Honda Show theme "Racing For Blue Skies" In the event Indonesia International Motor Show 2012
Jakarta, 20 September 2012 - Honda again present in Indonesia's biggest automotive event, The 20th Indonesia International Motor Show (IIMS 2012) which was held on 20 to 30 September 2012 at the Jakarta International Expo Kemayoran, Jakarta. This time, Honda's theme is "Racing for Blue Skies", to show the new product that combines sporty character with a friendly environment, including the latest model hybrid sport-New Honda CR-Z will be performing for the first time in the world (World Premiere).
The theme of "Racing for Blue Skies" was appointed to describe the two main characters that underlies every Honda product, namely performance, sporty yet efficient and environmentally friendly. Two characters grew out of a love of Honda founder, Soichiro Honda the world of racing as well as the environment.
"From the beginning, all the products developed Honda engine always show a distinctive character with leading technology, fuel-efficient, cleaner emissions, but still deliver performance and a sporty look. Character Green and Honda Racing was the DNA, "said Tomoki Uchida, President Director of PT Honda Prospect Motor. "Through the theme" Racing for Blue Skies ", we want to show that creating advanced technologies and protecting the environment can be done without having to lay aside his impression of sporty," he added.
Since its inception, the love of Honda racing world has seen through our products and activities that follow racing. Created the first commercial car Honda is a sports car called the S500. In addition, Honda is also active in various racing competitions since the first plunge in Formula 1 in 1964, as well as engage in various other prestigious race such as Touring Car, Indy Car and Le Mans 24-Hour Racing. New technologies are also produced by Honda from racing and become the basis for creating a commercial product dynamic and fun to drive.
On the other hand, Honda has also created an environmentally friendly technology that continues to improve according to the needs of the times. In 1973, Honda was the first manufacturer to successfully make the engine with clean emissions and save fuel named CVCC to meet the Clean Air Act in the United States. In the following years, Honda also continues to innovate environmentally friendly technologies, ranging from gasoline-powered engines, but fuel-efficient, hybrid engines are a step forward in fuel efficiency, alternative to electric-powered engines with emissions really clean.
Honda achieved progress in terms of the character of a sporty and environmentally friendly performance has been applied in Honda models that are currently marketed worldwide, including in Indonesia. Design a sporty car with features like Drive by Wire and Paddle Shift combined with such features to help fuel efficiency as ECON Mode which consists of ECO AssistTM and ECON. Currently, all cars sold in Indonesia carries Honda i-VTEC engine which is a combination of VTEC engine technology with Variable Timing Control (VTC) for the perfect balance between power, fuel efficiency and cleaner emissions.
As the culmination of the evolutionary blend of sportiness and eco-friendly character, Honda created the Honda CR-Z, a sporty hybrid world first in design and performance of a sports car, but at the same time supported by a hybrid engine and a variety of environmentally friendly technologies. The model was first launched in 2009 has been sold in 56 countries and recorded sales of 66,909 units worldwide. In the arena of IIMS 2012, Indonesia had the honor to be the first country in the world featuring the latest models from the Honda CR-Z to the general public.
Display and Booth Honda
Racing for Blue Skies theme that carried Honda realized through the cars displayed and booth design and activity in it. In total, Honda is showing as many as 28 cars, which are displayed on the above three zones display.
The main zone featuring three Honda CR-Z, the World Premiere of the New CR-Z, as well as two modified version of the Honda CR-Z. The first is a modified version of the CR-Z Mugen RR Concept, a modified version of the CR-Z with Mugen body kit and engine 1.5-liter i-VTEC + IMA Supercharger that produces power up to 200 PS. This model was first introduced at the 2011 Goodwood Festival of Speed ??in the UK and previously also appeared at the Tokyo Auto Salon 2012 in Japan.
The second is a modified version of the CR-Z with Modulo accessories are also using modification components for a more sporty performance and aerodynamics. This model had previously been one of the display at the Tokyo Auto Salon 2011 in Japan and Bangkok Auto Salon 2011.
In the Zone Family & Luxury, there are various levels of car models from Honda and various family cars such as Honda's latest Premium All New Honda CR-V for the first time will perform for the general public since its launch on 13 September 2012 last. In addition to the standard version of the All New CR-V will also be featured All-New CR-V Prestige Edition and All New CR-V with Modulo accessories. In zone Family & Luxury, Honda also display your favorite products such as the new Honda Freed, All New Honda Civic, and Honda Accord.
