Opel Adam EV axed - report


Company contends it would have been too expensive to sell

Opel and Vauxhall have reportedly scrapped plans to launch an Adam EV.

Speaking with Automotive News, Opel chief engineer Dieter Metz revealed development work has stopped on the planned electric vehicle. He said, "It was a business decision" because the company "could not charge the customer the price needed to make it work on the cost side." This effectively means Opel couldn't get the price low enough to sell enough models to justify its development.

Opel's head of sales and marketing, Alfred Rieck, went on to explain "If you look at the [EV] technology that's available on the market today, it's very expensive. You end up with a certain price of the car and consumers are not interested in it."

Despite the death of the Adam EV, work continues on the Chevrolet Spark EV which would have shared its powertrain with the ill-fated model.

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Comments (3)

These minis with a one litre engine are too economical to justify the production of an EV. Then again I would have paid €20k to have a spirited electric for my city driving. Good move Opel, put your effort in the other direction. Give us an OPC Adam with 160-200hp. It will still be environmentally and financially friendly and a lot more fun to drive.
Nov 9th, 2012 8:33am
0 0
Good move, this car meant to be small cheap car and EVs are more expenssive. look at BMW with the new 116d at manages to retunt 103 mpg without electic motor and batteries. Just build a small turbocharged diesel instead. (1.0L turbo diesel)
Nov 8th, 2012 10:26pm
1 0
Madness Madness
This is sad news, but it makes sense. Opel doesn't have the vast EV knowledge and tech that the likes of renault/nissan have, so developing this car wouldn't have been financially feasible. Not to mention that GM are afraid to spend money with Opel...
Nov 8th, 2012 7:16pm
1 1