Lotus to announce title sponsorship deal

F1 team Lotus is reportedly close to announcing a multi-million dollar title sponsorship deal with Honeywell, the American technology giant.

"It is thought the framework of the agreement is in place and a formal announcement pending," said Sportspro journalist David Cushnan on Monday.

The news follows Lotus' recent signing of a sponsor deal with Burn, the European energy drink label of the American beverage giant Coca-Cola.

After a five year absence, the United States returned to the F1 calendar this year with a highly successful race on a bespoke circuit in Austin, Texas.

Citing 'informed insiders', Cushnan said the Honeywell deal could be worth $30 million per year to Lotus.

The Enstone based team's driver Kimi Raikkonen finished the 2012 world championship in third place behind Sebastian Vettel and Fernando Alonso.

Published Dec 10, 2012 12:40 pm
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Comments (3)

Ceramic Rabbit
Title sponsorship, does that mean the next lotus will be called a "honeywell?
Dec 10, 2012 7:22 pm
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Honeywell Lotus Renault...sounds interesting.
Dec 11, 2012 3:56 am
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Ceramic Rabbit
well I dont like it
Dec 12, 2012 2:04 am
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