Kia slapped with a preliminary injunction over Quoris name

Kia K9 / Quoris 18.7.2012
Kia K9 / Quoris 18.7.2012

Qoris vs. Quoris

When Kia announced plans to call their K9 sedan the Quoris in international markets, China's Qoris wasn't too thrilled. As such, the company filed a lawsuit to prevent Kia from using the name in the European Union.

While Qoros vehicles aren't scheduled to go on sale until next year, a District Court in Hamburg, Germany granted a preliminary injunction to prevent Kia from using the Quoris name on their upcoming flagship. The court determined that consumers could become confused about the similarly named automaker and automobile.

In a statement, Qoros vice chairman Volker Steinwascher said “We are pleased with the decision of the court as we succeeded in our first step towards protecting our brand name. We look forward to the first public debut of our vehicles at both the Geneva and the Shanghai auto show in 2013.”

Kia hasn't issued a statement, as of yet, but the company could appeal the decision or adopt a new moniker to avoid a legal battle.

Source: Quoris


The new Shanghai based international automotive company Qoros Automotive Co., Ltd. (“Qoros”) has successfully protected its brand name QOROS in a German Court. The District Court in Hamburg granted Qoros' motion for a preliminary injunction against Korean car manufacturer Kia Motors Corporation (“Kia”) barring Kia from using the name "QUORIS" in relation to motor vehicles in the entire territory of the European Union (“EU”).

Founded in 2007, Qoros is a China based automotive company operating international engineering and design studios in Shanghai as well as in Graz, Austria, and Munich, Germany. It currently constructs a new state of the art production facility in Changshu City, Jiangsu Province. The first QOROS cars will go on sale in China and international markets as of 2013. Qoros successfully registered its company and brand name QOROS as a trademark in China, the U.S., the EU, and many other countries.

Following a public release of Kia in July to market a new car model as "QUORIS", Qoros took action to protect its brand name. By granting the preliminary injunction, the Court found that coexistence of “QOROS” and “QUORIS” in a car market would cause consumer confusion. Vice Chairman of Qoros, Mr. Volker Steinwascher, welcomes the court’s decision: “We are pleased with the decision of the court as we succeeded in our first step towards protecting our brand name. We look forward to the first public début of our vehicles at both the Geneva and the Shanghai auto show in 2013.”

The preliminary injunction is currently served upon Kia in Korea and still can be appealed by Kia. Qoros will continue legal efforts to protect its unique and valuable trademark in other territories.

Full details about the first car from Qoros will be revealed at its launch. Meanwhile, further information about the Qoros brand, the company and its products are available at www.qorosauto.com.

Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (19)

DarkoInem DarkoInem
Such a nice car, better than bmw, top quality
Nov 29th, 2012 4:28pm
0 0
SouthAfrica SouthAfrica
German authorities are just anxiously waiting for BMW to make a move I tell you,then they will make a snack out of KIA.
Nov 28th, 2012 1:14pm
0 1
FeawefweaFewawefewf FeawefweaFewawefewf
Dec 18th, 2012 7:34pm
0 0
Han Solo Han Solo
How about Kia Suave or Kia Principia or Kia Voyager or Kia Enterprise...
Nov 28th, 2012 6:17am
1 0
Sylvester Sylvester
I can't believe BMW is not going after Kia on this as well. This car looks exactly like a BMW 5 series from the front view. It's so close the only way to know it's not a BMW is to see the badging. Unbelieveable copy. But I'm sure it does not ride or drive like a BMW.
Nov 27th, 2012 8:02pm
2 0
FeawefweaFewawefewf FeawefweaFewawefewf
Dec 18th, 2012 7:34pm
0 0
Cayman_ Cayman_
nice look for kia, but they couldve been more original with the design, BMW isnt gonna take this lightly
Nov 27th, 2012 1:57pm
1 1
alihijazi alihijazi
what is this a BMW 5 series / Lexus / Infinity all in one where is innovation KIA? Innovate do not imitate
Nov 27th, 2012 10:32am
0 1
Han Solo Han Solo
Thank God, that Quoris name was terrible...sounds like a Quarry....How about Kia Maxima or Kia Ultimia or Kia Maximus or Kia Verve or Kia Raptor or something like that... Feel free to make fun of the names that I gave... :)
Nov 27th, 2012 8:32am
1 0
MatthewKeys MatthewKeys
bmw better step up their game!
Nov 27th, 2012 3:07am
2 1
They should call it 5GT
Nov 27th, 2012 12:25am
2 0
benz_man benz_man
They REALLY got the proportions right on this. Too bad everything else is faux chic.
Nov 27th, 2012 12:13am
0 1
Ratt Ratt
Maybe they should call it 7 Series.
Nov 27th, 2012 12:10am
3 1
Freddy-YS Freddy-YS
I agree that this looks almost exactly like the 7 seen from the rear 3/4
Nov 27th, 2012 10:59pm
1 1
najdier najdier
What did Nissan call the Murano in Australia when both it and the Holden Munaro were on sale there?
Nov 26th, 2012 11:21pm
0 1
Bozzor Bozzor
Holden had the Monaro, Nissan's Murano name was not a problem.
Nov 26th, 2012 11:29pm
0 0
cargogh cargogh
I think BMW might be upset also.
Nov 26th, 2012 11:03pm
5 1
najdier najdier
BMW 60%, Lexus 30% upset. You should see a direct rear view of the Quoris. It just went on sale in the Gulf. Here in Riyadh it costs $56.000. Only one trim 3.8 l with everything standard.
Nov 26th, 2012 11:24pm
1 1
FeawefweaFewawefewf FeawefweaFewawefewf
Dec 18th, 2012 7:32pm
0 0