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Audi invites students to envision the future of automotive design

 Audi invites students to envision the future of automotive design
Audi GT concept by student Vanessa Woznik from the University of Art and Design Offenbach 26.11.2012

Concepts ranged from innovative to interesting

In an effort to encourage the next-generation of automotive designers, Audi recently hosted a Design UNIverse event in Ingolstadt.

Students from four European Universities - the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain) - were tapped to create models of a futuristic Audi which embraces "Vorsprung Durch Technik." As part of the process, designers worked closely with the students and talked about design trends and making emotional products.

42 students took part in the event and created 46 different models which took mobility, materials and emotion into consideration. According to Audi, "[The] students’ models were innovative and uniquely interdisciplinary – smart solutions that blend automotive design with textile design, art and nature as inspiration."

While the designs won't be showing up on the road anytime soon, Audi hinted that events such as this are "an excellent opportunity to recruit young professionals."

Source: Audi

Audi Hosts Design Universities

  • On November 22–23, 2012 Audi presented joint projects with four European design universities
  • Workshops and creative exchanges between Audi and young designers
  • Wolfgang Egger, head of Design at Audi: “We use these student projects to foster tomorrow’s designers”

Ingolstadt, November 26, 2012 – Audi invited four European design universities to “Audi Design UNIverse” in Ingolstadt on November 22–23. For the first time, students and professors from Bratislava, London, Milan and Offenbach presented models to the Audi Design team.

Audi has been collaborating with design universities from around the world for decades. On November 22–23, students from four universities traveled to Ingolstadt for the first time to show their models to the Audi Design team. The students attend the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain), respectively.

These young designers talked with the Audi team about visions and trends in design and emotionality. “University collaborations like this are an excellent opportunity to recruit young professionals,” says Wolfgang Egger, head of Audi Design. “Many designers have taken this path to a job at Audi.”
All in all, 42 students designed 46 models concerning mobility, materials and emotions. Among them were potential solutions to traffic issues during Expo Milano 2015. Students’ models were innovative and uniquely interdisciplinary – smart solutions that blend automotive design with textile design, art and nature as inspiration. During their presentations in Ingolstadt, students described a variety of inspirations, conceptual approaches and design processes regarding their models.

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Comments (4)

CollRaceovski
Thank God!
Nov 27, 2012 8:34 am
0 0
vilivo
What is this? Cars for ants? How can drivers be expected to drive and to be excited... if they can't even fit inside the vehicle?
Nov 26, 2012 5:40 pm
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brears2
Do you honestly think car makers start building life-size models before they have decided on the design?
Nov 27, 2012 8:52 am
0 1
vilivo
3 step solution: 1- Watch Zoolander (with Ben Stiller, from before you were born I'd guess), 2- enjoy above movie reference, 3- rezlize you have been a newb and feel sad, or learn to first think, then speak (yup, the last one is multiple choice). In the mean time, I'm gonna make some signs for all who missed that and perform a face plam...
Nov 29, 2012 9:11 pm
0 0
http://content.worldcarfans.co/templates/0/18