Mercedes-Benz offers up to $5,000 VIP discounts to maintain lead over BMW in U.S.

 Mercedes-Benz offers up to $5,000 VIP discounts to maintain lead over BMW in U.S.
Mercedes-Benz badge/logo 07.10.2011

Holding tight to the lead.

Mercedes-Benz is offering heavy discounts to some buyers in an attempt to maintain its lead over BMW in the U.S.

According to a memo sent on October 2 to dealers, Mercedes-Benz offered a program to "VIP customers" for its 2012MY cars that included important discounts. These cash offers included a $750 discount for C-Class, $2,250 for E-Class, $3,000 for GLK-Class, $3,275 for S-Class and $5,000 for GL-Class.

Aside from the price cuts, Mercedes-Benz has introduced a five-payment program for those who bought 2010 models. It refers to waiving as many as three payments if these customers decide to purchase a new or certified used car. According to an e-mail sent to dealers, this deal also allows owners of all types of models (excluding ML450 Hybrid) to skip five payments to either buy or lease a 2012MY or 2013MY via Mercedes-Benz Financial Services.

Through this year’s first nine months, Mercedes-Benz has managed to deliver 5,221 more cars than BMW.

In related news, Mercedes-Benz spokesman Donna Boland confirmed the 2013 S-Class will get a new body style next year.

Source: autonews.com

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Comments (12)

 Amgforlife Amgforlife
The competition is very stiff
November 1, 2012 9:39 pm
 GSS5_23 GSS5_23
uh..is this news? OMG NEWSFLASH - MANUFACTURERS OFFER INCENTIVES TO MOVE OUT PREVIOUS MY INVENTORY. vip customers? please. it's called brand loyalty. audi just offered me $3k cash to trade into a brand new a8 from a s5. big whoop. wcf, as a car news outlet, you should know better.
November 1, 2012 5:38 pm
 norther norther
what is that word... oh yes, good one hunker7, desperate! curious that VAG didnt need dsicounts...yet
November 1, 2012 5:02 pm
 absent absent
I bought 17 new cars (C32 AMG being the cheapest,SL65 most expensive)from MB dealer in the last 7 years. Picked up G63 2 months ago,picking up CLS63 next week but I guess I am not a "VIP" for MB since: "You don't qualify for this discount" This is my last MB FOREVER!!!
November 1, 2012 3:36 pm
 hunker7 hunker7
someone is desperate.
November 1, 2012 2:50 pm
 autoficianado autoficianado
BMW recently offered the same type of deal in the US
November 1, 2012 1:39 pm
 uzzie uzzie
November 1, 2012 1:19 pm