BMW getting closer to Mercedes-Benz in U.S. luxury sales

 BMW getting closer to Mercedes-Benz in U.S. luxury sales
BMW, Mercedes-Benz logos

BMW's U.S. sales rose 21 percent last month.

BMW’s U.S. division saw a 21 percent increase last month, narrowing the gap in the luxury sales battle with Mercedes-Benz.

It was only yesterday when we talked about Mercedes-Benz offering various incentives to keep its edge over BMW, but it seems that their efforts might not be enough judging by BMW’s October sales. Last month BMW’s sales went up to 26,451 units, representing a 21 percent increase.

Mercedes-Benz announced that in October they managed to deliver 23,978 cars (5.9 percent more than in 2011), while Toyota sold 19,850 cars (up by 9.7 percent).

While at the end of September Mercedes was in the lead with 5,221 more cars sold than BMW, this difference has gone down to 2,748 units. It is important to mention that these numbers do not include Daimler’s cargo vans and Smart cars or BMW’s MINI since these are not luxury cars.

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Comments (14)

 HommeStar HommeStar
2 different types of people buy either car.
November 4, 2012 3:38 pm
MB sales would grow more if the new A class went on sale 3 months earlier. They have 70000 pre-orders until now
November 2, 2012 5:02 pm
 autoficianado autoficianado
Considering BMW USA was recently caught artificially inflating their sales numbers from the last quarter in order to hold onto the luxury sales lead...I think we should wait for official and accurate numbers. Also BMW was first to offer new purchasers the ability to skip up to 3 payments and Mercedes followed suit in the last 2 weeks. That sounds like BMW was trying to catch up to Mercedes not the other way around...but really who would have thought the Germans would engage in this sort of rebate war. The times they are a-changing...
November 2, 2012 4:51 pm
 geffs geffs
bmw is sleazy
November 2, 2012 1:37 pm
 efgh efgh
right now bmw has a way better range of models. 1, 3, 5 and even 7 series are better cars than merc's a, c, e and s-class. and while i have no doubt that the new s-class will come on top again, bmw 3 and 5 series are way way better than c and e class. mercs are looking dated and weird now. so it comes as no surprise to me. PS i am not a bmw fanboy and merc hater. i admire both companies the same.
November 2, 2012 10:29 am
I think its logical, BMW have a pretty new range ( 3-5-7 Series) but Mercedes hasn't changed its C-E-S Class for a while. As for me I never liked Mercedes that much, I always found that they look weird and were reserved to old wealthy people.
November 2, 2012 8:56 am
 GSS5_23 GSS5_23
i figure the 21% increase in sales has to do mostly with the new 3 series.
November 2, 2012 8:48 am