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Mazda CX-7 discontinued

 Mazda CX-7 discontinued
2010 Mazda CX-7 facelift

Mazda officially axes the CX-7.

 

A spokesman for the Japanese automaker Mazda has confirmed this week that the production of the CX-7 SUV has ended. There are basically two reasons why Mazda has reached this decision, the first one obviously being the low number of sales, while the other has to do with the success of the CX-5 and the larger CX-9.

The last significant update for the CX-7 came out for the 2010 model year when Mazda started offering a naturally-aspirated, four-cylinder 16-valve 2.5-liter unit mated to a 5-speed automatic gearbox. Despite the major update, the SUV failed to impress anyone and it had poor sales in the UK, with Mazda reporting that they sold only 800 – 1000 / year since the car was introduced there back in 2007.

Let’s not forget that Mazda also wants to freshen up its lineup by implementing the SkyActiv technologies that debuted on the CX-5, enabling the carmaker to streamline production and boost profit margins per model, while at the same time increase efficiency.

 

 

Source: Mazda via autocar.co.uk

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Comments (6)

HangingGardens
Great car, strange decision! Frankly speaking, this decision is stupid and Mazda will regret this. CX-5 and CX-9 will not fit the hole after CX-7 is discontinued.
Aug 23, 2012 4:52 pm
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DeRay
I think its good that they discontinued this vehicle and I like the fact that they didn't try another go at it. They didn't have a clear competitor for the vehicle. Initially it was going after the Nissan Murano but then they introduced the 2.5L engine to pull customers from the CR-V and RAV4 but that didn't work. It failed, they moved on with the CX-5 and it's a perfect competitor to those vehicles mentioned.
Aug 23, 2012 4:23 pm
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sideskraper
This is an excellent car, but IMO not being able to fit 7 passengers hurt it's sales potential in the long term. Some friends who liked the CX-7 jumped on the CX-9 instead because of it's utility. A six year life span for it isn't too bad though. I think it looks a lot better than the CX-9 which to my eyes is too fiddly and awkward, and the CX-5 which isn't agressive or big enough to have nice proportions.
Aug 23, 2012 7:08 am
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techie69
Mazda's lack of success with the CX-7 has to do with not providing an AWD alternative in the 2.5 motor. This would have been an ideal set-up for power and economy, but the top brass to save face didn't want to show how much superior that motor was as a viable product to the gas-guzzling 2.3 Turbo which lacked refinement to the V6 alternatives with also better mpg-s!
Aug 22, 2012 7:02 pm
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AshleyTankard
Oh no. How will I go on?
Aug 22, 2012 6:00 pm
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SainUK
Agreed, was there a CX-7?
Aug 23, 2012 6:20 am
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