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Ecclestone eyes vodka brand for F1 sponsor deal

With the Rolex deal freshly under his belt, Bernie Ecclestone has revealed that a vodka label and a mobile phone operator could be the next in line to conclude major sponsorship deals with formula one.

"We are chasing one or two people that want to be involved," the sport's chief executive told F1 business journalist Christian Sylt.

"We are looking at phones and drinks," Ecclestone is quoted by the Telegraph. "People like vodka and things like that, they are out there."

Sylt said Belvedere, a luxury Polish vodka, is in pole position for the official spirits deal, even though its president Charles Gibb insisted "there are no discussions taking place with F1".

"It is unclear with which telecoms company F1 is in talks," Sylt added.

Published Dec 10, 2012 10:40 am
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Comments (3)

Ceramic Rabbit
So F1 is dominated by Red Bull and Vodka... my favorite mix! :D
Dec 10, 2012 7:21 pm
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Wojciech
as an official F1 mix it should make races even more interesting :D
Dec 11, 2012 2:39 am
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taliz
As for telecom I'm guessing Verizon.
Dec 10, 2012 12:55 pm
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