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Toyota GT 86 ad banned in UK because it promotes 'dangerous driving' [video]

'Encourage motorists to drive irresponsibly'

Toyota's "The Real Deal" advert for the GT 86 has been banned in the UK because it "condoned dangerous driving".

Although Toyota’s ad is set in a fake CGI city as a way to distance itself from any sort of dangerous real-world driving, it has been banned in the United Kingdom because it might “encourage motorists to drive irresponsibly” and also because it “condoned dangerous driving.”

One of Toyota’s representatives told UK’s Advertising Standards Authority that the ad doesn’t condone such behavior and that it is impossible to recreate it in real-life conditions. Although it’s banned from TV, the ad is live on YouTube and everyone can see it. 

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Published Nov 15th, 2012 6:20pm By Adrian Padeanu
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Comments (17)

TomasramonCorrea TomasramonCorrea
I wonder what the every rule breaking guys at Top Gear are thinking about this.
Nov 18th, 2012 9:20pm
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AlikMalix AlikMalix
USA is turning Liberal like that too. We cant even say some things without getting politically correct police (they dont actually exist) all over you -- "you can't say that" or "that is offensive". Dang it, you guys, no more Police Chases in a movie for you guys either? because reckless driving is almost in every movie and much more realistic then that commercial.
Nov 17th, 2012 2:03pm
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norther norther
comunists. just like in france :) (reffering to the article with banning cars older than 13yrs)
Nov 16th, 2012 11:34pm
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TomitaBogdan TomitaBogdan
wel, for all those brain using car enthusiats, you should remember, remember the 5th of november. banning this ad is pure fantasy. toyota should sue the authority that did this and ask every little penny that those brain dead people have in their pockets. where is the dangerous driving? i see a car that car avoid dangers that appear on the road, and cand break free from imagination into the real world. where is that "irresponsable driving" (on public roads)found in this video
Nov 16th, 2012 11:49am
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nahidrahman nahidrahman
you idiots at the ASA. that was a perfectly good ad. this makes me angry. to the people who made complains against that ad, please go dig yourself a hole and never come out.
Nov 16th, 2012 11:26am
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Prestige15 Prestige15
So they banned it from TV but yet the still let them put it on sale in the UK. Cmon you british soft puddings, behave yaself.
Nov 16th, 2012 11:06am
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katrinalaw katrinalaw
Thank you for sharing, I do not read that before it, it's really big new and some abarancement for Toyota. I am a big fan of Toyota car and I can't feel that kind of danger. www.fallonautomotive.com/history.htm
Nov 16th, 2012 7:14am
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AlinCare AlinCare
liberty is banned?!
Nov 16th, 2012 1:55am
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LWE7 LWE7
The "Health & Safety" thing in England is going crazy. Last winter, a teacher was fired because he lend a sled to children ! And now this...
Nov 15th, 2012 9:27pm
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DJH1971 DJH1971
Get a life you saddos.
Nov 15th, 2012 9:05pm
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efgh efgh
banning it was preposterous... this ad is in fact very meaningful because it touches a subject that actually worries a lot of thinking car-enthousiasts. how far will these new pseudo-inventions go? in the not-so-far future, will we still be allowed to drive our own cars? there are all kinds of systems nowadays that supposedly offer safer driving conditions but all they do is actually produce less capable drivers and suck the fun, freedom and life out of driving. very meaningful ad indeed.
Nov 15th, 2012 9:02pm
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Aditya.Ramesh Aditya.Ramesh
Toyota for the 1st time has done something meaningful,too bad it was banned
Nov 15th, 2012 7:48pm
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Aygo Aygo
What the article doesn't state is that two, yes, TWO people, with too much time on their hands, have complained about the commercial, thus causing it to be banned.
Nov 15th, 2012 7:35pm
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BrianWCF BrianWCF
it only takes one...
Nov 15th, 2012 11:10pm
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NYyanks NYyanks
Very ingenious and truthful commercial, frivolous claim by the UK
Nov 15th, 2012 6:53pm
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GRAVE GRAVE
Such an idiots, if it had a Jaguar or AM badge on it they would not banned it. If the reason as they claim is "condoned dangerous driving" then what about all the dangerous stuff Top Gear do?
Nov 15th, 2012 6:36pm
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AbsMunim AbsMunim
agreed....
Nov 15th, 2012 6:39pm
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