Toyota GT 86 ad banned in UK because it promotes 'dangerous driving' [video]

'Encourage motorists to drive irresponsibly'

Toyota's "The Real Deal" advert for the GT 86 has been banned in the UK because it "condoned dangerous driving".

Although Toyota’s ad is set in a fake CGI city as a way to distance itself from any sort of dangerous real-world driving, it has been banned in the United Kingdom because it might “encourage motorists to drive irresponsibly” and also because it “condoned dangerous driving.”

One of Toyota’s representatives told UK’s Advertising Standards Authority that the ad doesn’t condone such behavior and that it is impossible to recreate it in real-life conditions. Although it’s banned from TV, the ad is live on YouTube and everyone can see it. 

Add comment

subscribe to comments
comment rules Add comment

Comments (17)

I wonder what the every rule breaking guys at Top Gear are thinking about this.
Nov 18, 2012 2:20 pm
0 0
USA is turning Liberal like that too. We cant even say some things without getting politically correct police (they dont actually exist) all over you -- "you can't say that" or "that is offensive". Dang it, you guys, no more Police Chases in a movie for you guys either? because reckless driving is almost in every movie and much more realistic then that commercial.
Nov 17, 2012 7:03 am
3 0
comunists. just like in france :) (reffering to the article with banning cars older than 13yrs)
Nov 16, 2012 4:34 pm
2 0
wel, for all those brain using car enthusiats, you should remember, remember the 5th of november. banning this ad is pure fantasy. toyota should sue the authority that did this and ask every little penny that those brain dead people have in their pockets. where is the dangerous driving? i see a car that car avoid dangers that appear on the road, and cand break free from imagination into the real world. where is that "irresponsable driving" (on public roads)found in this video
Nov 16, 2012 4:49 am
0 0
you idiots at the ASA. that was a perfectly good ad. this makes me angry. to the people who made complains against that ad, please go dig yourself a hole and never come out.
Nov 16, 2012 4:26 am
1 0
So they banned it from TV but yet the still let them put it on sale in the UK. Cmon you british soft puddings, behave yaself.
Nov 16, 2012 4:06 am
1 0
Thank you for sharing, I do not read that before it, it's really big new and some abarancement for Toyota. I am a big fan of Toyota car and I can't feel that kind of danger. www.fallonautomotive.com/history.htm
Nov 16, 2012 12:14 am
0 0
liberty is banned?!
Nov 15, 2012 6:55 pm
0 0
The "Health & Safety" thing in England is going crazy. Last winter, a teacher was fired because he lend a sled to children ! And now this...
Nov 15, 2012 2:27 pm
2 0
Get a life you saddos.
Nov 15, 2012 2:05 pm
0 0
banning it was preposterous... this ad is in fact very meaningful because it touches a subject that actually worries a lot of thinking car-enthousiasts. how far will these new pseudo-inventions go? in the not-so-far future, will we still be allowed to drive our own cars? there are all kinds of systems nowadays that supposedly offer safer driving conditions but all they do is actually produce less capable drivers and suck the fun, freedom and life out of driving. very meaningful ad indeed.
Nov 15, 2012 2:02 pm
4 0
Toyota for the 1st time has done something meaningful,too bad it was banned
Nov 15, 2012 12:48 pm
3 1
What the article doesn't state is that two, yes, TWO people, with too much time on their hands, have complained about the commercial, thus causing it to be banned.
Nov 15, 2012 12:35 pm
5 0
it only takes one...
Nov 15, 2012 4:10 pm
1 0
Very ingenious and truthful commercial, frivolous claim by the UK
Nov 15, 2012 11:53 am
4 0
Such an idiots, if it had a Jaguar or AM badge on it they would not banned it. If the reason as they claim is "condoned dangerous driving" then what about all the dangerous stuff Top Gear do?
Nov 15, 2012 11:36 am
8 2
Nov 15, 2012 11:39 am
0 0