyone here actually picture a Vanquish with a V8? No. As stunning as Merc AMG engines are I can't see Aston using the current range of engines from AMG. I suspect AMG will build bespoke V12s for Aston Martin's top models.
Dec 18, 2012 11:31 am
0 0
GRAVE
Yeah this will be great. AMG engines are far superior than M power. Imagine the new V8 Vantage with the new 5.5 tt from the upcoming C63! And the faclifted Vanquish with the 6.0 tt 630 hp! And the new DB9 with the 5.5tt from the SL63! Wow AM would be more competitive
Dec 18, 2012 9:21 am
2 0
MadAboutCars
The Kuwaiti firm cut its losses by selling some stake to a 'spin doctor' InvestIndustrial whose most prominent track record was selling Ducati to Audi and wasting AMGs time with joint promos, now how without prejudging anything, is that going to weigh on the whole deal? Anything is possible, Aston can cut its range and move entirely upmarket as long as its profitable, I do however have huge reservations and not getting excited so soon.
Dec 17, 2012 11:38 pm
0 0
EvanBarsy
It sounds to me like nothing is going to change for MB if this deal goes through. It just looks to me that AM will be borrowing engines from AMG, and technology from MB.
Dec 17, 2012 8:10 pm
1 1
Roken
For me personally, this has been the most exciting car news all year. I -CANNOT WAIT- to get behind a gorgeously designed Aston with a barking, roaring AMG engine to call upon... Make it happen big wigs!
Dec 17, 2012 7:27 pm
2 2
efgh
then this wouldn't be a proper aston martin. we have to respect and embrace the identity of every brand. aston martin have been producing some very fine naturally aspirated engines and the same applies to AMG. watch enthousiasts appreciate in-house movements. we should, as well.
Dec 17, 2012 9:20 pm
1 3
Roken
Sorry but my statement was one of excitement, not exact facts. If Aston can work magic with a ford engine they can certainly add their own flavour to an AMG one. What they have now is aging fast, the whole industry accepts this, quality engines and tech would be fantastic for their future.
Dec 18, 2012 9:23 am
1 0
lay0027
Although I am a huge BMW fan, I must admit that choosing AMG would be beneficial. Mercedes has always been a leader of innovative technology within their cars and with supercars/hypercars becoming more technologically advanced, Aston Martin are being left behind... Hopefully AMG could bring in reliability and innovative technology to the Astons!
Dec 17, 2012 7:19 pm
3 0
autoficianado
Realistically Aston Martin needs a partner in order to develop new vehicles and engines as the cost are too high for them alone. Aston Martin is also wary of partners and being taken over by a larger auto company...for serious change to come it will be much like what happened at Porsche. Dr. Bez though instrumental to Aston Martin might need to be shown the door. The deal is a good one if you consider the economies of scale and increased production that will result from collaborating with Mercedes upper end products. Sharing the SL/SL black series or the SLS platform and the AMG engines. It is about time that Aston Martin had a proper engine and not one developed by Ford.
Dec 17, 2012 6:19 pm
1 1
Pepito060666
This alliance sound interesting , so be alert BMW , you neves know what is gonna happens.
Dec 17, 2012 5:19 pm
3 3
benz_man
Mercedes DEFINITELY needs to team up with another company if they plan on staying competitive against Toyota/Lexus VW/Audi/Bentley (Pullman). But Aston doesnt seem to be the type of company to provide better economies of scale (they sell LESS cars than Merc!). Seems Aston benefits the most here...
Dec 17, 2012 5:03 pm
2 5
SorryMyBadEnglish
,
Dec 17, 2012 5:33 pm
1 2
SorryMyBadEnglish
.
Dec 17, 2012 6:03 pm
1 2
MattAAron
if they plan on staying competitive? I'm pretty sure everything Mercedes-Benz is currently doing is just fine since just a month ago they were outselling their competitors
Dec 17, 2012 7:02 pm
2 2
benz_man
So, I guess Im the only one here who heard Zetsche talking about this problem earlier this year...
Dec 18, 2012 5:30 pm
0 0
SorryMyBadEnglish
BMW would be better partner to Aston Martin. AMG doesn't feel right. BMW would be high tech enough, and a bit more British/sophisticated, than quite raw and mental AMG. Aston Martin cars should have their own Aston Martin V8/V12 engines, devolope and tuned by BMW M department with Aston Martin.
Dec 17, 2012 3:31 pm
3 11
SnakesInMyPants
It doesn't feel right to you because you are a BMW fan and hate Mercedes. At least that's what your comment history shows.
Dec 17, 2012 3:37 pm
9 2
SorryMyBadEnglish
I like AMG and old mercs a lot. But new mercs just looks soulless, cheesy and outdated. This is actually one of my favorite cars. http://img2.netcarshow.com/Mercedes-Benz-S63_AMG_2011_800x600_wallpaper_01.jpg
Dec 17, 2012 4:00 pm
4 9
MattAAron
@SorryMyBadEnglish You say Mercs just look soulless, cheesy, and outdated... those exact comments can be made about BMW's. I think BMW vs Mercedes-Benz is like Apples to Oranges... both really nice, but ultimately matter of person opinion. I'd take a Mercedes-Benz over a BMW anyday, but I'd also take a BMW alone anyday
Dec 17, 2012 5:28 pm
4 1
Joao Oliveira
True... I used to be a BMW guy... Now with BMW realeasing cars like X1, X3, X5, X6, M5 with fake engine sound, 3 and 5 series GT, fat ass M6... Now I would prefer a CLK black or a SL63 anyday... BMW's are becoming numb... mercedes were numb, and are becoming alive
Dec 17, 2012 9:11 pm
2 2
GHERNAS
Great deal for both
Dec 17, 2012 3:12 pm
3 5
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