CLS 63 AMG Shooting Brake ad aims at 'imitators' [video]

Characterizing rivals as imitators.

Mercedes-Benz has released a new ad for the CLS 63 AMG Shooting Brake.

With Phil Collins' "In the air tonight" playing in the background, Mercedes refers to CLS-Class competitors as imitators. Although names are not directly mentioned, we can imagine they are referring to Audi's A7, BMW's 6-Series GranCoupe and Porsche's Panamera. The commercial points out that although critics were initially skeptical in regards to their first four-door coupe, soon after rival companies launched similar models. Therefore, given the fact that this is essentially a commercial for the CLS Shooting Brake variant, is Mercedes honking their own horn again by implying that the competition will once again "imitate" with shooting brake variants?

As a reminder, the more practical CLS 63 AMG Shooting Brake is powered by the same 5.5-liter V8 twin-turbo as the four-door coupe version, pumping out 518 hp (386 kW) and 516 lb-ft (700 Nm) of torque. When fitted with the optional AMG Performance Package, power is increased to 550 hp (410 kW) and 590 lb-ft (800 Nm).

Source: Mercedes-Benz

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Comments (10)

It's not about imitation Mercedes Benz it's about execution. Nice ad though..
Nov 12, 2012 2:46 pm
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fu*k off...
Nov 15, 2012 7:52 am
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Nov 17, 2012 12:10 am
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Can someone explain the difference between a 4-day coupe, and a 4-door car? or the difference between this one, and station wagons? like the Dodge Magnum. I'm not trolling, or dissing on anything, I'm really just curious what the actual difference is and why 'coupe' is such a big deal/difference thanks in advance!
Nov 12, 2012 12:41 pm
1 1
Good question. People often use the term sedan or coupe to describe a vehicle with 4-doors or 2-doors, respectively. While actually the terms sedan or coupe refer to the profile of the vehicle, not how many doors it has. Therefore, any vehicle with a swooping c-pillar qualifies as a coupe by virtue of its silhouette. The same distinction applies to wagons vs shooting brakes.
Nov 12, 2012 1:33 pm
1 0
The inventors of 4-door coupe are now taking it to the next level. Gotta love Mercedes.
Nov 12, 2012 9:19 am
8 0
Sorry but Mercedes did not invent the genre. The Japanese did. They started qith 4 door pillarless sedans since the 1970s and that evolved to Mazda's Lantis 4door coupe launched in 1993. Just a bit of history from a fellow Mercedes lover
Nov 13, 2012 9:15 am
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ugly car and the they took the Phil Collins'song idea from Cadbury's gorilla advert which was awesome! watch it https://www.youtube.com/watch?v=TnzFRV1LwIo
Nov 12, 2012 9:17 am
0 8
wait so just because the use a song that was in another video, that means they are copying or 'taking' the song idea from another video? OR they are doing what ads just do in general, take good songs (new, classic, or different) and putting it in a video for the background music?
Nov 12, 2012 11:48 am
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Gentlemen, you've just got served.
Nov 12, 2012 8:59 am
11 0