BMW pulling ahead of Audi & Mercedes in global luxury sales race

2013 BMW X1 SAV
2013 BMW X1 SAV

All three brands post increased sales

With just one month to go, BMW has pulled ahead of Audi and Mercedes in the race to become the world's largest luxury automaker.

Thanks to strong demand of the X1 and 3-Series, BMW managed to move 145,452 vehicles in November. This compares to Audi's 123,600 units and Mercedes' 120,346 units.

Through the first eleven months of the year, BMW has sold 1.38 million vehicles which is a 10.9 percent increase from a year ago. Similarly, Audi has moved 1.34 million models while Mercedes has sold 1.19 million vehicles - increases of 12.7 and 5.1 percent, respectively.

While BMW has a lofty lead in the global sales race, the three brands are duking it out on a national level. The pressure to win in key markets, such as Germany and the United States, has forced the companies to heavily incentivize their models which has reportedly helped to reduce BMW's profit margin by 2.3 percent.

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Comments (12)

joelynn joelynn
sorry but why is this so important? there are ENDLESS news stories about BMW v Audi v Mercedes and nothing about any other market sectors...
Dec 11th, 2012 6:43pm
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whitecar whitecar
I think the gap between BMW and the rest will only widen over time because of the upcoming 4series and 5-series facelift
Dec 11th, 2012 3:34pm
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Ivo_205 Ivo_205
If you think Audi's are "a lot cheaper" than MB or BMW you are clearly comparing their cars in different segments. And if you think this non-existent low price is the only attraction Audi has to offer, you clearly have not driven their latest offerings. Or read any reviews.
Dec 11th, 2012 12:08pm
2 1
Some BMW models like the 1 series, X1 and X3 are let downs to my eyes but among the three brands I would tend to prefer the 3er, 5er, 6er, 7er and X5er against their Audi and MB competitors so the global sales figures kind of makes sense to me.
Dec 11th, 2012 8:15am
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WayneAshleySimons WayneAshleySimons
Let downs? The X3 and X1 are the reasons for BMW's sales spike. The New X3 is in very high demand and so is the X1. The new 1 series has seen sales climb as well. They are running the streets here in packs. Its the principle reason why BMW is fast tracking a range of 1 series vehicles including a front wheel drive variant and 1M sedan to take on the RS3 sedan.
Dec 11th, 2012 9:23am
1 1
Agreed with you, but still a "let down to my eyes" cause design wise they are second class cars FOR ME, especially coming from BMW. The Nissan Quashqai is a huge sales success but that doesn't make it a worthwhile car or a notable design.
Dec 18th, 2012 9:01am
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porsche6616 porsche6616
why they compare Audi's sales volume with the other 2 when Audi cars are in general much cheaper... otherwise, they should include volkswagen, honda, ford or whatever in the race too... for me, the only possible attraction of audi is the cheaper price than MB and bmw..
Dec 11th, 2012 5:31am
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GSS5_23 GSS5_23
if you are incapable of understanding why audis are compared to bmws and mercedes', you have no business considering yourself a car enthusiast and posting on a car news board.
Dec 11th, 2012 5:13pm
3 0
Sylvester Sylvester
Audi seem to be out selling MB, that is good news. Audi needs to release the A3/S3 and A1 in the US. I believe this would help increase their US sales. BMW hit a homerun with the new 3 and 1 series. Not surprised they are maintain a significant lead over the other two. Concerning price, nither brand is doing any major discounts; I've never seen any measureable incentive from either brand.
Dec 11th, 2012 5:13am
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SnakesInMyPants SnakesInMyPants
Mercedes has a ton of new models coming out next year. No one wants older models. Good for BMW though
Dec 11th, 2012 5:02am
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jdfuller jdfuller
I wonder what the average price of the vehicles are. I wonder if Audi and MB are making more money on each sale and don't really care about sheer numbers of sales.
Dec 11th, 2012 1:31am
2 1
MB could increase their sales if they released the new A class a bit earlier. Also the new S class will go on sale next year, if they released the new S class and the CLA also their total annual sales would increase by another 10%. Anyway, annual sales are not important, every brand has its own fans
Dec 10th, 2012 11:34pm
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