2013 Jaguar F-Type starts from $69,000 (US)

Wow they've really nailed the affordable small roadster price here.

I think Tata has lost it's mind...that $69,000 should be for the top end model not the entry level. I was looking forward to this car but the price and the miata-on-steriods looks has left me cold...for that price I want an Alfa Romeo entry level coupe. The Alfa will come with carbon fibre and look like a sexy-miata-on-steriods.

Correct me if i'm wrong but don't usually listed prices for cars in the UK and most of the EU already include the 20% vat? So it's more like 75,520$US, a whole 6520$ more. But of course taxes in the US are an average of 7.14% so it would still come in at 73,926.60$ with tax, excluding dealer fees and delivery which would be another 3000$ roughly and you're at 77,000$ give or take a few $. Seems like the biggest difference is the tax.

Guys look at the specs again. This Monster is a 911-killer that is priced 20% less than the equivalently specced and performing 911. Look at the specs of a Boxster and it doesnt hold a flame to this. Read this excerpt "The Aston is, in most cases, the most expensive car in this group. The cheapest Aston Martin V8 Vantage Roadster will set you back £96,274. The version with the Sportshift automatic transmission goes for £101,273. The flagship V8 Vantage S is pricier still – Aston Martin charging a further £10,000 for a tiny boost in horsepower and torque. It may be increasingly common on city streets but the people riding around in them have deep pockets. The cheapest Porsche 911 Carrera Cabriolet can be bought for a fairly reasonable £79,947. The slightly faster Carrera S Cabriolet, meanwhile, goes for £89,740, which is still cheaper than the lowliest Aston. You could bag yourself a four-wheel-drive Carrera 4 S, which offers superior grip and traction, and still have change left over for a small family hatchback for the cash needed to buy an Vantage. The Jaguar puts both its rivals to shame where price is concerned. The entry-level car, which isn't exactly slow, let's remember, costs a mere £58,500 – £20,000 less than its nearest rival. The mid-range F-Type S goes for £67,500 and the top cat F-Type V8 S retails for just under £80,000, the same price as an entry-level 911 Carrera. And it's faster." This reminds me of the original E type which when launched in Geneva in 1961 put to shame all its supercar rivals which costed more than twice of the E types sticker. Even Enzo ferrari came up and called it "The most beautiful car ever made."