In addition there is also the Eco-Youth Zone, where the Honda show cars that are offered for young people and has an engine efficient and dynamic character. In this zone will display the latest products of Honda is Honda Brio, which will also appear with Modulo accessories and sporty stripes sticker. Besides Brio, superior products other Honda and the Honda Jazz New Honda City will also appear in this zone.
The entire Honda car display occupies one of the widest stand located in Hall D4, Jakarta International Expo Kemayoran and an area of ??2010 m2, more extensive than the previous year covering 1836 m2. Honda Booth designed with a premium, exclusive and comfortable.
For consumer convenience, a comfortable customer lounge equipped with banking facilities available to provide services to prospective customers. In addition to consumers, the media comfortable lounge equipped with a computer and internet connection are also provided specifically to facilitate the task of coverage by the mass media. Not to forget also merchandize corner featuring exclusive trinkets and Racing Honda ASIMO that can only be found in the Honda booth.
Jonfis Fandy, Marketing & aftersales Service Director PT HPM said, "In the Honda booth, visitors can not only see the latest Honda products, either already launched or newly introduced. In addition, visitors can also enjoy a variety of fun activities, as well as seeing all Honda products are advanced, environmentally friendly and Sporty. We believe the Honda booth will be one exciting destination to the IIMS 2012. "
Sales Programs and Activities Booth Honda
In the arena of IIMS 2012, Honda held various sales program "Time Has Honda" specifically for consumers who are buying a Honda. The program includes the following promo:
- Low mortgage 1.8 million per month for all types of Honda Brio with a tenor of 3-5 years
- Installment 2 million per month for the Honda Freed type S with a tenor of 3-5 years.
- Gifts directly Rear Parking Camera for Honda Freed purchase type E.
- Installment 2 million per month and a bonus prize draw for every purchase of Jazz preferred form of type S V-Kool window film to the windshield or Tail Gate Spoiler or Garmin GPS.
- Lucky Dip with a value of up to 25 million for the purchase model of Jazz, New Freed, New City, All-New Civic, Accord and Odyssey.
Honda will also begin to open booking for the New Honda CR-Z with special privileges prices only at IIMS 2012 exhibition only. New CR-Z manual transmission is offered at a price of 475 million and New CR-Z CVT transmission with 489 million price. Honda CR-Z will begin shipping to customers in February 2013.
Regarding the sales target, Jonfis said that Honda targets sales of 2,000 units in IIMS this time. "With these new products and sales programs such as sales to consumers with a wide selection of exciting installment, Lucky Dip, and many other exciting prizes to customers and visitors Honda booth during the exhibition, we hope Honda products will be excellent in IIMS of 2012. "
In addition to the sales program, Honda Booth will feature a series of exciting events during the implementation of IIMS 2012. Every day, visitors can follow the games Racing Simulator where visitors can try out their skills in a virtual race for the grand prize of 5 million dollars for the pro class and 3 million dollars for the class Free For All. Runner Up For 1 and 2 will each get a prize of 4 million dollars for the Pro class and 2 million dollars for the class of Free For All, while the 2nd Runner Up will get a prize of 3 million dollars for the Pro class and 1 million dollars for the class Free For All . In addition to the grand prize, each day there will also be exciting prizes for daily winners. Information, race results and standings from the Virtual Racing Simulator games can be seen live via twitter @ hondaisme account and fanpage www.facebook.com / NewHondaJazz.
Each day there will be a quiz with prizes and the weekend will be filled with performances from the band Nidji, Cherrybelle, and much more. All information about the activities, quizzes, and exciting events offered by Honda at IIMS 2012 can be obtained through twitter @ hondaisme, hondaisme fanpage on facebook, as well as through the application of Honda's i-Mobili Blackberry can be downloaded at the address http://imobili.hondaisme . com /.
Honda Production Capacity
At the same time, PT HPM also announced plans to increase production capacity at their plant from 60,000 to 80,000 units per year in 2013. As a first step, this year HPM increase production capacity to reach 70,000 units per year.
"The launch of new products at this year's Honda, as well as re-availability of various models whose supply was disrupted due to floods in Thailand last year, Honda's sales have increased significantly in 2012. Therefore, we are committed to meet the increasing demand from consumers by increasing production capacity, so that customers can send orders with a shorter time, "said Tomoki Uchida.
HPM is also building a second plant which is also located in Industrial Partners Karawang, West Java, which is scheduled to begin operating in 2014. With the operation of the new plant with an investment of 3.1 trillion dollars, the total production capacity of PT HPM will increase to between 180,000 to 200,000 units per year.