Hyundai Veloster Velocity concept heading to SEMA [video]

Two custom Genesis coupes will also be showcased.

Hyundai’s SEMA arsenal for this year will include two custom versions of the Genesis Coupe along with this Velocity concept based on the Veloster model. It was developed by the Design and Engineering divisions of Hyundai America Technical Center located in Irvine, CA.

Riding on massive 19-inch HRE satin-charcoal lightweight racing wheels, this custom Veloster features a more aggressive body kit with an oversized rear wing, a lift-reducing rear diffuser as well as front and rear brake cooling ducts.

Cosworth was in charge of preparing the direct-injected 1.6-liter engine and they added a turbocharger, an intercooler, performance pistons, a new fuel system, revised engine management, a custom intake manifold and an intake-charging design. Thanks to the extensive modifications, the power unit now develops 400 hp (298 kW) and 350 lb-ft (474 Nm) of torque.

The stopping power is provided by the Brembo 350x28mm two-piece rotors and four-piston calipers. The Velocity features Bilstein monotube dampers and spring kit and comes with a custom exhaust system.

Full details are available in the attached press release.

Source: Hyundai

Hyundai's Proprietary Design and Technical Center Pushes Veloster

Performance and Design Envelopes for SEMA Show Enthusiasts

COSTA MESA, Calif., Oct. 15, 2012 - Hyundai America's internal design and technical center has created the "Velocity" factory-tuner concept for the company's popular Veloster sport coupe. The Velocity concept proudly debuts at the 2012 SEMA show under the Hyundai banner. Velocity represents a joint effort between the Design and Engineering divisions of Hyundai America Technical Center in Irvine, California.

The Velocity concept expands on all of the original Veloster concept strengths in an aggressive, no-holds-barred factory-racer design language. Huge 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with generous front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic. While unmistakably racetrack-oriented, the Velocity concept retains the original Veloster silhouette, focusing on exponential performance gains and functional design cues.

"In creating Velocity, we were inspired to take the Veloster's original concept strengths to their fullest expression," said Chris Chapman, head of Hyundai's Irvine, California design center. "Velocity gave our design and engineering teams license to take Veloster far beyond everyday production car limitations."

The 1.6-liter, direct-injected Veloster engine received customized engine modifications by Cosworth, including performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. The new engine boasts more than 400 horsepower and 350 lb.-ft. of torque for explosive acceleration out of bends.

Matching the muscular exterior statement, Velocity suspension and braking modifications handle the acceleration capabilities under hood, with Brembo® 4-piston calipers and two-piece rotors, Bilstein® springs with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance summer tires. The comprehensive list of Velocity performance enhancements include:


Cosworth engine upgrades: Pistons, Rods, Turbo, Intercooler, Intake Manifold, Intake charge design, Fuel system, and Engine Management system
CPR Fabrication: Custom Exhaust system

Sparco: A1 WTX 5H Helmets, gloves, shoes, and seat belts.
Race-keeper: Race-Keeper Video GPS data Acquisition System
Katzkin custom suede leather interior:
Raven and scarlet themed suede with red stitching
CPR Integrated Roll Bar

Velocity HATCI Design Body Kit:
Front and rear braking airflow ducts
Lift-reducing rear diffuser
Integrated front splitter
Aero side skirt lip
Oversized rear wing spoiler
#1 racing number design motif
HRE P40 model 19 x 9.0" lightweight satin-charcoal wheels

Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers

Bilstein: Monotube dampers and spring kit
Kumho: Ecsta SPT 275/35R19 High Performance Summer Tires

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