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2015 Mazda MX-5 to be highly customizable - report

 2015 Mazda MX-5 to be highly customizable - report
2013 Mazda MX-5 facelift 05.07.2012

Aims to build customer's relationship with the car

According to a recent report, the next-generation Mazda MX-5 will offer a number of personalization options.

MINI and Fiat have been pioneers in this area, but Mazda is a newcomer to the vehicle customization. However, Akira Tamatani told What Car? Mazda is considering more options "to help [build] a customer's relationship with the car." Besides offering more variety, the options will likely pad the automaker's bottom line.

As we have previously reported, the 2014 / 2015 MX-5 is expected to weigh 100 kg (220 lbs) less than the current model and feature a turbocharged 1.3-liter four-cylinder engine with approximately 200 hp (149 kW / 203 PS). Little else is known about the model, but it will be built in Hiroshima, Japan and there will be an Alfa Romeo variant.

 

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Comments (5)

SouthAfrica
In 2015 people will still be financing their Toyota GT86.
Aug 30, 2012 10:39 am
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schizo
Smart move make it build to order so you don't end up with an inventory of cars sitting around taking up space...but sugar coat the fact that you are not taking any inventory risk and call it "customization" and charge people MORE money for changing the color of the leather even though if you know anything about consumer behaviour (especially in Japan) 60% of the so called customized cars are going to end up being the same color and have the same options. Very smart. Great car BTW...looking forward to it.
Aug 29, 2012 1:17 pm
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Cohiba-lover06
Customizable, Yeah! So much so, why, you could even make an Alfa Spyder out of it (sarcastic).
Aug 29, 2012 5:00 am
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rcw
Now.. THIS sounds like a winning plan! Lighter weight (-220 lbs), turbocharged, small displacement engine with high output. Sounds like fun and sensibility in the same package!
Aug 28, 2012 7:46 pm
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N20_Purge
200hp, Now we're talking! Sounds like this and the Alfa Romeo variant is set to take on the Lotus Elise.
Aug 28, 2012 4:51 pm
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