CLS 63 AMG Shooting Brake ad aims at 'imitators' [video]

Characterizing rivals as imitators.

Mercedes-Benz has released a new ad for the CLS 63 AMG Shooting Brake.

With Phil Collins' "In the air tonight" playing in the background, Mercedes refers to CLS-Class competitors as imitators. Although names are not directly mentioned, we can imagine they are referring to Audi's A7, BMW's 6-Series GranCoupe and Porsche's Panamera. The commercial points out that although critics were initially skeptical in regards to their first four-door coupe, soon after rival companies launched similar models. Therefore, given the fact that this is essentially a commercial for the CLS Shooting Brake variant, is Mercedes honking their own horn again by implying that the competition will once again "imitate" with shooting brake variants?

As a reminder, the more practical CLS 63 AMG Shooting Brake is powered by the same 5.5-liter V8 twin-turbo as the four-door coupe version, pumping out 518 hp (386 kW) and 516 lb-ft (700 Nm) of torque. When fitted with the optional AMG Performance Package, power is increased to 550 hp (410 kW) and 590 lb-ft (800 Nm).

Source: Mercedes-Benz

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Comments (10)

 Kakumbaz Kakumbaz
It's not about imitation Mercedes Benz it's about execution. Nice ad though..
November 12, 2012 2:46 pm
 PaulCarter PaulCarter
Can someone explain the difference between a 4-day coupe, and a 4-door car? or the difference between this one, and station wagons? like the Dodge Magnum. I'm not trolling, or dissing on anything, I'm really just curious what the actual difference is and why 'coupe' is such a big deal/difference thanks in advance!
November 12, 2012 12:41 pm
 CanOzcivelek CanOzcivelek
The inventors of 4-door coupe are now taking it to the next level. Gotta love Mercedes.
November 12, 2012 9:19 am
 Fran69 Fran69
ugly car and the they took the Phil Collins'song idea from Cadbury's gorilla advert which was awesome! watch it http://https://www.youtube.com/watch?v=T...
November 12, 2012 9:17 am
 rogers rogers
Gentlemen, you've just got served.
November 12, 2012 8:59 am