Did BMW fake July sales to edge Mercedes-Benz ?

2013 BMW 7-Series facelift 25.05.2012
2013 BMW 7-Series facelift 25.05.2012

BMW might have padded sales figures in the U.S. to overtake Mercedes-Benz.

According to The Wall Street Journal, BMW AG may have inflated the company's July sales figures in order to edge Mercedes-Benz as the best-selling luxury brand in the U.S. The same source reports that BMW offered on July 31 (the day before the sales figure of July were published) discounts as high as $7,000 per 2012MY car with the condition that the dealers reported the cars as being sold that day. The Journal wrote that hundreds of cars that were reported as being sold are in BMW's dealerships right now being advertised as brand new.

It is important to mention that BMW's July sales figures included demo cars that are used for test drives, according to BMW spokesman Kenn Sparks who gave an interview for the newspaper. He refused to mention how many demo cars they sold last month as BMW has a policy against making this type of information public. The automaker reported delivering 21,297 units last month, 1,986 more than what Mercedes-Benz sold. However, MB's total does not include the number of Sprinter commercial vans sold.

The same report mentions that those one-day discounts on July 31 started from $2,500 for the BMW 528i and gone up to $7,000 for the 7-Series. Despite its efforts, during the first seven months of the year BMW is still behind Mercedes-Benz in terms of sales delivering 147,801 cars, 111 units less than Mercedes, without taking into account the number of sold Sprinter commercial vans.


Source: The Wall Street Journal via europe.autonews.com
Published Aug 16th, 2012 7:45pm By Adrian Padeanu
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Comments (20)

SouthAfrica SouthAfrica
Regardless, I dont believe even for a moment that BMW is 2nd or 3rd to anything out there in its class. Dont need numbers to be told its number 1.
Aug 17th, 2012 8:44pm
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Kakumbaz Kakumbaz
Well, that's a shame for BMW
Aug 17th, 2012 9:15am
0 1
Renyeo Renyeo
Man will do anything for the number one spot.
Aug 17th, 2012 8:43am
1 0
Han Solo Han Solo
Somebody's gonna get hurt real bad...hehehe. I see lawsuits coming...this is going to be interesting.
Aug 17th, 2012 3:54am
1 2
velsatis velsatis
No need for lawsuits the bad image bmw gets with these actions is bad enough for them already and just confirms what we already knew in the first place. Mercedes is number 1
Aug 17th, 2012 10:46am
1 1
Han Solo Han Solo
I got a Thumbsdown for this comment!!! It was supposed to be a Neutral Joke, well I guess that there's a childish little BMW hater in the forum who is somehow hurt by my comment...kind of makes my comment all the more funnier...Hahahaha... Feel free to thumbsdown or thumbsup or whatever.
Aug 30th, 2012 3:15am
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NadNadrini NadNadrini
Folks Loaner Cars sold to Service Department of Dealer is another tool to boost units & Dump cars like South African made 3 Series! Last year BMW PULLED the same Marketing tool of to 5G'S ON 5,6,7 TO BUY THEIR title Of Number one Luxury car Manufacturer!
Aug 17th, 2012 1:41am
1 1
ClintonM3 ClintonM3
E90 3 series were never dumped. Ohterwise there wouldnt have been a 3 month gap between E90 and F30 for the past few months.
Aug 17th, 2012 4:46pm
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NadNadrini NadNadrini
Folks RDR(REGISTERING WITH Manufacturer as sold to get incetive money!)The other hidden too allowed by Manufacturer is loaners cars sold to Service department like South African made BMW's which can boost the sale Any time Dealer decides to Dump & increase units Sold!
Aug 17th, 2012 1:36am
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ClintonM3 ClintonM3
rdr is the term for reporting cars sold, retail delivery report. Demo cars are not registered and untitled. Loaner cars are limited according to the size of the dealer, otherwise, a dealer can report his entire pipeline if they are having a bad month.
Aug 17th, 2012 4:31pm
0 0
ClintonM3 ClintonM3
Before any fanboys or haters chime in, RDR'ing sales demos is nothing new. EVERY manufacturer does it since the dawn of car sales. Everything from a Ferrari FF, BMW 7 Series, to a VW Jetta, or a Toyota Camry. Not rumors, not fudging, it's fact of life in car sales. Trust me, BMW is the lesser offender for punching demo's. Cars on the lot are already invoiced, only portions of remaining MY12 were RDR'd, with BMW's less than 30 day day supply, that is not a lot of units. I've seen other manufacturers who've done more. MB, Lexus, Audi all punched as many units last month if not more.
Aug 16th, 2012 11:29pm
1 5
velsatis velsatis
First you say and I quote "Before any fanboys or haters chime in",now that I read it the only thing that pops in my mind is your defenetly a bm fanboy and a Nercedes hater, so think twice before making yourself look stupid
Aug 17th, 2012 10:44am
1 2
ClintonM3 ClintonM3
my firm has been known to be assciated with BMWNA. Fanboy? Sure. BMW is doing well.
Aug 17th, 2012 4:41pm
0 2
velsatis velsatis
so you are critising others for doing exacly what you are doing, lol how small minded is that
Aug 17th, 2012 6:27pm
1 1
SnakesInMyPants SnakesInMyPants
No matter what BMW tries to do, they will always be 2nd behind mercedes. 1. Mercedes 2. BMW 3. Audi. It's been like that for many decades and it wont change anytime in the future either.
Aug 16th, 2012 9:26pm
12 7
adrian.padeanu adrian.padeanu
Nice nickname.
Aug 16th, 2012 10:55pm
4 1
SnakesInMyPants SnakesInMyPants
Aug 23rd, 2012 6:19am
1 0
ifudge ifudge
Close, but you have 1 and 2 the wrong way around.
Aug 17th, 2012 2:38pm
1 3
ElvisKurbegovic ElvisKurbegovic
hahaha BMW is in trouble, Mercedes is the best!
Aug 16th, 2012 8:34pm
6 6
jalaad jalaad
they dont need to fake figures, they are BMW
Aug 16th, 2012 8:05pm
3 18