Opel and Vauxhall have reportedly scrapped plans to launch an Adam EV.
Speaking with Automotive News, Opel chief engineer Dieter Metz revealed development work has stopped on the planned electric vehicle. He said, "It was a business decision" because the company "could not charge the customer the price needed to make it work on the cost side." This effectively means Opel couldn't get the price low enough to sell enough models to justify its development.
Opel's head of sales and marketing, Alfred Rieck, went on to explain "If you look at the [EV] technology that's available on the market today, it's very expensive. You end up with a certain price of the car and consumers are not interested in it."
Despite the death of the Adam EV, work continues on the Chevrolet Spark EV which would have shared its powertrain with the ill-fated model.