Did BMW fake July sales to edge Mercedes-Benz ?

 Did BMW fake July sales to edge Mercedes-Benz ?
2013 BMW 7-Series facelift 25.05.2012

BMW might have padded sales figures in the U.S. to overtake Mercedes-Benz.

According to The Wall Street Journal, BMW AG may have inflated the company's July sales figures in order to edge Mercedes-Benz as the best-selling luxury brand in the U.S. The same source reports that BMW offered on July 31 (the day before the sales figure of July were published) discounts as high as $7,000 per 2012MY car with the condition that the dealers reported the cars as being sold that day. The Journal wrote that hundreds of cars that were reported as being sold are in BMW's dealerships right now being advertised as brand new.

It is important to mention that BMW's July sales figures included demo cars that are used for test drives, according to BMW spokesman Kenn Sparks who gave an interview for the newspaper. He refused to mention how many demo cars they sold last month as BMW has a policy against making this type of information public. The automaker reported delivering 21,297 units last month, 1,986 more than what Mercedes-Benz sold. However, MB's total does not include the number of Sprinter commercial vans sold.

The same report mentions that those one-day discounts on July 31 started from $2,500 for the BMW 528i and gone up to $7,000 for the 7-Series. Despite its efforts, during the first seven months of the year BMW is still behind Mercedes-Benz in terms of sales delivering 147,801 cars, 111 units less than Mercedes, without taking into account the number of sold Sprinter commercial vans.


Source: The Wall Street Journal via europe.autonews.com

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Comments (20)

 SouthAfrica SouthAfrica
Regardless, I dont believe even for a moment that BMW is 2nd or 3rd to anything out there in its class. Dont need numbers to be told its number 1.
August 17, 2012 1:44 pm
 Kakumbaz Kakumbaz
Well, that's a shame for BMW
August 17, 2012 2:15 am
 Renyeo Renyeo
Man will do anything for the number one spot.
August 17, 2012 1:43 am
 Han Solo Han Solo
Somebody's gonna get hurt real bad...hehehe. I see lawsuits coming...this is going to be interesting.
August 16, 2012 8:54 pm
 NadNadrini NadNadrini
Folks Loaner Cars sold to Service Department of Dealer is another tool to boost units & Dump cars like South African made 3 Series! Last year BMW PULLED the same Marketing tool of to 5G'S ON 5,6,7 TO BUY THEIR title Of Number one Luxury car Manufacturer!
August 16, 2012 6:41 pm
 NadNadrini NadNadrini
Folks RDR(REGISTERING WITH Manufacturer as sold to get incetive money!)The other hidden too allowed by Manufacturer is loaners cars sold to Service department like South African made BMW's which can boost the sale Any time Dealer decides to Dump & increase units Sold!
August 16, 2012 6:36 pm
 ClintonM3 ClintonM3
Before any fanboys or haters chime in, RDR'ing sales demos is nothing new. EVERY manufacturer does it since the dawn of car sales. Everything from a Ferrari FF, BMW 7 Series, to a VW Jetta, or a Toyota Camry. Not rumors, not fudging, it's fact of life in car sales. Trust me, BMW is the lesser offender for punching demo's. Cars on the lot are already invoiced, only portions of remaining MY12 were RDR'd, with BMW's less than 30 day day supply, that is not a lot of units. I've seen other manufacturers who've done more. MB, Lexus, Audi all punched as many units last month if not more.
August 16, 2012 4:29 pm
 SnakesInMyPants SnakesInMyPants
No matter what BMW tries to do, they will always be 2nd behind mercedes. 1. Mercedes 2. BMW 3. Audi. It's been like that for many decades and it wont change anytime in the future either.
August 16, 2012 2:26 pm
 ElvisKurbegovic ElvisKurbegovic
hahaha BMW is in trouble, Mercedes is the best!
August 16, 2012 1:34 pm
 jalaad123 jalaad123
This comment has been hidden due to excessive poor ratings. click here to show
August 16, 2012 1:05 pm