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Mercedes-Benz can't keep up with BMW and Audi in global luxury car sales

 Mercedes-Benz cant keep up with BMW and Audi in global luxury car sales
BMW / Mercedes-Benz / Audi

Mercedes is now in third place.

Bloomberg is reporting that Mercedes-Benz can’t keep up the pace with rival Audi and BMW in the global luxury car sales. The reason why they have fallen into third place is because of a disjointed strategy in China, the slow expansion of entry-level models and also because of an outdated S-Class. The gap between Mercedes-Benz and Audi – who’s in second place - has doubled in the last 12 months.

Through the nine months of this year, Mercedes-Benz has managed to sell 964,900 units globally, representing a 5 percent gain which wasn’t enough to keep up the pace with Audi which delivered 132,600 more cars (compared to 53,900 through the same period of last year). The distance between Mercedes and first-place holder BMW rose by 41 percent to 145,000 units, based on the data sent by all three German automakers.

In the United States, Mercedes-Benz has managed to extend its lead over BMW. In the first nine months of the year they sold 5,221 more cars than BMW.

An in-depth analysis is available in the source link below.

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Comments (31)

fgfglkhjk
in my opinion BMW is the BEST have a good day
Oct 17, 2012 10:01 pm
0 0
SouthAfrica
"The distance between Mercedes and first-place holder BMW rose by 41 percent to 145,000 units, based on the data sent by all three German automakers." Enough said.
Oct 12, 2012 7:45 am
0 0
Ivo_205
How eloquent
Oct 11, 2012 10:47 am
0 0
V12 MONSTRO
As a proud owner of a 2007 S-600 with AMG package!!... Nothing can come even close to it!! Sickkkkk car and i cant wait to own my first 65, it's the next step UP Period. (4 DOOR OF COURSE). I have smoked almost every competitor out there and proud of it... MERC SHOULD BE RESPECTED PERIOD.
Oct 10, 2012 8:03 pm
2 0
GRAVE
Audi managed to sell more cars thanks to the cheap and small A1. MB still did not start selling the new A class. Next year we can expect a serious competetion from MB
Oct 10, 2012 3:50 pm
0 0
LWE7
I'd get a BMW or Audi. For some reason when I think "Mercedes" things like "gray hair" and "old" comes to my head. But then its just my opinion. Otherwise I belive their all good.
Oct 10, 2012 3:39 pm
1 0
KevinFXX
will see again when Mercedes launched the new S and A...
Oct 10, 2012 11:38 am
2 0
HelmydeMeester
I wish these numbers didn't mean everything to the brands. It's the reason we get loads of retarded unnecessary vehicles like all those sportbacks, the 3GT/5GT/X6, the GLA, CLA and MLC, and the list goes on.
Oct 10, 2012 10:26 am
0 0
BOOGIE_WOOGIE
The retarded unnecassary vehicles generate a profit so they (BMW) can deliver better, higher quality vehicles like the 3,5 and 7 series. The range of vehicles that made them what they are today. I can't believe how blind some people can be as to why its so important to expand. The more money that rolls in the more BMW can start to invest in better technologies to implement in future vehicles. Safer, cost effective and effecient vehicles for everyone. Its a win win situation for both the consumer and BMW. PS* used BMW as an example in this comment.
Oct 10, 2012 11:57 am
1 0
isaacu
Provocative reporting......
Oct 10, 2012 9:51 am
0 0
TorroRosso
Merc will soon be launching their new A-class and S-class and sales will increase. They were just beaten to the market by their competitors and that is a major reason. People like newer vehicles more than the older ones. It will be interesting to see how they do next year.
Oct 10, 2012 9:51 am
1 0
Mikeado
They should put a positive spin on it and say that an MB is "more exclusive", so if you want to stand out you should buy a Benz over a BMW or Audi. If that changes, go back to regular advertising.
Oct 10, 2012 9:13 am
2 0
edd_lg
Is the numbers of cars sold more important than profit ?
Oct 10, 2012 8:13 am
0 0
BOOGIE_WOOGIE
No, Mercedes needs to target the lower end of the market (Golf, Passat)to compete with the rest. Its a no brainer. People are looking to smaller premium vehicles. The Golf is experiencing huge success in sales with every new iteration. BMW has identified this area of growth and is targeting it with an onslaught of 1 and 2 series variants from coupe's, to wagons, to SUV's and everything else in between. Heck, we might even get a BMW 2 series shooting brake type vehicle as outlined by a BMW source. Mercedes is slow to this. They not targeting the younger demographic enough or they are lacklustre in their efforts. Mercedes image will change sooner or later and that's going to anger purists of the brand but for it to survive they have to grow as a company to compete with the rest or risk their independence.
