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New Mercedes-Benz S-Class to adopt relief-like sculpture design

 New Mercedes-Benz S-Class to adopt relief-like sculpture design
2013 Mercedes-Benz S-Class teaser

Next-gen S-Class initial teaser released.

Mercedes-Benz says that the new generation of the S-Class is going to have a relief-like sculpture design and at the Paris Motor Show scheduled for the end of the month they’ll bring a sculpture called “Aesthetics S” as a teaser for the 2013 flagship luxury saloon. There’s also going to be a projection display which will preview the looks of the new S-Class.

Gordon Wagener who is the company’s Head of Design said that the new model (codenamed internally as W222) is going to follow the tradition of previous generations and we should expect to see some striking lines in the aesthetics of the vehicle.

We’ve already seen a few spy shots with the upcoming model and it seems that it will be a little bit bigger than the outgoing S-Class so in other words it will probably have more room inside the cabin and additional high-end amenities to spoil the passengers.

We reported a few days ago that the new S-Class might be launched in China next year as the local Mercedes-Benz executives are pushing for a debut on the Chinese market. More information should be revealed when the Paris Motor Show starts at the end of the month.

More details can be found in the press release below.

 

Source: Mercedes-Benz

With its sculpture entitled "Aesthetics S", Mercedes-Benz is providing an artistic glimpse of the design of the luxury saloon of the foreseeable future. The aesthetics of the relief-like sculpture are combined with an exciting projection display. In the eyes of the observer, this creates a three-dimensional world and enables the creative imagination of the designers to be visualised to impressive effect. The modern production in three acts, developed by the Mercedes-Benz designers, will be on display in Hall 1 at the Paris Motor Show (27 September to 14 October 2012).
Since the 1930s, the respective top-of-the-range model from Mercedes-Benz has played a very special role - not only for Mercedes-Benz, but also for the automotive world in general. An S-Class does not merely represent the latest state of the art, and as such acts rather more as a symbol and role model for the motor car. "The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years", explains Gorden Wagener, Head of Design at Mercedes-Benz Cars.
Sculptural shapes, which are given structure and an element of excitement through characteristic lines, are a classic feature of Mercedes-Benz design. Reducing them to a relief-like design incorporating the main elements of the sidewall makes the power and significance of the lines visible and perceivable. In the case of the "Aesthetics S" sculpture, the exterior of a future luxury saloon is interpreted in an artistic manner. According to Wagener: "The sculpture highlights the artistic aspects of design. With the design and proportions of "Aesthetics S", we are communicating a modern sense of status, sensual shapes and stylish sportiness."
The debut of the relief-like sculpture at the Paris Motor Show will be combined with an exciting projection display. The scene will be set for the sculpture with the aid of light in a series of three acts, using a modern means of design and implementation. The shape will be revealed through projected light reflections, creating a three-dimensional world in which the creative imagination of the designers can be visualised to impressive effect. In addition to the organic, naturally-occurring flowing forms which act as a source of inspiration to the designers, it will also possible to appreciate the scope of impact exerted by the S-Class tradition. This is to be achieved by incorporating four S-Class models from past decades – namely the model series 189, 108, 126 and 221. According to Wagener: "The Mercedes-Benz S-Class has always impressed with its timeless design, which has existed for decades and has always pointed the 
way ahead. The sculpture is a continuation of this, and sets the scene for the development of a new S-Class."
With the "Aesthetics S" work of art, Mercedes-Benz is continuing its "Aesthetics" series of sculptures which to date comprises the pieces "Aesthetics No. 1" (2010), "Aesthetics No. 2" and "Aesthetics 125" (both 2011).

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Comments (9)

AntonAlexandrovichKoryagin
here is ideas (aso)of this ^ design: https://www.facebook.com/photo.php?fbid=335646483185472&set=o.22166130048&type=3&theater
Dec 11, 2012 2:21 pm
0 0
CoyRoy
Those cheap Chinese crap are sold by the thousands over here in South-Africa....No wonder we have a BIG accident rate!!
Sep 4, 2012 2:26 pm
2 2
CoyRoy
Wonder what this will look like, since the E-class looks like a face-lift of an 80's Toyota Cressida....Oi....I wanna keep my eyes closed.
Sep 4, 2012 2:25 pm
0 5
benz_man
This is getting kinda old now. Id like to see some S-class!
Sep 4, 2012 11:55 am
1 0
pw1388
Here is the Video Teaser of that image: http://youtu.be/IHDV9fOWYwI?hd=1
Sep 4, 2012 11:15 am
0 0
GSS5_23
and why the hell should mercedes debut their FLAGSHIP sedan in a country that has no shame in copying the designs of other manufacturers and a government that allows this to happen?
Sep 4, 2012 9:17 am
3 2
IGoSlow
Because it will make them money? Btw, we are the biggest consumers of their cheap knock off stuff.
Sep 4, 2012 10:51 am
2 1
Tonie
I don't think many people in the EU or US are buying Chinese copy cat cars. Probably most of that junk is sold mainly on the market in China.
Sep 4, 2012 11:15 am
1 0
benz_man
"Cheap, knock-off stuff" describes MANY things besides cars, Tonie.
Sep 4, 2012 11:53 am
1 1
http://content.worldcarfans.co/templates/0/18