OFFICIAL: Fiat Panda Monster Truck means business [video]

Promoting the Panda 4x4

Fiat has created this one-off Panda Monster Truck to star in a TV ad promoting the new Panda 4x4.

The Monster Truck version is based on the Panda 4x4 with a Jeep CJ7 4200 floor panel. It rides on road tractor wheels with "High Speed" tires that measure 150 cm (59 inches) in diameter and are 50 cm (19.6 inches) wide. These huge tires have been fitted with specially turned solid steel flanges, resulting in a 390 cm (153.5 inches) height, 380 cm (149.6 inches) length and 250 cm (98.4 inches) width.

For making the ad Fiat teamed up with Mercurio Cinematografica, set designer Andrea Faini and the Fabio Gementi Workshop to showcase the vehicle's 4x4 capabilities in the commercial created by the Leo Burnett agency.

Source: Fiat
  • Height of 390 centimetres and 150cm diameter wheels for the most over-the-top Panda of them all.
  • Two weeks of work for a fully operational prototype.
  • Star of the coming TV commercial at the start of 2013.

The new Fiat Panda never fails to surprise. It proves exceptional just when we need it, whether we want a large luggage compartment, agility for coping with traffic or four-wheel drive for arriving where others fear to tread. As the advertising slogan that accompanies the commercial launch of the model has it: 'New Panda, extremely Panda.'

If the Fiat city-car, thanks to the latest digital technology employed by animated films, 'transformed' first into a nippy scooter and then a spacious light cargo aircraft in the first commercials, now, to demonstrate the off-road performance of the new Panda 4×4, Fiat has chosen to adopt set-design techniques from the cinema together with automotive tuning. And that's how the Panda Monster Truck was created, a prototype built by Fiat in collaboration with Mercurio Cinematografica, set designer Andrea Faini and the Fabio Gementi Workshop.

The Monster Truck version combines a Panda 4×4 with a Jeep CJ7 4200 floor panel and features road tractor wheels with "High Speed" tyres, 150 centimetres in diameter and 50 cm wide, fitted with specially turned solid steel flanges. The final result is a 'bigfoot' Panda, towering at 390 centimetres ('wither height'), 380 cm long and 250 cm wide.  It took just over two weeks of work to build it, paying the utmost care when connecting the steering system, clutch, accelerator and brakes between the two cars.

Fully operational, the Fiat Panda Monster Truck will star in the coming TV commercial at the start of 2013. Created by the Leo Burnett agency, it tells the story of four friends who set off for a weekend in the mountains. The Panda 4×4, transforming into a Monster Truck, climbs nimbly up to the hostel, stunning everyone with its performance. And when the driver, thinking he is on a normal Panda 4×4, gets down from the car, he ends up falling two metres onto a cushion of snow, to the laughter of his friends.

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Comments (7)

Madness Madness
What wood James May have to say about all this???
Dec 9th, 2012 6:59pm
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silenteyes silenteyes
Dec 9th, 2012 6:54am
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Renyeo Renyeo
Now, what would Nissan say about the monster? :)
Dec 8th, 2012 12:56am
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Dec 7th, 2012 4:14pm
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CDspeed CDspeed
It's like, jumbo shrimp Lol!
Dec 7th, 2012 4:10pm
2 0
NYyanks NYyanks
I laughed at this comment for longer than I should have
Dec 7th, 2012 7:15pm
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TomasramonCorrea TomasramonCorrea
Looks like an invisible truck is pulling a platform with a small Panda on top, on the way to the repair shop.
Dec 7th, 2012 3:58pm
0 0