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Infiniti announced as Red Bull title sponsor in 2013

 Infiniti announced as Red Bull title sponsor in 2013
Sebastian Vettel, Brazilian Grand Prix, 24.11.2012 / Paul Gilham/Getty Images

Infiniti, Nissan's luxury brand, will become reigning world champions Red Bull's title sponsor from 2013.

The sponsorship and on-car branding deal began in 2011, but from next year the Milton-Keynes based team will be known officially as Infiniti Red Bull Racing.

Red Bull is powered by engines supplied by Renault, the 44 per cent owner of Nissan, a Japanese carmaker.

The F1 team said on Sunday that the new title sponsorship is for four years.

"Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season," said Adrian Newey.

 

Published Nov 25, 2012 7:34 am
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NEW FOR 2013 – INFINITI RED BULL RACING

  • Triple Constructors’ World Champions to become known as “INFINITI RED BULL RACING”
  • Infiniti to become a major technical partner, deepening collaboration on engineering and development projects
  • Infiniti joins Alliance partner Renault, official engine supplier to Red Bull Racing

Sao Paulo, Brazil – 26th November 2012 – Infiniti, the premium automotive brand from Japan, and Red Bull Racing, the three-time FIA Formula One Constructors’ World Champion, today announced a comprehensive extension of their partnership originally established in March 2011. The partnership will involve the team name changing to INFINITI RED BULL RACING and Infiniti named as the major technical partner starting with the 2013 Formula One season.

Johan de Nysschen, President of Infiniti, commented, “While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing. As title partner, INFINITI RED BULL RACING will help us garner even more worldwide exposure for our brand, products and technology.”

Red Bull Racing’s Team Principal Christian Horner stated, “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”

The enhanced partnership, starting in 2013 and initially carrying through to end of the 2016 season will see a number of new technology initiatives. Adrian Newey, Red Bull Racing’s Chief Technical Officer also welcomed the long-term nature of the agreement. “Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

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Comments (2)

 Xanavi23 Xanavi23
Awesome.
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November 26, 2012 3:39 pm
 Homerlovesbeer Homerlovesbeer
No surprise there!
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November 26, 2012 6:47 am