Porsche emblem relaunched for 356 and early 911s [video]

By Porsche Classic

The Porsche crest for the 356 and early 911s has been relaunched by Porsche Classic.

Between 1952 and 1998 there were three slightly different versions of the logo which are now being faithfully reproduced in the right material and original color. The video shows a part of the complex production process necessary to bring back to life the classic emblem.

This new "old" Porsche crest has spent 240 hours in the salt spray chamber and underwent various quality tests including the simulation of a stone impact using a ballistic firing range at the firm’s R&D center in Weissach.

Additional info can be found in the following press release.

Source: Porsche Classic

Such an unmistakeable and sought-after symbol has naturally had a very colourful and sometimes unusual history and been copied many times. To eliminate all doubt, the experts at Porsche Classic delved deep into the history of the crest, which was first suggested as a quality seal for the Type 356 at a meeting between Ferry Porsche and US importer Max Hoffman back in 1952. In the same year, advertising manager Herrmann Lapper and designer Franz Xaver Reimspieß produced a preliminary design that is still used to this day with just a few minor differences in detail. Reimspieß, who is also said to have designed the Volkswagen logo in 1936, sketched a magnificent crest that symbolised the roots of the company as well as the dynamism and quality of its products. At the centre of the golden shield, the horse of the official coat of arms of Stuttgart is depicted along with the name of the city. The composition is surrounded by the red and black state colours and the stylised antlers from the crest of Württemberg-Hohenzollern. The all-encompassing Porsche logo acts as a protective "roof" over all the design elements.

In contrast to the current crest, the Porsche logo on the original crest was only embossed and was not black. In addition, the red elements of the crest were actually more orange in colour to reflect the Württemberg-Hohenzollern state colours. The Classic experts charged with reproducing the crest went a lot further than merely ensuring that the colours were true to the original. The crest is being produced using special tools based on original drawings. The silver and gold plating is being applied using the same technique as the original and the colour and enamelling are being meticulously applied by hand.

The new "old" crest has also had to undergo the same quality tests as the original. This involved the simulation of a stone impact test using a ballistic firing range at the Research and Development Centre in Weissach. The crest also spent 240 hours in the salt spray chamber.

The Porsche crest passed these challenging tests with flying colours, thus proving its credentials as a genuine quality product, 100 per cent made in Germany. This symbol, steeped in history, signals a continued long life for classic Porsche models.

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Comments (4)

Prince_Ash Prince_Ash
very nice.
Nov 13th, 2012 2:02pm
0 0
sensei sensei
Unrelated: The new Cadillac logo is the most bland in history. If you're going to be an expensive marque, LOOK like it. Well done Porsche.
Nov 13th, 2012 9:10am
1 1
Porsche Passion.
Nov 12th, 2012 9:35pm
0 0
aestival aestival
It's like watching some weird porn
Nov 12th, 2012 8:44pm
2 1