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Acura ILX bombs with consumers, exec promises quick changes

 Acura ILX bombs with consumers, exec promises quick changes
2013 Acura ILX 2.0 sedan 08.02.2012

Company blames slow sales on a weak engine

The Acura ILX has only been on the market for a few months, but slow sales have pushed the company to announce changes are on the way.

Speaking with Automotive News, American Honda executive vice president John Mendel confirmed the model has not been meeting expectations as it rarely manages to outsell the car it was designed to replace - the TSX. While the ILX certainly has a price advantage over the TSX, Mendel said the main problem is the ILX's 2.0-liter four-cylinder engine that only develops 150 bhp (112 kW) and 190 Nm (140 lb-ft) of torque. As he explained, the engine is "underpowered and consumers don't see the value."

To fix the problem, Acura will reportedly drop the entry-level engine and replace it with a 2.4-liter four-cylinder engine that develops 201 bhp (150 kW) and 230 Nm (170 lb-ft) of torque. The engine is currently available in the ILX, but only with a manual transmission. This will soon change as an automatic option is now deemed critical.

Published Dec 12, 2012 2:10 pm By Michael Gauthier
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Comments (19)

 ART ART
yeah.. that's it .. the engine is to blame LOOK AT IT!! ITS FUGLY! the new accord looks nicer inside and out - and is about 5K cheaper...
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December 27, 2012 8:28 am
 otno otno
The engine... really? That car looks like it should have been a 2002 Civic. They should change the whole car.
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December 19, 2012 8:08 pm
 techie69 techie69
Honda better get new product planners.
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December 15, 2012 4:04 am
 howe2002 howe2002
Bigger wheels, lower suspension and change that ugly grill already!!
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December 13, 2012 3:22 pm
 duppy mowt duppy mowt
Everytime Acura has a car that begins to do well they axe it, Why? Integra, Legend, Vigor, CL, TSX, etc... I understand they're just changing the name of the model but to me that cripples the brand recognition. The TSX was the perfect entry level car for Acura, then this? Even worse, they want to replace the TL with an updated version of the TSX!?!? Gosh, I wish I were a CEO... :(
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December 13, 2012 11:02 am
 NYyanks NYyanks
And the projected failure since the beginning is confirmed
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December 13, 2012 10:10 am
 KheirFrancis KheirFrancis
honestly i never saw the point in this vehicle, if this is supposed to replace the TSX, its not happening. TSX blows this out of the water, they were better off introducing it as a hybrid vehicle or something.
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December 13, 2012 9:52 am
 nahidrahman nahidrahman
turbocharge it!
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December 13, 2012 5:07 am
 alihijazi alihijazi
ok they replaced the engine with a one with bigger displacement then customers will nagg on high fuel consumption :D
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December 13, 2012 3:29 am
 StefanOgbac StefanOgbac
This car needs more than the 185 hp under the hood of the Accord. It needs to have at least 210hp if they were to use an Earth Dreams 2.4 liter DI I4 as the base engine with a choice of either 6At/CVT or 6MT.
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December 12, 2012 9:57 pm
 Sacto8780 Sacto8780
If they can install the 2013 Honda Accord's 181 bhp 2.4-liter engine with CVT automatic, do it as soon as possible.
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December 12, 2012 8:42 pm
 coopergt coopergt
This looks like what they call in England an OAP car. (old Age Pensioner) Rover made a version of a Honda Civic for a few years that was popular with the OAP set. it is just plain dull and expensive for what it is.
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December 12, 2012 7:57 pm
 DBaskov DBaskov
Power should not be their biggest concern, it's the styling. TSX's styling was made for young crowd, who wanted a bit of flash and luxury. I don't know Acura was thinking when they designed this car, but it looks bland and boring, more bland and boring that their rest line up. I seriously think that Honda/Acura needs to get their acts right and start making a proper luxury car, instead of cheap and boring Hondas.
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December 12, 2012 5:51 pm
 ifudge ifudge
Maybe slow sales because it's rather unattractive. Better redesign it too.
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December 12, 2012 5:08 pm
 Grey Grey
this car should have been a hybrid to compete with the lexus ct
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December 12, 2012 4:04 pm
 Kakumbaz Kakumbaz
I feel like Honda is being too conservative when it comes to Acura..
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December 12, 2012 3:47 pm
 NolanDueck NolanDueck
I see Acura as having a problem similar to that of Lincoln. There is not enough reason to go with the supposed "Luxury" option of an Acura over the Honda variant, especially when there is such steep competition from Lexus, who actually make cars that now appear somewhat interesting. For automakers who are trying to create a luxury brand, I feel like you have to go all the way, or not do it at all. I think Lexus has really done well in that area, making vehicles that appear as well - or nearly as well designed, not to mention engaging to drive, as the German brands that continue to be the benchmark.
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December 12, 2012 2:39 pm
 EMBJATI85 EMBJATI85
bring back the integra
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December 12, 2012 2:22 pm
 yas609 yas609
I own a 04 TSX and think it's one of the best made cars ever. I was thinking about getting the new model and really wished I did. The other day I went in and saw the new ILX and let me tell you I would never buy that piece of crap. Why they changed from giving us the Accord/TSX to the Civic/ILX I don't know. Acura you lost a customer!
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December 12, 2012 2:21 pm