According to a recent report, the next-generation Mazda MX-5 will offer a number of personalization options.
MINI and Fiat have been pioneers in this area, but Mazda is a newcomer to the vehicle customization. However, Akira Tamatani told What Car? Mazda is considering more options "to help [build] a customer's relationship with the car." Besides offering more variety, the options will likely pad the automaker's bottom line.
As we have previously reported, the 2014 / 2015 MX-5 is expected to weigh 100 kg (220 lbs) less than the current model and feature a turbocharged 1.3-liter four-cylinder engine with approximately 200 hp (149 kW / 203 PS). Little else is known about the model, but it will be built in Hiroshima, Japan and there will be an Alfa Romeo variant.