Former Porsche CEO opens pizza chain

Ex Porsche SE Chief Executive Officer Wendelin Wiedeking
Ex Porsche SE Chief Executive Officer Wendelin Wiedeking

Was CEO for 16 years

Ex Porsche CEO Wendelin Wiedeking has founded the Vialino pizza and pasta restaurant chain.

He was Porsche's chief executive officer for 16 years but in 2009 it all came to an end. The 60-year-old man reoriented and now has founded a restaurant chain that will have outlets in Germany, Austria and Switzerland. The first Vialino restaurant will be opened next month in Ludwigshafen, Germany.

Wiedeking made his first million before turning 30 while active in real estate, and after leaving Porsche he invested in many types of businesses, such as real estate and shoes. He also has an eatery in his Westphalian hometown of Beckum.

Although he was credited for reviving Porsche during the 90s, the firm almost collapsed three years ago due to a high amount of debt gathered after an unsuccessful attempt to seize control of Volkswagen. He was laid off while the holding firm sold the car making business to the Volkswagen Group.

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Comments (10)

xoff xoff
he is probably going to lend a crap load of money somewhere trying to aquire Pizza Hut.
Nov 25th, 2012 1:33am
1 0
Italian_driver Italian_driver
"Vialino"...omg. He could ask for free to an italian for a decent name.
Nov 24th, 2012 9:54am
1 1
edd_lg edd_lg
Step 1 - make a pizza chain. Step 2 - make a hedge fund to take over the largest freakin' pizza chain in the land.
Nov 24th, 2012 12:34am
2 1
CDspeed CDspeed
Nov 23rd, 2012 11:16pm
2 1
SnakesInMyPants SnakesInMyPants
will the toppings be just as overpriced as options are on porsches?
Nov 23rd, 2012 10:27pm
7 1
Mark633CSi Mark633CSi
Bahahaha! Oh! You wanted sauce!? $350 please.
Nov 23rd, 2012 11:36pm
2 1
MattAAron MattAAron
Nov 24th, 2012 7:54am
2 1
benz_man benz_man
That was great! He'll probably charge "per pepperoni"...
Nov 24th, 2012 1:08am
2 1
raduq raduq
It's kind of strange that making pizza is a fulfilling thing after being Porsche CEO..
Nov 23rd, 2012 9:35pm
2 1
taliz taliz
Don't forget that he was also responsible for the hideous design of the Panamera. It could've been a great looking car had Wiedeking not been 6 foot 5 and insisting that he should fit in the back seat.
Nov 23rd, 2012 8:11pm
6 1