BMW M3 GT2 art car airlifted to Norwegian cliff [video]

BMW M3 GT2 art car by Jeff Koons doing a photo shoot


BMW decided not to go the more convenient Photoshop way and do a photo shoot of the M3 GT2 art car on the cliffs of Preikestolen, Norway. They waited two days for weather that would allow them to put the art car painted by Jeff Koons where they wanted.

One of the representatives of this project mentioned that this is part of a tribute to art, mentioning Edvard Munch who is a Norwegian painter that created “The Scream”, the most expensive painting in the world that was sold back in March for a whopping $120 million.

The initial idea of this photo shoot was to just do a bunch of photos and record some videos of the vehicle, but in the end the photographer decided to just gather all the visitors on the cliff around the car and do the shoot. 


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Comments (7)

I think that this is BMW sending the unconscious message that "When we do things at BMW, we done them for real and complete."
Sep 9, 2012 5:48 am
0 1
I didn't realize that the Fjord - BMW rivalry was so strong!
Sep 7, 2012 11:24 am
1 0
I think this is the perfect location for this car. It complements the design so well. You don't have to understand it, but it's fantastic for those who do.
Sep 7, 2012 11:21 am
0 0
Wait, I'm confused. What does the scream have to do with this or any BMW art program?
Sep 7, 2012 11:16 am
1 0
What are they trying to highlight? It's off-road capabilities?
Sep 7, 2012 10:48 am
1 1
If you don't get it, you won't get the context of the shoot.
Sep 7, 2012 11:18 am
1 1
Well, that seemed completely pointless. Way to go BMW.
Sep 7, 2012 10:31 am
2 0