Mitsubishi vows to stay in America - report

2013 Mitsubishi Outlander Sport 04.04.2012
2013 Mitsubishi Outlander Sport 04.04.2012

Company remains committed despite slowing sales

Following news that Suzuki would bow out of the United States, attention quickly turned to Mitsubishi which has an aging and unpopular lineup in America.

Speaking with Automotive News, Mitsubishi President Osamu Masuko said "We have no intention whatsoever of withdrawing from the U.S. market."

Mitsubishi sales have plummeted in the United States from a peak of 345,111 units in 2002 to just 50,103 units through the first ten months of 2012. The latter figure puts them in the same ballpark as Suzuki which sold just 21,188 units through October.

In an effort to increase their tiny 0.4 percent market share, Mitsubishi recently appointed Gayu Uesugi as the chairman of Mitsubishi Motors North America. The move could prove critical as Uesugi will be tasked with developing a product plan and growth strategy for the U.S. market.

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Comments (4)

Charliescars Charliescars
Mitsubishi should bring back the eclipse gst and gsx to revive the eclipse name the eclipse used to be a really cool back in the 90s. Now it is a bit to femine looking. They should also bring back the 3000gt to compete with the gtr supra and nsx (when the nsx and supra come out)
Nov 15th, 2012 9:37pm
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DeRay DeRay
Mitsubishi needs an overhaul! As far as sales, a proper Eclipse GSX could get people excited about Mitsubishi again. They really have to analyze the market and find out what people really want and then exceed those expectaions!
Nov 7th, 2012 7:08pm
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mongo mongo
It helps Mitsubishi has a factory in USA.
Nov 7th, 2012 1:30am
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Aygo Aygo
The marque has a production plant in Normal, IL and intends to expand production from the current 50,000 units to 70,000 units, to support Latin America, Russia, and the Middle East.
Nov 7th, 2012 5:49pm
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