Oct 10, 2012 8:01 am
2 0
the GURU
My sentiments exactly, well said.
Oct 10, 2012 8:11 am
2 0
the GURU
My sentiments exactly, well said.
Oct 10, 2012 8:11 am
2 0
Rotaermel
I'd prefer Mercedes over BMW/Audi in an category, because The whole Audi and BMW range looks similat. (Not the Audi and BMW range, but their cars INSIDE their range.) A8? Looks like a bigger A6. A6? Bigger A4. And so on. Same thing with the BMW models. But you can clearly distinguish S from E from C at MB. And the current S is still better than its competitors, so the new will absolutely kick ***.
Oct 10, 2012 7:46 am
4 1
BOOGIE_WOOGIE
The new S-Klass won't grow the Mercedes brand no matter how kick *** it will be. You fail to understand the point of this article. Its not about S, E or C-Klass, its ultimately about expanding the brand so they can keep pace with the rest of the german 2. Sure every business exists to be successfull and move to the top and i dont doubt for a second that Mercedes would love to be on top but they won't get there with kick *** S-Klass every generation. They need their A, B and C-Klass vehicles to step it up. Hence why we have a myriad of lower tier Mercs on the way and their different variants (CLC, CLA, BLA etc).
Oct 10, 2012 8:04 am
0 0
BOOGIE_WOOGIE
The new S-Klass won't grow the Mercedes brand no matter how kick *** it will be. You fail to understand the point of this article. Its not about S, E or C-Klass, its ultimately about expanding the brand so they can keep pace with the rest of the german 2. Sure every business exists to be successfull and move to the top and i dont doubt for a second that Mercedes would love to be on top but they won't get there with kick *** S-Klass every generation. They need their A, B and C-Klass vehicles to step it up. Hence why we have a myriad of lower tier Mercs on the way and their different variants (CLC, CLA, BLA etc).
Oct 10, 2012 8:04 am
0 0
raduq
Mercedes needs a new S-Class, more than a facelift, it needs something fresh, out of the box and it will sell for sure.
Oct 10, 2012 7:21 am
1 0
Shumy
There is no mercedes benz model that I would prefer to any of the bmw or audi rivals and I guess I am not the only one in the world thinking the same and contrary to this I am part of the majority. E class to 5 series or a6: not thinkable, S class to a8 or 7 series: stupid for me
Oct 10, 2012 7:20 am
3 3
velsatis
thats YOUR opinion which isn't general, there are many Mercedes drivers out there that think the exact oposite
Oct 10, 2012 7:24 am
1 1
Shumy
Yes that's my opinion as I said before. 965k new merc buyers vs. more than 2.2 million audi and bmw new buyers :) so it is absolutely general
Oct 10, 2012 12:38 pm
1 1
edd_lg
SLS AMG, G class, CLK AMG Black Series, Unimog.
Oct 10, 2012 8:11 am
0 0
velsatis
S-klass is outdated?????sorry but that sounds stupid, all cars have a period of life in the market, yes thats a fact, yes in the end they are outdated, I dont understand how this is breaking news to anyone. By the way, in case you haven't noticed, a new S-Klass is about to be lunched next year
Oct 10, 2012 7:00 am
0 3
velsatis
dont forget the A-klass also which was also "outdated" but just got replaced. I bet you the A will put Mercedes back on track to number 1
Oct 10, 2012 7:02 am
0 3
Shumy
So you say the a class will sell 50,000 units a year?
Oct 10, 2012 7:16 am
1 1
velsatis
new S-Klass, plus the A-klass and the variants that will come together with it (GLA, CLA), yes I dont see how that is such a stupid figure to achieve
Oct 10, 2012 7:22 am
0 1
Shumy
you said: "I bet you the A will put Mercedes back on track to number 1" not S and the other cars were implied. Even though they come, I don't even think Mercesedes' sales will be able to pass Audi's sales
Oct 10, 2012 12:32 pm
0 1
Godfather
Audi and BMW ain't no better. I would take a jaguar or Maserati any minute of the day.
Oct 10, 2012 7:49 am
0 5
Godfather
Btw the gap was made because mercedes sells more larger cars compared to its rivals especially Audi. More smaller sales would happen as you have a larger audience but more profits are in the larger cars I.e the e, s classes. BMW on the other hand are a direct comparison so well done with the 1,3,5,7 series. You can't compare a8 with s class or 7 series or Xj
Oct 10, 2012 7:49 am
0 0
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