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BMW getting closer to Mercedes-Benz in U.S. luxury sales

 BMW getting closer to Mercedes-Benz in U.S. luxury sales
BMW, Mercedes-Benz logos

BMW's U.S. sales rose 21 percent last month.

BMW’s U.S. division saw a 21 percent increase last month, narrowing the gap in the luxury sales battle with Mercedes-Benz.

It was only yesterday when we talked about Mercedes-Benz offering various incentives to keep its edge over BMW, but it seems that their efforts might not be enough judging by BMW’s October sales. Last month BMW’s sales went up to 26,451 units, representing a 21 percent increase.

Mercedes-Benz announced that in October they managed to deliver 23,978 cars (5.9 percent more than in 2011), while Toyota sold 19,850 cars (up by 9.7 percent).

While at the end of September Mercedes was in the lead with 5,221 more cars sold than BMW, this difference has gone down to 2,748 units. It is important to mention that these numbers do not include Daimler’s cargo vans and Smart cars or BMW’s MINI since these are not luxury cars.

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Comments (14)

HommeStar
2 different types of people buy either car.
Nov 4, 2012 3:38 pm
0 0
GRAVE
MB sales would grow more if the new A class went on sale 3 months earlier. They have 70000 pre-orders until now
Nov 2, 2012 5:02 pm
1 0
autoficianado
Considering BMW USA was recently caught artificially inflating their sales numbers from the last quarter in order to hold onto the luxury sales lead...I think we should wait for official and accurate numbers. Also BMW was first to offer new purchasers the ability to skip up to 3 payments and Mercedes followed suit in the last 2 weeks. That sounds like BMW was trying to catch up to Mercedes not the other way around...but really who would have thought the Germans would engage in this sort of rebate war. The times they are a-changing...
Nov 2, 2012 4:51 pm
0 0
geffs
bmw is sleazy
Nov 2, 2012 1:37 pm
1 2
efgh
right now bmw has a way better range of models. 1, 3, 5 and even 7 series are better cars than merc's a, c, e and s-class. and while i have no doubt that the new s-class will come on top again, bmw 3 and 5 series are way way better than c and e class. mercs are looking dated and weird now. so it comes as no surprise to me. PS i am not a bmw fanboy and merc hater. i admire both companies the same.
Nov 2, 2012 10:29 am
1 4
cnpgs
Your point about the A-, C- and E-Class may be debatable, but I'm afraid the 7-Series has never really been a match to the S-Class. Despite being the oldest in its class and soon to be replaced, it still comes out on top of most group comparison tests...it's one of the areas Mercedes have really excelled in throughout the years. Re. the A-, C- and E-Classes, they are still very good cars (for example some owners who've had both the C-Class and previous 3-Series have said they prefer the C-Class, while generally Mercs fare better in ownership satisfaction surveys) and apart from the A-Class they are also significantly older than their BMW counters, so their comparison is slightly unfair.
Nov 2, 2012 10:36 am
3 1
efgh
the key phrase in my comment was "right now". right now bmw offers better cars and thus has an advantage over merc. if a new c-class is produced then it will probably be a better rival to the current 3-series. but 2012 3-series and 5-series are certainly better cars.
Nov 2, 2012 11:55 am
0 2
LWE7
I think its logical, BMW have a pretty new range ( 3-5-7 Series) but Mercedes hasn't changed its C-E-S Class for a while. As for me I never liked Mercedes that much, I always found that they look weird and were reserved to old wealthy people.
Nov 2, 2012 8:56 am
3 7
PaulCarter
I feel the opposite, BMW looks weird, bland, for old people... Mercedes is modern, sleek, elegant
Nov 2, 2012 9:24 am
6 7
Ratt
BMW for old people? First time I hear that nonsense.
Nov 2, 2012 2:46 pm
4 1
Shumy
wow man that is a weird comment
Nov 2, 2012 11:53 pm
1 0
GSS5_23
i figure the 21% increase in sales has to do mostly with the new 3 series.
Nov 2, 2012 8:48 am
2 3
Decypha
"BMW's U.S. sales rose 21 percent last month" "Last month BMW’s sales went up to 26,451 units, representing a 21 percent increase"
Nov 2, 2012 8:59 am
1 2
adrian.padeanu
Sales. It's mentioned in the title, headline and first sentence.
Nov 2, 2012 9:00 am
0 3
http://content.worldcarfans.co/templates/0/18