Hyundai Launches Equus Facelift in Korea
- New Equus has a more refined look, applies upgraded features
- Equus, Hyundai’s flagship luxury sedan, enhances entire brand image
Dec. 07, 2012 - Hyundai Motor Company officially launched the facelifted Equus in the Korean market. To stand out from the competitive luxury segment worldwide, Hyundai’s top flagship sedan is back with upgraded styling and features.
The Equus, badged as Centennial in some markets, debuted in 1999, while the second generation came along a decade later, in 2009. The facelifted Equus fully reflects the feedback from its target customers, a class of busy leaders that need to be conscious about their social status while still requiring practical space and features. Various aspects of the first generation Equus, including design, performance and convenience features, were improved upon.
The new Equus boasts a more refined and modern look with less chrome on the front bumper, as well as redesigned wheels and LED rear combination lamps. In line with its exterior, the interior design also exudes a dignified look and feel in every detail, including the redesigned premium clock in the middle of the center fascia and double-stitched leather seats. Meanwhile, Equus maintains the exterior dimensions of the previous version.
In particular, the Equus facelift aims to offer maximum satisfaction to rear seat passengers, with fine-tuned suspension that ensures more riding comfort and balance on bumpy road conditions.
Drivers and passengers alike can enjoy a variety of newly applied advanced convenience and safety features such as the Head-Up Display (HUD), which projects speed and navigation information on the windshield so drivers can keep their eyes on the road. Blind Spot Detection (BSD), which detects and alerts drivers of vehicles and other objects in blind spots, also ensures safer driving. Haptic steering, an all-around view monitor, a full TFT-LCD cluster and improved smart cruise control are also featured in the new Equus.
The second generation Equus has played a central role in changing customers’ perception of the Hyundai brand with its perfect blend of style and performance. The Equus won many awards and accolades including the J.D. Power and Associates’ 2011 APEAL award. Its Tau V8 engine was among Ward’s 10 Best Engines for three consecutive years since 2009.
Equus, a symbol of success and prestige in Korea, is also showing promising sales performance in China, the U.S. and the Middle East. The facelifted Equus is expected to further elevate Hyundai’s entire brand image worldwide.